Israel has a population of approximately 7.6 million people with Hebrew and Arabic as the official languages. The economy has low unemployment at 6.2% and the average monthly salary is 1,704 Euros. Television and internet penetration are high, with most households owning computers and broadband access. The retail market includes major global chains, though online purchasing remains low at 10%. [END SUMMARY]
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Our product, Radiance, is a reusable stainless steel toothbrush that will be launched in France and Russia. We will manufacture in the US and export via cargo ship. Standardized marketing will be used but tailored to local culture and language. Greece was deemed unsuitable due to its economic recession and tourism-based economy limiting discretionary income. France was chosen as a target due to its high purchasing power and appreciation for quality and luxury. Russia was also selected for its large urban population, growing dental industry, and affinity for foreign luxury brands from its rising middle class. Belgium and Cuba were not considered due to cultural/linguistic barriers, high competitor presence, and political/economic limitations respectively.
The film represents the social group of low-income families. The main character, Ethel-May, comes from a low-class family with a low income. She was abused by her controlling father as a child, leaving her insecure with low self-esteem. This affected her school performance as she had no friends. After her parents separated, she had no father in her life. Like the character Esther from the film "The Orphan," Ethel-May presents an innocent appearance but has a dark and twisted mind, manipulating others while hiding her true nature. The film's target audience is young male and female teenagers.
4 ways to increase your club's renewal ratioNizil Crasto
The document outlines 4 ways for a fitness club to increase its renewal ratio: 1) Implement a personalized welcome and onboarding program, 2) Build stronger bonds with members by sending wellness information via SMS and email, 3) Closely monitor positive and negative member feedback, and 4) Reward member achievements and highlight success stories to motivate others.
Made in China: 8 Insights into the Chinese ConsumerBrand Genetics
A succinct overview of key factors influencing Chinese Consumer behaviour.
China truly is a land of opportunity with 30 years of growth that have helped lift millions out of poverty, enriched a middle class that is expanding fast and created 2.7 million millionaires and over 250 billionaires (US$). Given this speed of change and the complexity of a country with a population of 1.35 billion, making sense of the consumer and market context is not just useful, it's vital for success. Even if you're not working directly with China, you may be feeling its growing influence.
At Brand Genetics we're constantly working to understand the direction of change in global markets and identify the implications and opportunities for brands. To share some of our learnings the attached Speed Briefing outlines 8 key insights into the fast evolving world of the Chinese consumer.
Our product, Radiance, is a reusable stainless steel toothbrush that will be launched in France and Russia. We will manufacture in the US and export via cargo ship. Standardized marketing will be used but tailored to local culture and language. Greece was deemed unsuitable due to its economic recession and tourism-based economy limiting discretionary income. France was chosen as a target due to its high purchasing power and appreciation for quality and luxury. Russia was also selected for its large urban population, growing dental industry, and affinity for foreign luxury brands from its rising middle class. Belgium and Cuba were not considered due to cultural/linguistic barriers, high competitor presence, and political/economic limitations respectively.
The film represents the social group of low-income families. The main character, Ethel-May, comes from a low-class family with a low income. She was abused by her controlling father as a child, leaving her insecure with low self-esteem. This affected her school performance as she had no friends. After her parents separated, she had no father in her life. Like the character Esther from the film "The Orphan," Ethel-May presents an innocent appearance but has a dark and twisted mind, manipulating others while hiding her true nature. The film's target audience is young male and female teenagers.
4 ways to increase your club's renewal ratioNizil Crasto
The document outlines 4 ways for a fitness club to increase its renewal ratio: 1) Implement a personalized welcome and onboarding program, 2) Build stronger bonds with members by sending wellness information via SMS and email, 3) Closely monitor positive and negative member feedback, and 4) Reward member achievements and highlight success stories to motivate others.
The document discusses Jerusalem as the city of peace according to passages from the Bible. It emphasizes Jerusalem's spiritual and religious significance as the place God chose to put His name and where His eyes and heart will be. It expresses hope that Jerusalem will be remembered and exalted. The document also lists the ethnic and religious groups that make up Israel's population and highlights some of Israel's scientific and cultural accomplishments over the past century.
Victoria Lewis, an adviser at Spectrum IFA Group, was nominated to speak at a TED event in Grenoble about the global pension situation and problems with retiring early. She had 18 minutes to present to an international audience of 300 executives, entrepreneurs, scientists and students. The talk went well and allowed her to answer specific questions from the engaged audience about improving financial well-being. The video of her talk called "Retirement - a new chapter in your life" can be viewed on Spectrum's website.
This presentation discusses assistive technology and its uses to help students with special needs in the classroom. It defines assistive technology as devices that assist students with difficult tasks, including hearing aids and speech recognition software. The presentation explains that assistive technology should be used to comply with disability laws, better serve students' needs, and prepare for technological change. It provides examples of technologies that meet specific impairments and conditions like ADHD. These include portable word processors, speech recognition, and word prediction software. Finally, the presentation lists general assistive technologies and encourages teachers to consider and share relevant technologies with others.
Introduction to PackedObjects
JavaOne 2013 CON5758
Ryan A. Sciampacone, Senior Software Developer, IBM JTC
Abstract: In Java the layout of objects is abstracted away from the application, leaving Java inherently challenged by concerns such as (1) interoperation with native data structures, (2) the dense packing of Java objects, and (3) cache conflicts and false sharing. With PackedObjects, there is a proposal for a new explicit object model that enables direct binding of native data structures, dense packing of Java objects to improve the performance of operations such as serialization, and precise object layout to allow for finer-grained control over locality and the development of a high-performance concurrent library. Learn more in this session.
Facebook es un sitio de redes sociales creado por Mark Zuckerberg para estudiantes de Harvard que luego se abrió a cualquier persona con cuenta de correo. MySpace es un servicio de redes sociales propiedad de Specific Media y Justin Timberlake con sede en Beverly Hills. Twitter es un servicio de microblogging con sede en San Francisco y filiales en otros estados que fue creado por Jack Dorsey en 2006. Instagram es una aplicación para compartir fotos cuadradas con filtros y compartirlas en otras redes sociales.
Makalah ini membahas tentang teori tektonik lempeng, aktivitas gunung api dan gempa bumi di Indonesia. Teori ini menjelaskan bahwa kerak bumi terbagi menjadi lempeng-lempeng yang bergerak dan berinteraksi satu sama lain, menimbulkan fenomena seperti gunung api dan gempa bumi. Makalah ini juga menjelaskan persebaran gunung api dan penyebab terjadinya gempa bumi di Indonesia.
This document is an article from Spectrum IFA Group discussing various topics. It includes multiple bullet point sections that touch on different subjects like financial advice and prospering with care. The article directs readers to contact their local Spectrum IFA adviser or visit the website for more information.
My dream house has 3 stories and is located in a quiet, small city with a huge garden, swimming pool, and pond. The house has a kitchen, bedroom, attic, basement, hallway, bathroom, living room that also serves as a game room, and a secret room. The living room contains a large flat screen TV, all gaming consoles, a comfortable sofa, and a gaming setup. The kitchen is equipped with a stove, large fridge, ice dispenser, computer, small TV, and tools for cooking. The bedroom features a huge water bed, large TV, balcony, and another computer.
Annalect media trends executive summary (1)Aaron Smolick
The document summarizes key 2013 media trends related to changing demographics, technology adoption, social media, television viewing habits, and mobile device usage. Some of the main points include: the Hispanic population is growing rapidly and will represent 30% of the US population by 2050; millennials and baby boomers are influencing media consumption; smartphone ownership has surpassed 50% and is expected to continue growing; and mobile advertising spending is forecast to triple by 2016 as people increasingly consume media on mobile devices.
Will China Continue to Be a Growth MarketplaceChina is expected.docxgauthierleppington
Will China Continue to Be a Growth Marketplace?
China is expected to have some 200 million people in the middle-and upper-income categories by the early 2020s. This is a tenfold increase in people with significant purchasing power in China in the last decade, from only about 17 million people in these income brackets as recently as in 2010. China’s purchasing power for virtually all products and services has strong potential, and foreign companies now strategically try to take advantage of these market opportunities.
What have we learned culturally that can help companies establish themselves in China’s marketplace? What went wrong early on? The experience of well-known companies such as Best Buy and eBay can serve as a learning experience for others. From a retail perspective, the motivation for many foreign companies to enter China some years ago – beyond those companies that have been in China for decades to achieve low-cost production-was the triple growth of the Chinse economy that was seen from 2000 to 2010.
With this growth, China overlook Japan to become the second-largest economy in the world behind only the United States, and its large population makes for an enormous target market. Investment from foreign companies was the largest driver of China’s growth. Many companies also increased their exports to China. The United States, for example, saw its companies increase exports to China by 542 percent from 2000 to 2011 (from about $16.2 billion to $103.9 billion), while total exports to the rest of the world by U.S. companies increased by only 80 percent in the same time period. Exporting to China has become somewhat stagnant in the last few years, now representing about $113 billion.
Interestingly, domestic consumption as a share of the Chinese economy has declined from 46 percent to 33 percent. This consumption decline-coupled with slower growth globally-has raised questions about China’s momentum. Tight now, around 85 percent of mainstream Chinese consumers are living in the top 100 wealthiest cities. By the early 2020s, these advanced and developing cities will have relatively few customers who are lower than the middle-and upper-income brackets by Chinese standards. The expectation is that these consumers will be able to afford a range of developed nations’ products and services, such as flat-screen televisions and overseas travel, making the Chinese customer much more of a target for a wide variety of consumption.
But can the unprecedented Chinese growth really continue, and would it come from increased consumption? The resounding answer is yes, according to McKinsey & Company. McKinsey found that barring another major economic shock similar to what we saw in 2008, China’s gross domestic product (GDP) will continue to grow, albeit not at the historic levels seen between 2000 and 2010, when it grew about 10.4 percent annually. The growth in the 2020s is expected to be about 5.5 percent per year (until 2030), which is still far a.
Multicultural Britain - An interim report by the Ethnic Diversity ForumThink Ethnic
This document provides an overview of ethnic diversity in the UK based on census and population data. Some key points:
- According to the 2001 UK Census, nearly 8% of the UK population belonged to a non-white ethnic group. The 2011 Census will expand categories and questions to better capture diversity.
- London is the most ethnically diverse city, home to representatives of 189/192 UN-recognized countries. Nearly 40% of London's population is projected to be from minority ethnic communities by 2026.
- The borough of Newham has the largest proportion of ethnic minorities at 68% of the population. Other diverse boroughs include Brent, Tower Hamlets, Hackney and Ealing.
Build-A-Bear Workshop aims to introduce its interactive teddy bear experience to children in Sao Paulo, Brazil. The toy market in Brazil is growing and Build-A-Bear hopes to capitalize on this by targeting children ages 5-14, dual income families, and grandparents. Key competitors include Mattel, which has a large market share, and Multibrink, which focuses on plush toys. Establishing brand recognition through in-store demonstrations and advertisements around National Children's Day will be important for entering this competitive market.
The document discusses Jerusalem as the city of peace according to passages from the Bible. It emphasizes Jerusalem's spiritual and religious significance as the place God chose to put His name and where His eyes and heart will be. It expresses hope that Jerusalem will be remembered and exalted. The document also lists the ethnic and religious groups that make up Israel's population and highlights some of Israel's scientific and cultural accomplishments over the past century.
Victoria Lewis, an adviser at Spectrum IFA Group, was nominated to speak at a TED event in Grenoble about the global pension situation and problems with retiring early. She had 18 minutes to present to an international audience of 300 executives, entrepreneurs, scientists and students. The talk went well and allowed her to answer specific questions from the engaged audience about improving financial well-being. The video of her talk called "Retirement - a new chapter in your life" can be viewed on Spectrum's website.
This presentation discusses assistive technology and its uses to help students with special needs in the classroom. It defines assistive technology as devices that assist students with difficult tasks, including hearing aids and speech recognition software. The presentation explains that assistive technology should be used to comply with disability laws, better serve students' needs, and prepare for technological change. It provides examples of technologies that meet specific impairments and conditions like ADHD. These include portable word processors, speech recognition, and word prediction software. Finally, the presentation lists general assistive technologies and encourages teachers to consider and share relevant technologies with others.
Introduction to PackedObjects
JavaOne 2013 CON5758
Ryan A. Sciampacone, Senior Software Developer, IBM JTC
Abstract: In Java the layout of objects is abstracted away from the application, leaving Java inherently challenged by concerns such as (1) interoperation with native data structures, (2) the dense packing of Java objects, and (3) cache conflicts and false sharing. With PackedObjects, there is a proposal for a new explicit object model that enables direct binding of native data structures, dense packing of Java objects to improve the performance of operations such as serialization, and precise object layout to allow for finer-grained control over locality and the development of a high-performance concurrent library. Learn more in this session.
Facebook es un sitio de redes sociales creado por Mark Zuckerberg para estudiantes de Harvard que luego se abrió a cualquier persona con cuenta de correo. MySpace es un servicio de redes sociales propiedad de Specific Media y Justin Timberlake con sede en Beverly Hills. Twitter es un servicio de microblogging con sede en San Francisco y filiales en otros estados que fue creado por Jack Dorsey en 2006. Instagram es una aplicación para compartir fotos cuadradas con filtros y compartirlas en otras redes sociales.
Makalah ini membahas tentang teori tektonik lempeng, aktivitas gunung api dan gempa bumi di Indonesia. Teori ini menjelaskan bahwa kerak bumi terbagi menjadi lempeng-lempeng yang bergerak dan berinteraksi satu sama lain, menimbulkan fenomena seperti gunung api dan gempa bumi. Makalah ini juga menjelaskan persebaran gunung api dan penyebab terjadinya gempa bumi di Indonesia.
This document is an article from Spectrum IFA Group discussing various topics. It includes multiple bullet point sections that touch on different subjects like financial advice and prospering with care. The article directs readers to contact their local Spectrum IFA adviser or visit the website for more information.
My dream house has 3 stories and is located in a quiet, small city with a huge garden, swimming pool, and pond. The house has a kitchen, bedroom, attic, basement, hallway, bathroom, living room that also serves as a game room, and a secret room. The living room contains a large flat screen TV, all gaming consoles, a comfortable sofa, and a gaming setup. The kitchen is equipped with a stove, large fridge, ice dispenser, computer, small TV, and tools for cooking. The bedroom features a huge water bed, large TV, balcony, and another computer.
Annalect media trends executive summary (1)Aaron Smolick
The document summarizes key 2013 media trends related to changing demographics, technology adoption, social media, television viewing habits, and mobile device usage. Some of the main points include: the Hispanic population is growing rapidly and will represent 30% of the US population by 2050; millennials and baby boomers are influencing media consumption; smartphone ownership has surpassed 50% and is expected to continue growing; and mobile advertising spending is forecast to triple by 2016 as people increasingly consume media on mobile devices.
Will China Continue to Be a Growth MarketplaceChina is expected.docxgauthierleppington
Will China Continue to Be a Growth Marketplace?
China is expected to have some 200 million people in the middle-and upper-income categories by the early 2020s. This is a tenfold increase in people with significant purchasing power in China in the last decade, from only about 17 million people in these income brackets as recently as in 2010. China’s purchasing power for virtually all products and services has strong potential, and foreign companies now strategically try to take advantage of these market opportunities.
What have we learned culturally that can help companies establish themselves in China’s marketplace? What went wrong early on? The experience of well-known companies such as Best Buy and eBay can serve as a learning experience for others. From a retail perspective, the motivation for many foreign companies to enter China some years ago – beyond those companies that have been in China for decades to achieve low-cost production-was the triple growth of the Chinse economy that was seen from 2000 to 2010.
With this growth, China overlook Japan to become the second-largest economy in the world behind only the United States, and its large population makes for an enormous target market. Investment from foreign companies was the largest driver of China’s growth. Many companies also increased their exports to China. The United States, for example, saw its companies increase exports to China by 542 percent from 2000 to 2011 (from about $16.2 billion to $103.9 billion), while total exports to the rest of the world by U.S. companies increased by only 80 percent in the same time period. Exporting to China has become somewhat stagnant in the last few years, now representing about $113 billion.
Interestingly, domestic consumption as a share of the Chinese economy has declined from 46 percent to 33 percent. This consumption decline-coupled with slower growth globally-has raised questions about China’s momentum. Tight now, around 85 percent of mainstream Chinese consumers are living in the top 100 wealthiest cities. By the early 2020s, these advanced and developing cities will have relatively few customers who are lower than the middle-and upper-income brackets by Chinese standards. The expectation is that these consumers will be able to afford a range of developed nations’ products and services, such as flat-screen televisions and overseas travel, making the Chinese customer much more of a target for a wide variety of consumption.
But can the unprecedented Chinese growth really continue, and would it come from increased consumption? The resounding answer is yes, according to McKinsey & Company. McKinsey found that barring another major economic shock similar to what we saw in 2008, China’s gross domestic product (GDP) will continue to grow, albeit not at the historic levels seen between 2000 and 2010, when it grew about 10.4 percent annually. The growth in the 2020s is expected to be about 5.5 percent per year (until 2030), which is still far a.
Multicultural Britain - An interim report by the Ethnic Diversity ForumThink Ethnic
This document provides an overview of ethnic diversity in the UK based on census and population data. Some key points:
- According to the 2001 UK Census, nearly 8% of the UK population belonged to a non-white ethnic group. The 2011 Census will expand categories and questions to better capture diversity.
- London is the most ethnically diverse city, home to representatives of 189/192 UN-recognized countries. Nearly 40% of London's population is projected to be from minority ethnic communities by 2026.
- The borough of Newham has the largest proportion of ethnic minorities at 68% of the population. Other diverse boroughs include Brent, Tower Hamlets, Hackney and Ealing.
Build-A-Bear Workshop aims to introduce its interactive teddy bear experience to children in Sao Paulo, Brazil. The toy market in Brazil is growing and Build-A-Bear hopes to capitalize on this by targeting children ages 5-14, dual income families, and grandparents. Key competitors include Mattel, which has a large market share, and Multibrink, which focuses on plush toys. Establishing brand recognition through in-store demonstrations and advertisements around National Children's Day will be important for entering this competitive market.
Abnormal psychology Assignment1. Which disorder do you think s.docxdaniahendric
Abnormal psychology Assignment
1. Which disorder do you think should not be listed in the DSM 5? Why not?
2. Currently more people in the U.S, are diagnosed with mental disorders than at any other time in history? What are your thoughts about this issue?
3. Some people believe we are over diagnosing and over medicating ADHD clients. Do you agree/disagree? What's the solution?
4. Which disorder(s) do you find utterly boring to spend time studying?
5. Thus far, what disorder intrigues you the most? Why
6. If you were diagnosed with a disorder, which one would you find most disturbing to have?
7. Which disorder have you been able to diagnose with friends or family (do not give revealing information to identify the person)? Tell us about why you think they have this disorder.
ONLINE CONTENT
No other sector of the American economy has been so challenged by the Internet and the Web than the content industries. The online content industries are organized into two major categories: the print industries (newspapers, magazines, and books), and the entertainment industries, which includes television, movies, music (including radio), and games. Together, the online content industries in the United States are expected to generate revenues of over $50 billion in 2017. In this chapter, we will look closely at publishing (newspapers, magazines, and books)
and entertainment (television and movies, music and radio, and games) as they attempt to transform their traditional media into digitally deliverable forms and experiences for consumers, while at the same time earning profits. These industries make up the largest share of the commercial content marketplace, both offline and online. In each of these industries, there are powerful offline brands, significant new pure-play online providers and distributors, consumer constraints and opportunities, a variety of legal issues, and new mobile technology platforms that offer an entirely new content distribution system in the form of smartphones and tablet computers. Table 10.1 describes the most recent trends in online content and media for 2017–2018.
CONTENT AUDIENCE AND MARKET: WHERE ARE THE EYEBALLS AND THE MONEY? In 2017, the average American adult spends around 4,400 hours each year consuming various media, more than twice the amount of time spent at work (2,000 hours/year) (see Figure 10.1 on page 661). U.S. entertainment and media revenues (both online and offline) in 2016 were estimated to be $251 billion. Sales of tablets and smartphones have.
• Explosive growth of the mobile platform of smartphones and tablets accelerates the transition to digital content.
• Amazon, Google (YouTube), Hulu, and Netflix (owners of the distribution channel) become significant players in the content production business.
• The cable industry continues to be challenged by growth of Internet content producers and distributors.
• The number of Americans who watch digital video continues to increase, to around 223 million peop ...
1. The document discusses the size and purchasing power of the European American population in the United States, which numbers over 200 million people according to census data.
2. It provides statistics on the largest European ethnic groups and their concentrations in major US cities, with Germans, Irish and Italians comprising the largest shares.
3. The European American population represents a significant economic market, with an estimated $2 trillion in purchasing power according to one analysis cited in the document. However, some industries like wireless telecommunications are missing opportunities with this demographic.
An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
Size and Income Argentina have a really big size when it comes to.docxedgar6wallace88877
Size and Income: Argentina have a really big size when it comes to population with over 45 million people. That number should also increase for their projections have it that more people are being born then those that are dieing. Argentina's PPP currently is 19000 and for the past five years it actually has been jumping around from 19000 and 21000. For their nominal per capita it is currently 14400 which is good because it has been going up every year for Argentina so that number will only be going up with how its been for the past 10 years.
Argentina Economy
Internet Usage: Argentina have lots of Internet users with a total of 42 million. Out of those, 30 million have a Face book account which would calculate to 66% of the population dealing with Face book. When it comes to broadband they have one of the biggest penetration rates in Latin America, With the countries political and economic difficulties it has made it more difficult but recently their have been stead improvements.
Argentina Internet Usage
Trade: When it comes to trade Argentina trades with every one but the countries they trade with the most are Brazil, United States, and China. With a total of 60 billion in exports and 54 billion in imports just from this last year. There balance of trade is really good recently, the last time they were negative was in 2017 and from then they have stayed positive when it comes to the balance of power.
Argentina Trade
Inflation/Unemployment: The inflation rate in Argentina is 54.4 which has gone down from 57.3 but you still would like for it to be lower then it is now. When it comes to unemployment it is at 10.1 and from 2002 to 2018 it was a average of 9.41 so for 2019 it has gone up slightly but with projections it is said to go back down slightly again.
Jose Alvarez
Honduras Economy
Economy: -
Honduran economy is not large at all; the economy basically depends on The United States and Canada. Honduras depends on the exportation of goods such as coffee, bananas, and shrimp. These are the main exportations the country does. Honduras has a PPP of $5,500 and a nominal of $2,480 as of 2017.
Connections: -
Honduras has an easy connection to internet. As found in the Honduran travel page it is said that tourists have an easy time connecting to the internet. However, it is not the highest internet in South America. It is said that the average cost of 20 hours of Internet access is twenty-two dollars with fifty cents. It is very cheap compared to the United States. The senior IT education administrator in Honduras quoted, “The future depends on technology, and if we don’t lead our students toward it, we would be failing”. Honduras does a great job on trying to promote technology and try to innovate through the years.
Trade: -
Honduras is known to trade with the United States and Canada they export 9 billion dollars and import 9.9 billion dollars. They export T-shirts, insulated wire, coffee, bananas, melons, gold, soap and paper containers for t.
Calvin's Golden Booklet of the True Christian Life argues that a believer's life should evidence growth. It asserts that after conversion, Christians must make progress in sanctification by striving to overcome sin and become more holy. The booklet also states that believers should bear fruit through good works that are pleasing to God. Finally, it maintains that a lack of growth could indicate that one's faith is not genuine and more work needs to be done to advance in the Christian life. The booklet aims to encourage personal holiness and righteousness among those who profess to be Christians.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes a selection of insights we have recently found interesting and that might point into shifting consumer behavior.
Age and consumer identity are strongly linked, as people tend to share experiences and preferences with others of similar ages. Marketers recognize age cohorts - groups that have undergone shared experiences based on their age, such as children, teens, Generation X, baby boomers, and the elderly. They modify marketing strategies and messages to effectively target specific age groups. As people move through life stages, their consumption patterns, values, and lifestyles change predictably.
This document provides a summary of a report on multicultural Britain published in 2012. It includes the following key points:
1. Britain's ethnic minority populations are younger than the overall population, more urban, and early adopters of new technology. By 2016, half of the ethnic minority population will be under age 12.
2. London currently has the highest proportion of ethnic minorities at around 30% of its population. By 2051, England and Wales as a whole will be as ethnically diverse as London is today.
3. "Mixed race" people currently represent the fastest growing ethnic category in the UK. The report provides census data on the growth of multiracial identities between 1991 and 2009.
614 part 7 cases specifically (built in instant messagingAASTHA76
1. There should be a global standard for toy manufacturing to ensure child safety worldwide. Benefits include consistent safety levels and enforcement. Drawbacks could include costs of compliance for manufacturers and less flexibility for countries. Overall a standard would help prioritize child health over all others.
2. The US should place more emphasis on its relationship with China regarding toy exports since China manufactures 80% of US toys. The US could conduct more frequent and rigorous inspections of Chinese factories. It could also negotiate agreements with penalties if inspections find violations. Increased oversight would help ensure Chinese manufacturers follow safety standards.
3. All countries
Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009
The document summarizes key events and statistics from 2010 in Ireland. It discusses the cold winter weather, decline in tourism, rise in new car sales, high outward migration rates, negative impacts of the recession on health and relationships, increased popularity of staying in for entertainment, and approval of an EU banking bailout package. It also notes a drop in support for Fianna Fail and Brian Cowen, increased smartphone usage, and potential for growth if consumer sentiment improves in 2011 under a new government.
The document discusses several topics related to globalization including:
1. Globalization refers to the growing interdependence between countries through increased trade, capital flows, and technology diffusion.
2. Key drivers of globalization include advances in transportation and technology, the rise of multinational corporations, and international organizations.
3. Globalization has contributed to both increased economic opportunities but also greater inequality between wealthy elites and poor populations in many countries.
This document discusses teenagers and the cinema industry. It notes that while teenagers face increasing pressures from society, peers, and themselves, cinema-going among teenagers has declined significantly in popularity over the past decade according to surveys. Several factors are contributing to this decline, including increased access to streaming content on devices and a rise in stress levels among teenagers. The document advocates that the cinema industry must find ways to better engage teenage audiences in order to nurture lifelong cinema-goers and increase their lifetime value as customers.
How millennial consumers created the model for urban cool. Once thought of as one of New York’s least glamorous boroughs, Brooklyn now has global brand cache.
Australia Passport 2015: Cross-border Trading ReportwnDirect
Australia shares close historical and cultural ties with the UK, so the market offers fantastic opportunities to British online retailers.
In IMRG's “Australia Passport 2015: Cross-Border Trading Report”, you can find out how to successfully enter this thriving market.
The document discusses trends in US demographics, predicting that ethnic minorities will comprise 47% of the population by 2050. It also discusses segmentation of the 16-34 age group into three life stage groups - True Youth, E-Fluencers, and Urban Graduates - characterized by common touchpoints like empowerment, inclusion, and identity. Finally, it defines the "urban" audience as a lifestyle, mindset, and culture rather than a race or geography, characterized by shared values around entertainment, fashion, media, and purchasing habits.
1. TOTAL LICENSING
143
To begin this look at Israel, we will
start with a few facts and data about
the country.The population is now ap-
proximately 7.64 million people includ-
ing one million Arabs and one million
religious Jews.These market segments
are not included in the commercial
target market. They avoid purchasing
character products for both religious
and economic reasons.
There are 2.108 million households
and 1.75 million families and Israel has
a birth rate of 150,000 children a year,
divided almost equally between boys
and girls.
The official languages of Israel are He-
brew and Arabic although English and
Russian are also widely spoken. In
terms of economics, unemployment
stands at 6.2% (compared with 7.8%
in the UK and 9.0% in the USA).The
GDP is $203,520 million and the av-
erage Israeli’s monthly salary is 1,704
Euros.
As far as technology is concerned
74.4% of all households now have
at least one computer or more, and
broadband penetration, whilst there
are no exact figures,is estimated to be
at 80% of all households.
On the retail side, Israel has most of
the major global chains including Ikea,
Toys R Us, H&M, Zara, Gap and more.
The average Israeli family consumer
based is 2,763 Euros although online
purchasing is still only around 10%.
In terms of mobile devices,there are 7
million in Israel compared with a pop-
ulation of just over 7.5 million. Many
Israelis have more than one mobile
device.
On the broadcasting side, DDT has
entered Israel and facilitates the re-
ception of five basic channels. The
average cost of the device is 100 Eu-
ros.Whilst no data as of yet has been
collection on the number of impres-
sions and households that have been
connected to the new technology, it
is known that the penetration levels
are very low.
The new social networks have at-
tracted all ages. Facebook is the most
popular whilst Twitter has yet to pen-
etrate the local market on a high scale.
Messaging software such as MSN, ICQ
and Skype are highly used.
It comes as a surprise to many people
that the target audience in
Israel is dramatically smaller
than the rest of the world.
Try to imagine building a
merchandising plan for New
York City or London alone.
However, the differences
and dissimilarities of the
Israeli market do not end
with the basic statistics and
facts but continue on into
the media and communica-
tions market.
Multi-channel television now
has 1.5 million customers in
Israel. Of these, Hot-TV, a
cable network, has 910,000
subscribers and 110 active
channels.This is a highly-used
VOD with 10,000 hours of
content. 85% of the content is broad-
cast through the linear channels.There
are 500,000 subscribers registered to
theVOD service and over 250 million
VOD programs were viewed in 2010.
Hot-TV offers television, internet and
phone services.
Yes-TV (satellite) has 571,000 sub-
scribers and over 100 channels. They
recently addedVOD services.
In terms of multi-channel platforms,
TV subscription packages are some of
the highest in the world and the aver-
age Israeli spends 3 hours and 44 min-
utes watching.
In 2009 and into the second half of
2010 the most viewed genre was re-
ality TV (four out of ten programs).
The lead program was Big Brother
May this year saw
Israel celebrate its
63rd
year of
independence.
In comparison to the
western world, Israel
is a young country.
Yet it is extremely
advanced and
developed.
In this article, Miri
Dalizky from Saban
Brands Israel will
examine and
summarize the
difference between
the merchandising
industries in the
Israeli market
compared with
markets in the rest
of the world.
A small but dynamic marketplace
By: Miri Dalizky
VP Marketing &
Merchandising
Saban Brands Israel Ltd
+972-3-5358303
+972-52-8796890
miri@sabanbrands.co.il
2. TOTAL LICENSING
144
with an average rating of 31.5%.As at
the last quarter of 2010, 34.5% of the
Israeli public has delayed viewing and
50% of Israeli homes now have LCD
or Plasma with 20% of homes with an
HD converter. Unlike the rest of the
world, broadcast channels are con-
tinuing to strengthen in Israel.
In terms of cost, a Hot-TV package
costs around 48 Euros whilst aYes-TV
package is 42 Euros. DDT converters
were introduced into Israel in 2010.
Moving on to the structure of the
Israeli media market, there are three
free to air channels – Channel 10,
Channel 2 and Channel 1.
Channel 1 is national television. Chan-
nel 2 is held by two franchises – Kes-
het and Reshet who rotate broadcast
days every six months. Channel 10 is
privately owned.
On the children’s side the two leading
channels are The Children’s Channel
and the Disney Channel. Additional
children’s channels include Logi and
Nickelodeon whilst HOPTV!, Loli and
Baby are aimed at preschoolers. Most
programming for children is aired in
daily episodes for five days a week
with re-runs over the weekends.
Now that we have a general look and
feel for the Israeli market, let us turn to
examine the licensing and merchandising
industry in the country.
There are three or four major agen-
cies in the country with 5 or 6 mi-
nor private agencies. The number of
properties on offer in Israel is gener-
ally 25% more than is usually found in
Western countries.
On the licensee side, there are two
or three prominent licensees in each
product category. Most of these man-
ufacture in the Far East and orders are
generally placed around eight months
to a year ahead of delivery.The DTR
category is new and has only really
emerged in the last year. There are
no territory-dedicated magazines on
merchandising and licensing and no
professional trade shows.
In terms of trends, the leading com-
panies prefer to follow classic char-
acters where the series have longer
shelf lives.These are in preference to
characters that reach more than one
target audience.
It may seen that, in this area, Israel
behaves in a unique and different way
compared with most other countries
that deal with merchandising. To un-
derstand this, let us have a look licens-
es and purchasing habits.
Amongst girls and boys aged 3 and
under, purchases of merchandise with
classic characters are usually made by
grandparents and not by the parents
themselves.
In the 3 to 6 age group we see the first
signs of segregation between boys and
girls. Brand preferences are usually in-
fluenced by friends.
The segregation is complete in the 6
to 8 market where popular television
shows are the main influences.
By the 8 to 12 group there are separate
categories for boys and girls.There is
significant TV influence along with
opinion leaders and fashion icons.
This becomes more apparent in the
12 to 16 age group. Fashion brands
and icons dominate and the market
includes a small number of brand li-
censes.
By the 16 to 20 age group, there are
still a small number of brand licenses
which mainly appear in sleepwear,
underwear, stationery and pop items
(mobile phone covers, notebooks,
etc).
From the age of 20,there is little brand
orientation compared with the rest of
the world and it largely depends on
the consumer’s economic situation.
On the preschool side, the domina-
tion of Disney characters in this seg-
ment has weakened since the arrival
of Nickelodeon’s Dora. Over the past
two years, there has been growing
interest from licensees in preschool
brands. The key categories that gen-
erate the most revenue in terms of
licensing are the 3 to 6 age group and
the 6 to 8 group. Back to school prod-
ucts generated around 400 million
Shekels in 2010 (around 80 million
Euros).
In terms of properties that have been
successful in the Israeli market in the
past few years,Dora,Winnie the Pooh,
Disney and Bob the Builder have been
successes in the preschool category.
On the action adventure side, Ben
10, Bakugan and Pokemon have been
successes whilst, in terms of lifestyle,
Hello Kitty,Pucca and Snoopy have led
the way.
On the boys’ side, football teams con-
tinue to be popular whilst,on the clas-
sic side, Disney and Spongebob have
been successful.
Interestingly, there has been no par-
ticular success in terms of movie
merchandising. However, on the Tele-
novella and reality side, these are
significant sources for merchandising
across all age groups with successful
shows including RebeldeWay and Casi
Angeles.
Key sales seasons are different, of
course, in Israel as they depend on
Jewish Holidays and local consump-
tion habits.
The key time for the home textiles
market is for Rosh Hashanah (Jewish
NewYear) in July/August and the Pass-
over in March/April. Back to school
(including stationery and school bags)
is at its height in June whilst key appar-
el sales times are July and August for
Winter clothing and March or April
for summer clothing.The same applies
to underwear and sleepwear.
There are no transitional seasons as
3. TOTAL LICENSING
145
the Winter is very short and end of
season sales start a month after the
collections are launched.
In terms of footwear, flip-flops are
bought in April or May, boots in No-
vember, sandals in April or May and
winter shoes in September or Octo-
ber.
Publishing is popular in March for the
Passover, June for the summer va-
cation and November for Hanukah
whilst pop accessories are popular in
April and June.
Boxed games and arts and crafts are
popular in March for the Passover,
June for the Summer vacation and No-
vember for Hanukah whilst costumes
are bought in January and February for
Purim. Lastly, plush is bought ahead of
the winter season (these products are
less popular in summer). Mobile con-
tent is a year-round activity.
So what are the elements that make
for a successful merchandising plan in
the Israeli market.
First of all, a series that has at least
52 episodes. Broadcasting needs to be
affiliated with Yes and Hot although
other alternatives include DDT. 95%
of licensees manufacture outside Isra-
el (mainly in China) and a PR campaign
is essential. It is also essential that
merchandising agents are honest and
professional and have strong profes-
sional and personal relationships with
licensees and commercial players.
Thinking ‘outside the box’ is impor-
tant in the market, as is distribution
within the domestic market by global
licensees.
The synergy between parties involved
is vital – broadcaster, franchisees, li-
censees, multi-territory licensees etc.
The commencement of merchandis-
ing should begin a year prior to the
series airing. Due to the timeframe
needed for manufacturing, as well as
the broadcasting schedules, the atten-
tion of licensees is usually towards the
second season.
Graphic submissions should always
be approved by the local market and
there is a basic provision that fits the
local market.
International retail chain stores, such
as H&M and Zara, are important as
they will work to sell local items to-
gether with the licensee. For example,
when H&M penetrated the domestic
market, there was an increase in ex-
posure for Hello Kitty. Local licensees
are also interested in marketing their
products in territories outside Israel.
In terms of what will not work in Israel,
a series comprising only 26 episodes
and has no translation or dubbing
will not work. Another problem will
be a lack of synergy between parties
involved – broadcaster, franchisees, li-
censees and multi-territory licensees.
A short-term vision by an agent will
fail and there should never be unreal-
istic commercial conditions on the Is-
raeli market.A long and cumbersome
product approval development proc-
ess will lead to failure as will the lack
of ability to compete in terms of price
eg imported goods from Europe and
the USA where prices to not match
the Israeli market.
Movies are rarely successful.The mar-
ket is small and children only watch a
movie once. However, a movie based
on a series, such as The Smurfs, can
succeed.
Series based on American culture
(The Hulk,Avatar, Olsen Twins) rarely
do well and neither do series based on
European culture (Tintin, Babar, Harry
Potter).
On the sports side, world soccer and
other events (eg The Olympics,Wim-
bledon and the World Cup) where Is-
rael has no local representation have
very low potential for merchandising.
To summarise, the market in Israel is
dynamic, aggressive and unexpected.
The market is small compared with
other world markets. There are nu-
merous licensees, a small number of
dedicated agents and few options for
potential licensees.
Viewing habits are not in line with the
rest of the world although technologi-
cally Israel is a very advanced market.
The market is accepting of new and in-
ternational trends although the shelf-
life of trends is short.
In order to succeed in the Israeli mar-
ket, you need to be part of the local
market as well as being a professional
in your field.
Finally, on a more personal note, after
27 years of dedicating my professional
life to the merchandising and licensing
sectors in Israel, I am happy to discov-
er new challenges that head my way
every single day,despite the size of the
market.
I am sure that when a professional job
is in place that coordinates with great
synergy with property owners, you
can sit back and enjoy the results.
Established in 2010,
Saban Brands Israel is
acquiring, representing
and marketing a porfolio
of intellectual properties
and brands that include
not only Saban’s owned
brands such as Power
Rangers or Paul Frank
but also a number of
third party representa-
tions for properties
including Canimals from
the creators of Pucca,
JCB the world’s leading
equipment company and
Alifim, an original Israeli
television series.
The company is headed
by Arieh Saban as
Chairman and Gil
Saban as CEO with Miri
Dalizky asVice President
of Merchandising and
Licensing.