This document discusses font, movement, and ident choices for a film trailer. For the title font, the author is considering Astigma as it is slightly fragmented. For review fonts shown on screen, BlairMdITC TT is favored as it is bold and professional looking. Transitions between shots will mainly be blunt cuts, though some shots linked to sound may use continuity editing. Fades are discussed for review text. The ident for the author's production company Bright Ideas will feature a flashing light bulb with moving light lines, and the name gradually appearing in handwriting.

1. GRAPHICS

2. POSSIBLE FONT
CHOICES
Astigma – 1996 by Kiwi Media Urban Jungle – 2011 by KC fonts Face your fears – 2011 by David Kerkhoff
For the title I am hoping to find a font which is slightly fragmented or
has another dimension – not just flat and non-directional. Astigma is
my favourite at the moment, however on the Final Cut Pro X software
there is a very large variety of other titles which may be of better use
Crack and Bold – 2010 by CloutierFontes
to me. Not only do I need to chose a font for my title, which will
appear as a penultimate shot, but I need another font to use for my
reviews. This font will need to be less fancy, more sophisticated and
believable.
These are examples of the kind Review – BlairMdITC TT
of font I may use for my reviews Review – Andale Mono
Frail & Bedazzled – 2008 by Nymphont when they appear on screen in
between various shots. Simple Review – Consolas
but effective, serious and Review – Geneva CY
believable. My favourite so far
would be BlairMdITC TT as it is
bold, slightly angular and
Epidemia – 2011 by Billy Argel professional looking.

3. MOVEMENT
The transition between shots are mainly
going to be blunt cuts as the editing in
trailers are most often very simple.
When the reviews come on screen
However, some of the shots I have
I hope to get them to fade onto a
designed are linked to the sound of the
black screen and fade away as the
shot such as the cardboard box shot
next shot comes onto screen. This
which edits as Michael puts the box
is a quick example of what it may
down, and also the letter box shot, cuts
look like, but I think that I would
to next shot when letter box shuts. So
prefer it if the image faded all
continuity editing is something that I
together, not as the individual
want to play around with. Also, there
words come onto screen as if it is
are some shots that I think deserve
being typed. All together fade on
something a little bit more thrilling and
and off  mystical sound bite and
something which enhances the
low hum.
suspense – perhaps a flash cut which
stunts between the shots increasing the
thrill.

4. IDENTS
One of my production companies is called ‘Bright Ideas’ and the logo for that is going to be a light bulb with
moving transitions. I hope to create a flashing movement of light lines, and a neat and creative entrance for
the BIP. The name of the company, I think, looks pleasant in the hand writing  so after the light bulb
appears and the flash stunt effects, the tagline will be gradually shown onto screen as if someone was
writing it them selves. This ident should be kept black and white apart from the light rays  eventuates the
light.