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Tnf trend brief
The document summarizes The North Face's hiking product line for Spring/Summer 2015. Key features of the product include a device that harnesses kinetic energy from walking to charge small electronics and provides location tracking, stats monitoring, and SOS signaling. The target audience includes athletes, hikers, backpackers, and others with active lifestyles. Competitors include shoes from ZAPPS Global and Adidas that also generate power and provide GPS tracking during activities.
Tnf trend brief
- 1. The North Face TrendBrief S/S 2015 - Hiking
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- 4. ●Harnesses kinetic energywhen you walk ●Produces enough power to charge any small device such as cameras, and cellphones ●App links to Bluetooth via wifi to show you your position, altitude, pace, and energy ● Automatically updates with your stats and geographical location ● Share journals and photos via social media ● Send an emergency S.O.S. Signal. Offers a sense of security and safety to the explorer
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- 9. Target Audience Athletes, Hikers,Backpackers, Mountaineers, cyclists, ect. Sports minded people- wannabe athletes and/or those who like the "fit" image College students ages 18-30 Lead Active lifestyles ages 30-55 Active Families/children Gadget Man -affluent male who must have the latest technological gadget" Retired/Older The GPS can be used as a safety device for Women, Children, and even those with Alzheimer's.
- 10. Competition- Smart Shoes ZAPPSGlobal.- "Survivor" hiking boot Electricity-generating, satellite-based locator system, high-intensity strobe light, sound beacons, frost bite toe warmers and an electronic fire-starter. Uses a sensor, a microprocessor and a motorized cable system to automatically adjust the shoes' cushioning. The sensor under the heel measures compression and decides whether the shoe is too soft or firm. Battery-powered. Adidas “One” Re-chargeable and fits nearly any shoe size. Real-time syncing between GPS SmartSoles and tracking portal. Smartphone Compatible. Detailed reporting, shows past location/activity history.GTX
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- 12. Distribution There are approximately36 retail locations in the united states and dozens more worldwide. Some of The North Face's Authorized retailers include:
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