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Minnesota
nonprofits
speak up!




   What stories will you tell?




Scott Beaty and Rachel Ayoub
MN Youth Intervention Programs Association
March 4, 2011

               To Minnesota’s Nonprofit Community:
               Welcome!
               The Minnesota Council of Nonprofits welcomes you to the “Minnesota Speaks Up!” cam-
               paign. From early March to mid May Minnesota’s nonprofit community will be “Speaking
               Up” with legislators throughout the state—informing elected officials about the mission and
               work of their organizations and their critical role in enhancing the lives of Minnesotans. For
               decades, nonprofit organizations have been highly engaged in the public dialogue and well
               known for “Speaking Up.” Today, we invite you to join your nonprofit colleagues throughout
               the state in an organized effort to “Speak Up” together! Will you “Speak Up?”

               Why now?
               Minnesota’s unprecedented state budget deficit is the focus of legislators throughout the
               state. As budget proposals are debated this legislative session there will likely be discussions
                           about cuts to a variety of priority areas for nonprofits—human services, the arts,
                           youth programs, mental health, legal assistance, environmental protection and
We ask you to              many others. We know that state legislators have tough decisions to make and we
invite your state          understand that funding to some areas that are important to nonprofits may be
Senator and House          reduced. We want to help state legislators be knowledgeable about the work of
Representative to          nonprofits in their communities and have the information they need to make in-
visit your nonprofit, formed budget decisions. If legislators are going to be informed, nonprofits need
in their district—tell to “Speak Up.” Will you “Speak Up?”
them about your            What you can do
organization, share
stories of your            The “Minnesota Speaks Up!” campaign will give legislators throughout the state
                           the opportunity to meet with nonprofits in their district. We ask you to invite your
success . . .
                           state Senator and House Representative to visit your nonprofit, in their district—tell
                           them about your organization, share stories of your success, tell the stories of how
               the community is improved by your organization’s work, educate them about your partner-
               ship with government, philanthropy, local business and other nonprofits in the community.
               And get to know them—what they care about, what nonprofit organizations they support as
               volunteers or board members, what they know about the needs in their community. If non-
               profits “Speak Up,” legislators will have the essential information needed to make informed
               decisions that are appropriate for Minnesota. Will you “Speak Up?”

               The “Minnesota Speaks Up” campaign is designed for you!
               The “Minnesota Speaks Up” campaign is designed to help you speak up by meeting
               with your state legislators in your community. In this booklet we provide tips, tools,
               samples, links to webinars, staff you can contact for assistance, and detailed information
Alicia Frosch, Child Care WORKS


about your state legislators—the House and Senate members who represent the district
of your nonprofit organization. We have organized this effort to help you, Minnesota’s
nonprofit organizations, to “Speak Up” during this critical time. We will be following up
with many of you over the next 8 weeks to ensure that legislators throughout the state
are hearing from nonprofit organizations in their districts. We look forward to working
with you!

Will you join us in “Speaking Up?” Please review the enclosed materials and make
a commitment to invite your legislator to your office to learn about your nonprofit orga-     We ca
                                                                                                    n
                                                                                             get y ’t wait to
nization and its role in their community. Tell us that you have made the commit-                  our p
                                                                                                        ostca
ment by mailing the enclosed postcard to MCN—we will support you throughout                                   rd!

the process. Please join the statewide movement of nonprofit organizations
“Speaking Up” today!

Many thanks, in advance, for “Speaking Up!”

                                                                                                 Minnesota
From the Minnesota Council of Nonprofits
                                                                                                 nonprofits
PS: Do you want to “Speak Up” in another way? Consider writing to your legislator, com-
                                                                                                 speak up!
ing to the State Capitol or writing a letter to the editor. Check out www.mncn.org/speak-
up for ideas and tips!
Your Elected Officials
The Minnesota Council of Nonprofits (2314 University Ave W, St. Paul) is located in House
District 26A and Senate District 26.



House District 26A is represented by Rep. Kory          Senate District 26 is represented by Sen. Dick Day
Kath (D), whose contact information is:                 (R), whose contact information is:
357 State Office Building, 100 Rev. Dr. Martin Luther   113 State Office Building, 100 Rev. Dr. Martin Luther
King Jr. Blvd., Saint Paul 55155-1206                   King Jr. Blvd., Saint Paul 55155-1206.
Email: rep.kory.kath@house.mn                           Email: sen.dick.day@senate.mn

Legislative Assistant: Kathy Anderson 651-296-3806      Home: Waseca
                                                        804 9th Avenue SE 56093
Committee assignments:                                  (507) 382-8447
Agriculture and Rural Development Policy and Fi-
nance                                                   Business: Same
Education Reform                                        Sterling - Krystel LLC
Veterans Services Division                              Business: (507) 382-8447

Home: Owatonna * 2070 Sunlight Ave., 55060; 507-        Born: 01/05/1953.
451-0601                                                Family: Married, Spouse Kathy, 2
Occupation: High school economics/political sci-        children.
ence teacher                                            Occupation: Small business owner, marketing
Education: B.A., political science and secondary edu-   - motivation consultant.
cation, Gustavus Adolphus College; M.S., educational    Education: Brown Institute of Broadcasting.
leadership; Southwest Minnesota State University
                                                        Elected: special election 2010, re-elected 2010.
Born: 7/28/77
                                                        Term: 2nd.
Elected: 2008
                                                        Special Legislative Concerns: Business, job growth,
Term: 2nd                                               education.
Family: Married, spouse Melissa, 2 children             Committees: State Government
                                                        Innovation and Veterans, chair.




Note: if this is no longer your organization’s
address, please contact MCN staff to locate
your legislators (see final page for staff contact
information).
Setting Up Your Meeting
The legislative session is framed by the adjournment date of Monday, May 23. Meeting
early in the process is advised. Greater Minnesota legislators are often in St. Paul mid-
week; Monday mornings, Fridays, and weekends may work best for them. Metro area
legislators could be invited any day that works for your organization.

Fridays may work well as the legislature typically does not meet that day. Also, your
legislator will most likely be in district during the holiday recess between Tuesday, April
19 and Monday, April 25.

Call your legislator’s staff with a few dates in mind to schedule the meeting, and follow
up with an official invitation letter (see www.mncn.org/speak-up for a sample). If your
meeting request is turned down due to scheduling issues or for other reasons, please call
us (see final page for MCN staff contact information) and we can help you think about
other approaches to getting time with your legislator.


Before the meeting
•   Agree on who should attend. Choose between 4-6 people from leadership, board,
    staff, or program participants who are willing to be spokespersons at the meeting.

•   Collaborate with other nonprofits. Consider scheduling the meeting in tandem with
    other nonprofits in your community. MCN can help identify potential partners.

•   Learn more about your legislator. It’s important to know your legislator’s back-
    ground, legislative interests, committee assignments and any leadership positions
    they hold (see facing page).

•   Create meeting materials and agenda (see following page).

During the meeting
•   Don’t be nervous: you are the expert on your organization and community! You have
    valuable information that your legislator needs in order to make informed decisions
    for Minnesota.

•   Can’t answer a question—get back to them. If you don’t know, don’t bluff—tell the
    legislator you will follow-up after the meeting.

•   Give the legislator a chance to tell you about himself/herself. Ask questions to un-
    derstand what motivates them and what they care about most.

•   Avoid complaining, overstating the case, or burning bridges! Rather than personal-
    izing differences of opinion, keep a focus on telling your story.

After the meeting
•   Immediately send a handwritten thank you note. Be sure to let them know that your
    organization is always there as a resource to legislators on your issues.

•   Let MCN know how the meeting went and what happened!
    Report back to us at: www.mncn.org/speak-up
Tips for Telling your Story
It takes some planning to create a polished, com-
pelling story. Come prepared and use notes to
help you remember key facts and points. There are
several elements to consider when crafting an ef-
fective and personal story:

•   Begin with what you think will most gain their
    attention and support.

•   Explain what your organization does and who
    you serve.

•   Explain and, if possible, quantify the benefit of
    your work for the community.

    »   For example, “The average cost to treat a
        youth in the Youth Intervention Program is
        $205 compared to $40,200 a year to hold a
        youth in a juvenile correctional facility.”

•   Be prepared to identify the sources of your op-
    erating budget including government funding
    at the federal, state and county levels.

•   Explain how state investments make a dif-
    ference in the lives of people and communi-
    ties. Similar to how you offer examples of the
    benefits of your work for private funders, make
    the connection to how public funds are critical
    to your work and in the lives of those you serve                                      Adaobi Okolue, The Works
    or represent.

•   Make it personal. Whether you use your per-         Sample agenda
    sonal story or a compelling example of some-
                                                        •   Welcome and introductions
    one your organization serves, pick an example
                                                        •   Summary of your organization
    that stands out in your mind and that you think
                                                            »   Mission, history and who you serve
    illustrates the impact of cuts or the need for
    adequate state funding.                             •   Share your impact statement
                                                            »   What needs or problems in the community to you
•   Be ready with an ask. You’ve made your case.                address?
    Now, what commitments will your representa-             »   How do you solve those problems?
    tive make to be a good partner in the shared            »   What resources are needed to do your work?
    work of strengthening your community?
                                                            »   What else in the community makes your work possible?
                                                            •   Government? Other nonprofits? Philanthropy? Local
                                                                businesses?
                                                            »   How do state government decisions impact your orga-
                                                                nization?
                                                        •   Site tour (if applicable)
                                                        •   Hear from your legislator: what are his or her priorities? How
                                                            will they be allies in your shared work of strengthening your
                                                            community?
Need assistance?
 Online:  Additional resources and information at
  http://www.mncn.org/speak-up


 Call us anytime:
 Susie Brown, Public Policy Director, 651-757-3060, sbrown@mncn.org
 Jeannie Fox, Deputy Public Policy Director, 651-757-3083, jeannie@mncn.org
 Jeff Narabrook, Public Policy Associate, 651-757-3062, jeff@mncn.org




                        Join a webinar:
                        Ready to “Speak Up?”
                        Join us to learn how nonprofits can effectively reach
                        their elected officials
                        Elected officials depend on constituents to understand commu-
                        nity needs and identify solutions. The ‘MN Speaks Up’ campaign
                        assists nonprofits in communicating with elected officials about
                        the value and nature of the services they provide. In this webinar,
                        learn more about how to plan and execute an educational meet-
                        ing with your elected official and get any questions answered
                        you may have about strategy and preparation.

                        March 11 12-1 PM
                        March 25 12-1 PM
                        April 8 12-1 PM
                        April 22 12-1 PM

                        RSVP to get login information online at
                        http://www.mncn.org/speak-up
                                                                                              Larson Communications Design
                                                                                              photos and design: Jennifer




Don’t forget to mail the enclosed postcard!
Thank you for “Speaking Up.”
Minnesota
 Civic Engagement and                                                   nonprofits
 Public Policy                                                          speak up!
 Nonprofit organizations play a central role in the demo-
 cratic process by providing a means for individuals to
 deliberate on public policies and decisions that affect
                                                                        2314 University Ave W.
 them. To the extent possible, nonprofit organizations                  #20
                                                                        St. Paul, MN 55114

 should engage in public policy and advocacy activities
 as a means to fulfilling their missions and promoting
 community interests. Open communication and con-
 sultation between policy makers and nonprofit orga-
 nizations contribute to well-informed policies and the
 effective implementation of them.*




                                                            Christian Novak,
*Adapted from Minnesota Council of Nonprofits’              Northern Clay Center
“Principles & Practices for Nonprofit Excellence” For
more information on nonprofit advocacy and lobbying,
please visit http://www.mncn.org/info_public.htm

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Tips for Telling Your Story

  • 1. Minnesota nonprofits speak up! What stories will you tell? Scott Beaty and Rachel Ayoub MN Youth Intervention Programs Association
  • 2. March 4, 2011 To Minnesota’s Nonprofit Community: Welcome! The Minnesota Council of Nonprofits welcomes you to the “Minnesota Speaks Up!” cam- paign. From early March to mid May Minnesota’s nonprofit community will be “Speaking Up” with legislators throughout the state—informing elected officials about the mission and work of their organizations and their critical role in enhancing the lives of Minnesotans. For decades, nonprofit organizations have been highly engaged in the public dialogue and well known for “Speaking Up.” Today, we invite you to join your nonprofit colleagues throughout the state in an organized effort to “Speak Up” together! Will you “Speak Up?” Why now? Minnesota’s unprecedented state budget deficit is the focus of legislators throughout the state. As budget proposals are debated this legislative session there will likely be discussions about cuts to a variety of priority areas for nonprofits—human services, the arts, youth programs, mental health, legal assistance, environmental protection and We ask you to many others. We know that state legislators have tough decisions to make and we invite your state understand that funding to some areas that are important to nonprofits may be Senator and House reduced. We want to help state legislators be knowledgeable about the work of Representative to nonprofits in their communities and have the information they need to make in- visit your nonprofit, formed budget decisions. If legislators are going to be informed, nonprofits need in their district—tell to “Speak Up.” Will you “Speak Up?” them about your What you can do organization, share stories of your The “Minnesota Speaks Up!” campaign will give legislators throughout the state the opportunity to meet with nonprofits in their district. We ask you to invite your success . . . state Senator and House Representative to visit your nonprofit, in their district—tell them about your organization, share stories of your success, tell the stories of how the community is improved by your organization’s work, educate them about your partner- ship with government, philanthropy, local business and other nonprofits in the community. And get to know them—what they care about, what nonprofit organizations they support as volunteers or board members, what they know about the needs in their community. If non- profits “Speak Up,” legislators will have the essential information needed to make informed decisions that are appropriate for Minnesota. Will you “Speak Up?” The “Minnesota Speaks Up” campaign is designed for you! The “Minnesota Speaks Up” campaign is designed to help you speak up by meeting with your state legislators in your community. In this booklet we provide tips, tools, samples, links to webinars, staff you can contact for assistance, and detailed information
  • 3. Alicia Frosch, Child Care WORKS about your state legislators—the House and Senate members who represent the district of your nonprofit organization. We have organized this effort to help you, Minnesota’s nonprofit organizations, to “Speak Up” during this critical time. We will be following up with many of you over the next 8 weeks to ensure that legislators throughout the state are hearing from nonprofit organizations in their districts. We look forward to working with you! Will you join us in “Speaking Up?” Please review the enclosed materials and make a commitment to invite your legislator to your office to learn about your nonprofit orga- We ca n get y ’t wait to nization and its role in their community. Tell us that you have made the commit- our p ostca ment by mailing the enclosed postcard to MCN—we will support you throughout rd! the process. Please join the statewide movement of nonprofit organizations “Speaking Up” today! Many thanks, in advance, for “Speaking Up!” Minnesota From the Minnesota Council of Nonprofits nonprofits PS: Do you want to “Speak Up” in another way? Consider writing to your legislator, com- speak up! ing to the State Capitol or writing a letter to the editor. Check out www.mncn.org/speak- up for ideas and tips!
  • 4. Your Elected Officials The Minnesota Council of Nonprofits (2314 University Ave W, St. Paul) is located in House District 26A and Senate District 26. House District 26A is represented by Rep. Kory Senate District 26 is represented by Sen. Dick Day Kath (D), whose contact information is: (R), whose contact information is: 357 State Office Building, 100 Rev. Dr. Martin Luther 113 State Office Building, 100 Rev. Dr. Martin Luther King Jr. Blvd., Saint Paul 55155-1206 King Jr. Blvd., Saint Paul 55155-1206. Email: rep.kory.kath@house.mn Email: sen.dick.day@senate.mn Legislative Assistant: Kathy Anderson 651-296-3806 Home: Waseca 804 9th Avenue SE 56093 Committee assignments: (507) 382-8447 Agriculture and Rural Development Policy and Fi- nance Business: Same Education Reform Sterling - Krystel LLC Veterans Services Division Business: (507) 382-8447 Home: Owatonna * 2070 Sunlight Ave., 55060; 507- Born: 01/05/1953. 451-0601 Family: Married, Spouse Kathy, 2 Occupation: High school economics/political sci- children. ence teacher Occupation: Small business owner, marketing Education: B.A., political science and secondary edu- - motivation consultant. cation, Gustavus Adolphus College; M.S., educational Education: Brown Institute of Broadcasting. leadership; Southwest Minnesota State University Elected: special election 2010, re-elected 2010. Born: 7/28/77 Term: 2nd. Elected: 2008 Special Legislative Concerns: Business, job growth, Term: 2nd education. Family: Married, spouse Melissa, 2 children Committees: State Government Innovation and Veterans, chair. Note: if this is no longer your organization’s address, please contact MCN staff to locate your legislators (see final page for staff contact information).
  • 5. Setting Up Your Meeting The legislative session is framed by the adjournment date of Monday, May 23. Meeting early in the process is advised. Greater Minnesota legislators are often in St. Paul mid- week; Monday mornings, Fridays, and weekends may work best for them. Metro area legislators could be invited any day that works for your organization. Fridays may work well as the legislature typically does not meet that day. Also, your legislator will most likely be in district during the holiday recess between Tuesday, April 19 and Monday, April 25. Call your legislator’s staff with a few dates in mind to schedule the meeting, and follow up with an official invitation letter (see www.mncn.org/speak-up for a sample). If your meeting request is turned down due to scheduling issues or for other reasons, please call us (see final page for MCN staff contact information) and we can help you think about other approaches to getting time with your legislator. Before the meeting • Agree on who should attend. Choose between 4-6 people from leadership, board, staff, or program participants who are willing to be spokespersons at the meeting. • Collaborate with other nonprofits. Consider scheduling the meeting in tandem with other nonprofits in your community. MCN can help identify potential partners. • Learn more about your legislator. It’s important to know your legislator’s back- ground, legislative interests, committee assignments and any leadership positions they hold (see facing page). • Create meeting materials and agenda (see following page). During the meeting • Don’t be nervous: you are the expert on your organization and community! You have valuable information that your legislator needs in order to make informed decisions for Minnesota. • Can’t answer a question—get back to them. If you don’t know, don’t bluff—tell the legislator you will follow-up after the meeting. • Give the legislator a chance to tell you about himself/herself. Ask questions to un- derstand what motivates them and what they care about most. • Avoid complaining, overstating the case, or burning bridges! Rather than personal- izing differences of opinion, keep a focus on telling your story. After the meeting • Immediately send a handwritten thank you note. Be sure to let them know that your organization is always there as a resource to legislators on your issues. • Let MCN know how the meeting went and what happened! Report back to us at: www.mncn.org/speak-up
  • 6. Tips for Telling your Story It takes some planning to create a polished, com- pelling story. Come prepared and use notes to help you remember key facts and points. There are several elements to consider when crafting an ef- fective and personal story: • Begin with what you think will most gain their attention and support. • Explain what your organization does and who you serve. • Explain and, if possible, quantify the benefit of your work for the community. » For example, “The average cost to treat a youth in the Youth Intervention Program is $205 compared to $40,200 a year to hold a youth in a juvenile correctional facility.” • Be prepared to identify the sources of your op- erating budget including government funding at the federal, state and county levels. • Explain how state investments make a dif- ference in the lives of people and communi- ties. Similar to how you offer examples of the benefits of your work for private funders, make the connection to how public funds are critical to your work and in the lives of those you serve Adaobi Okolue, The Works or represent. • Make it personal. Whether you use your per- Sample agenda sonal story or a compelling example of some- • Welcome and introductions one your organization serves, pick an example • Summary of your organization that stands out in your mind and that you think » Mission, history and who you serve illustrates the impact of cuts or the need for adequate state funding. • Share your impact statement » What needs or problems in the community to you • Be ready with an ask. You’ve made your case. address? Now, what commitments will your representa- » How do you solve those problems? tive make to be a good partner in the shared » What resources are needed to do your work? work of strengthening your community? » What else in the community makes your work possible? • Government? Other nonprofits? Philanthropy? Local businesses? » How do state government decisions impact your orga- nization? • Site tour (if applicable) • Hear from your legislator: what are his or her priorities? How will they be allies in your shared work of strengthening your community?
  • 7. Need assistance? Online: Additional resources and information at http://www.mncn.org/speak-up Call us anytime: Susie Brown, Public Policy Director, 651-757-3060, sbrown@mncn.org Jeannie Fox, Deputy Public Policy Director, 651-757-3083, jeannie@mncn.org Jeff Narabrook, Public Policy Associate, 651-757-3062, jeff@mncn.org Join a webinar: Ready to “Speak Up?” Join us to learn how nonprofits can effectively reach their elected officials Elected officials depend on constituents to understand commu- nity needs and identify solutions. The ‘MN Speaks Up’ campaign assists nonprofits in communicating with elected officials about the value and nature of the services they provide. In this webinar, learn more about how to plan and execute an educational meet- ing with your elected official and get any questions answered you may have about strategy and preparation. March 11 12-1 PM March 25 12-1 PM April 8 12-1 PM April 22 12-1 PM RSVP to get login information online at http://www.mncn.org/speak-up Larson Communications Design photos and design: Jennifer Don’t forget to mail the enclosed postcard! Thank you for “Speaking Up.”
  • 8. Minnesota Civic Engagement and nonprofits Public Policy speak up! Nonprofit organizations play a central role in the demo- cratic process by providing a means for individuals to deliberate on public policies and decisions that affect 2314 University Ave W. them. To the extent possible, nonprofit organizations #20 St. Paul, MN 55114 should engage in public policy and advocacy activities as a means to fulfilling their missions and promoting community interests. Open communication and con- sultation between policy makers and nonprofit orga- nizations contribute to well-informed policies and the effective implementation of them.* Christian Novak, *Adapted from Minnesota Council of Nonprofits’ Northern Clay Center “Principles & Practices for Nonprofit Excellence” For more information on nonprofit advocacy and lobbying, please visit http://www.mncn.org/info_public.htm