This document summarizes the TML Blue Blood blog, which provides updates on the Toronto Maple Leafs NHL hockey team. The blog has a persona of die-hard Leafs fans and provides straightforward analysis. It is active on social media platforms like Facebook, Twitter, YouTube and Pinterest to engage with other Leafs fans. The document recommends expanding blog content, optimizing for search engines, running social media campaigns, and using affiliate marketing and email marketing to promote the blog and reach more Leafs fans.

1. TML BLUE BLOOD
Daniel Testa - 810-126-698
Internet Marketing Recommendation
MKTG 404
http://tmlblueblood.blogspot.ca/

2. Why Internet Marketing?
USAGE GROWTH ON INTERNET USERS IN CANADA

3. Where in Canada?

4. The Social Network

5. Overview
Blog, and why it was selected.
Persona
Posts
Social Media
Summary

6. TML BLUE BLOOD
Hockey fans
Toronto Maple Leafs fans
Up to date news on Leafs & NHL
Easy to follow and find
Quick read

7. Persona
Die hard sports fans. (Leafs fans)
Blue Blood
Straight analysis on topic
Has basic knowledge of team

8. Blog Titles
WELCOME TO BLUE BLOOD
TEAM BREAKDOWN +
GRADES
MARLIES
THE CAPTAIN THE TIMES ARE CHANGING
THE DRAFT AND THE TORONTO MAPLE LEAFS
SELECT...
THE WEEK THAT WAS
ONE OF A KIND FANS
SO MANY CENTERS, SO LITTLE TIME

9. Social Media
http://www.facebook.com/pages/TML-Blue-
Blood/148334051948598
https://twitter.com/tmlblueblood
http://www.youtube.com/playlist?list=PL2454029B3FC
72269&feature=plcp
http://pinterest.com/testadan/tml-blue-blood/

10. Summary

11. Google Analytics

12. TML BLUE BLOOD

13. UP TO DATE TWEETS TWEETS ON POSTS
FOLLOWED LEAFS
LEAFS FOLLOWED ME
QUICK RELIABLE

14. 5 videos in TML Blue
Blood
Various videos on players
and fans.
7 Videos in Favorites

15. 13 Followers: 15 Following
11 Pins in TML Blue Blood
Pins and Re-pins of Leafs stuff
Used for other
Best Turnover
things as well

16. Social Bookmarks
#1 Reddit

17. Recommendations
• Website
• Blog
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click)
• Display ads
• Social Media Campaign
• Affiliate Marketing
• Press Release
• Email Marketing
• Mobile Marketing

18. Scores
Website Stats
Standings
Expand into other sports
1st stop to everything
LEAFS

19. Blog http://tmlblueblood.blogspot.ca/
New Writers
Highlight Videos
Professional Analysis

20. SEO- Search Engine Optimization
#1 Facebook Page
#3 Pinterest 8/10 Linked
#4 Youtube directly to TML
Blue Blood
#8 BLOG
#10 Twitter

21. PPC- Pay-Per-Click

22. Display Ads
Top 10 Website to Display Ads
NHL.com
MapleLeafs.com
TSN.ca
Sportsnet.ca
CBCSports.ca
Bleacherreport.com
AHL.com
ESPN.com
Hockeybuzz.com
Facebook

23. Social Media
@LeafsBB20

24. Affiliate Marketing
Offer Promotional Incentive
through website and social
media.
Receive 10% off Shop.NHL.com

25. PR- Press Release
Social Media Release About our latest Posts

26. E-Mail Marketing
Email for every Can Spread
post or Big quick by
news story forwarding

27. Mobile Marketing
Everybody
has a smart iphone to Android
phone

28. Thank You!
• Visit us @ http://tmlblueblood.blogspot.ca/
Daniel Testa 810126698