2. Contents
• Question
• THE NORTH FACE
• Mission Statement
• Target Market
• Products
• Features/Benefits
• Competitor
• How to Distinction
• Close

3. Question
• What is the different from jacket and
outdoor jacket?
• When do you wear the outdoor jacket?

4. THE NORTH FACE
The North Face is retail
Manufacturing corporation
Outdoor apparel
Outdoor equipment
Casual Sports wear
Sports equipment

5. Mission Statement
NEVER STOP EXPLORING!!!!!

6. Target Market
Anyone who wants
to be the challenger

7. Products

8. Features/Benefits
TNF Jacket
Outdoor Jacket
5 Fabrics
Water proof
Wind proof
Weather proof
Delicate technic and performance

9. Features/Benefits
TNF APEX
Soft shell fabric
The dynamic duo of
tightly Protection
Benefit
Protection in thick fog or light rain
Protection from external shock

10. Features/Benefits
Aerobic with Shoulder
The lightest
Most breathable fabric
Flexible
Benefit
Light and Comfortable
Breathable

11. Features/Benefits
Climate Block
Most protective fabric
For exercise
Balance with weather protection
and breathable
Benefit
Water proof
Wind proof
Weather protection

12. Features/Benefits
Universal
Most versatile fabric
Durability
Washing test
Benefit
Water resistant
Ideal for a wide range of activities

13. Features/Benefits
Warmth with Cuff Tab
Warmth garment
Soft brush interior
Benefit
Superior warmth
Keep dry

14. Competitor
Imitation!

15. How to Distinction

16. How to Distinction

17. How to Distinction
Buy in our retail shop!

18. Close
• Question?
• Can you feel the necessity of outdoor
jacket?
• Will you use the imitation or our stylish,
nice, wonderful, and lovely real product?

19. Works Cited
Fig. 1. Logo: The North Face. “Logo.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 2. Mission statement: The North Face. “Advertisement.” The North Face. n.d. Web. 12
Apr. 2015
Fig. 3. Mission statement: The North Face. “Advertisement.” The North Face. n.d. Web. 12
Apr. 2015
Fig. 4. Girl: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 5. Child: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 6. Old guy: The Outdoor. “People.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 7. Rock Climbing: The Outdoor. “Excercise.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 8. Hiking: The Outdoor. “Excercise.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 9. Equipment: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 10. Casual Bag: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 11. Casual shoes: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 12. Jackets: The North Face. “Products.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 13. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 14. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015

20. Works Cited
Fig. 15. Jacket: The North Face. “Febric.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 16. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 17. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 18. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 19. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 20. Jacket: The North Face. “TNF Jacket.” The North Face. n.d. Web. 12 Apr. 2015
Fig. 21. Competitor: The Outdoor. “Retails.” The Outdoor.com. n.d. Web. 12 Apr. 2015
Fig. 22. The south face: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr.
2015
Fig. 23. The north Faith: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr.
2015
Fig. 24. The north fage: The Outdoor Shop. “Fake.” The Outdoor Shop.kr. n.d. Web. 12 Apr.
2015
Fig. 25. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015
Fig. 26. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015
Fig. 27. imitation: Hiphop Shop. “Retails.” HipHop Shop.com. n.d. Web. 12 Apr. 2015

21. Thank you for listen