SlideShare a Scribd company logo
[tixCraft]
Craft of Tickets
introduction to the innovative
cloud-based ticketing system
COMPANY
• Founded in late 2013, tixCraft.com is the
most advanced ticketing system now in
Taiwan, even in Asia.
– To the FANS
– To the PROMOTERS
– To the VENUES
MISSION
• Sell tickets as smooth as possible
• Bring fans from on-line to off-line
• Take the best ticketing solution to the
market
HISTORY
• 2000 – toLink Inc. founded
• 2003 – Ticketing system for pro-baseball team
Brother Elephants
• 2006 – AllGenki Inc. spun off
• 2007 – AllGenki Inc. Collaborated with 7-Eleven
ibon
• 2011 – Entering the market of concerts
• 2013 – tixCraft.com Inc. founded
• 2014 – tixCraft.com Inc. merged AllGenki Inc.
toLink Inc.
Est. 2000
Website production
Ticketing
System
Allgenki Inc.
Est. 2006
Ticketing service
Licensing
tixCraft.com
Est. 2013
Pro-baseball
ticketing since 2003
Merged in 2014
Value as capital
Corporate
shareholders
Ticketing system
and operation
support since
2007
SYSTEM
Amazon S3
Amazon
Route 53
Elastic Load
Balancing
DynamoDBAmazon EC2
UI Servers
Auto Scaling
CloudFront
Static Files
The whole system
is developed based
on AWS solutions,
totally scalable and
reliable.
Servers could
expand from 3 to
2,000+ when facing
users traffic quickly
and easily.
SERVICE
• Create and manage event tickets
• Localized multiple selling channel
• Provide multiple access control solution
• Real-time selling reports
• Integrated with OpenID (and yours too)
Just tell us how you want to
sell the event tickets, and we
will do everything for you.
FACTS AND FIGURES
• With our system on AWS, we can
– increase 130+ times of resources in 30 minutes
– handle 2,500+ ordering requests per second
– handle 70,000+ ordering requests for tickets per
minute
– have 30,000+ tickets sold out in 3 minutes
– pay less than 2 iMacs to accomplish the mission
– accept R/W IOPS from 20 to 135,000 with
DynamoDB
• Since 2013
– 150+ events sold annually
– 2+ million tickets sold annually
– 70+ million (USD) sold annually
• On tixCraft.com
– 200,000+ online users selecting their seats
– 25,000+ tickets were sold in 60 seconds
EVENTS
aMEI | AMIT UTOPIA World Tour
•10 concerts in Taipei Arena
•200,000 online users when start selling
•120,000 tickets sold out in 12 minutes
•Personalized smart tickets
•RFID inside
•Same vendor as FIFA world cup 2014
BIGBANG 2015 World Tour [MADE]
•4 concerts in Taipei Arena
•100,000 online users when start selling
•33,000 tickets sold out in 3 minutes
•Personalized smart tickets for VIP package
•Limited official gifts
•Privilege for joining sound check
2015 WBSC Premier 12
•34 games in 4 stadiums
•Special designed tickets
•Smart tickets for Chinese Taipei package
•Limited official gifts
•Exclusive entering gate
Fish Leong tu t’appelles l’amour 2015 World Tour
•2 concerts in Taipei Arena
•30,000 online users when start selling
•Special designed tickets
TICKETS
• Paper tickets
– Various design, security paper
• Smart tickets
– Various design, highly security, on-line and off-line
access control
• Thermal tickets
– Self-service tool, pick up at the venue
• E-tickets
– QR code, on-line access control
PARTNERS
• Looking for business partner, who can
– Carry out introduction of tixCraft ticketing
solution to local promoters
– Generate marketing and sales channel for
local users
– Provide local payment solution
• Open for discussion
Craft of Tickets
tixCraft.com Inc.
KT Chiu
ktchiu@tixCraft.com

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[tixCraft] Craft of Tickets

  • 1. [tixCraft] Craft of Tickets introduction to the innovative cloud-based ticketing system
  • 3. • Founded in late 2013, tixCraft.com is the most advanced ticketing system now in Taiwan, even in Asia. – To the FANS – To the PROMOTERS – To the VENUES
  • 5. • Sell tickets as smooth as possible • Bring fans from on-line to off-line • Take the best ticketing solution to the market
  • 7. • 2000 – toLink Inc. founded • 2003 – Ticketing system for pro-baseball team Brother Elephants • 2006 – AllGenki Inc. spun off • 2007 – AllGenki Inc. Collaborated with 7-Eleven ibon • 2011 – Entering the market of concerts • 2013 – tixCraft.com Inc. founded • 2014 – tixCraft.com Inc. merged AllGenki Inc.
  • 8. toLink Inc. Est. 2000 Website production Ticketing System Allgenki Inc. Est. 2006 Ticketing service Licensing tixCraft.com Est. 2013 Pro-baseball ticketing since 2003 Merged in 2014 Value as capital Corporate shareholders Ticketing system and operation support since 2007
  • 10. Amazon S3 Amazon Route 53 Elastic Load Balancing DynamoDBAmazon EC2 UI Servers Auto Scaling CloudFront Static Files The whole system is developed based on AWS solutions, totally scalable and reliable. Servers could expand from 3 to 2,000+ when facing users traffic quickly and easily.
  • 12. • Create and manage event tickets • Localized multiple selling channel • Provide multiple access control solution • Real-time selling reports • Integrated with OpenID (and yours too)
  • 13. Just tell us how you want to sell the event tickets, and we will do everything for you.
  • 15. • With our system on AWS, we can – increase 130+ times of resources in 30 minutes – handle 2,500+ ordering requests per second – handle 70,000+ ordering requests for tickets per minute – have 30,000+ tickets sold out in 3 minutes – pay less than 2 iMacs to accomplish the mission – accept R/W IOPS from 20 to 135,000 with DynamoDB
  • 16. • Since 2013 – 150+ events sold annually – 2+ million tickets sold annually – 70+ million (USD) sold annually • On tixCraft.com – 200,000+ online users selecting their seats – 25,000+ tickets were sold in 60 seconds
  • 18.
  • 19. aMEI | AMIT UTOPIA World Tour •10 concerts in Taipei Arena •200,000 online users when start selling •120,000 tickets sold out in 12 minutes •Personalized smart tickets •RFID inside •Same vendor as FIFA world cup 2014
  • 20. BIGBANG 2015 World Tour [MADE] •4 concerts in Taipei Arena •100,000 online users when start selling •33,000 tickets sold out in 3 minutes •Personalized smart tickets for VIP package •Limited official gifts •Privilege for joining sound check
  • 21. 2015 WBSC Premier 12 •34 games in 4 stadiums •Special designed tickets •Smart tickets for Chinese Taipei package •Limited official gifts •Exclusive entering gate
  • 22. Fish Leong tu t’appelles l’amour 2015 World Tour •2 concerts in Taipei Arena •30,000 online users when start selling •Special designed tickets
  • 24. • Paper tickets – Various design, security paper • Smart tickets – Various design, highly security, on-line and off-line access control • Thermal tickets – Self-service tool, pick up at the venue • E-tickets – QR code, on-line access control
  • 26.
  • 27. • Looking for business partner, who can – Carry out introduction of tixCraft ticketing solution to local promoters – Generate marketing and sales channel for local users – Provide local payment solution • Open for discussion
  • 28. Craft of Tickets tixCraft.com Inc. KT Chiu ktchiu@tixCraft.com