Tips for Aspiring Media Entrepreneurs

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Tips for Aspiring Media Entrepreneurs, presented at Journalism Association of Community Colleges Fall Norcal Conference, 2014

Education

Tips for Aspiring Media Entrepreneurs
Rachele Kanigel
San Francisco State University
rkanigel@gmail.com
@JourProf

Where journalists get jobs today
Founded 2003

Where journalists get jobs today
Founded 2003
Founded 2006

Where journalists get jobs today
Founded 2003
Founded 2006
Founded 2013

Where journalists get jobs today
Founded 2003
Founded 2006
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Founded 2013

7 Traits of successful entrepreneurs
 Tenacity

7 Traits of successful entrepreneurs
 Tenacity
 Passion

7 Traits of successful entrepreneurs
 Tenacity
 Passion
 Tolerance for risk

7 Traits of successful entrepreneurs
 Tenacity
 Passion
 Tolerance for risk
 Vision

7 Traits of successful entrepreneurs
 Tenacity
 Passion
 Tolerance for risk
 Vision
 Self-belief

7 Traits of successful entrepreneurs
 Tenacity
 Passion
 Tolerance for risk
 Vision
 Self-belief
 Flexibility

7 Traits of successful entrepreneurs
 Tenacity
 Passion
 Tolerance for risk
 Vision
 Self-belief
 Flexibility
 Ability to break rules

The drunken walk of the entrepreneur
 Ideate

The drunken walk of the entrepreneur
 Ideate
 Plan

The drunken walk of the entrepreneur
 Ideate
 Plan
 Experiment

The drunken walk of the entrepreneur
 Ideate
 Plan
 Experiment
 Fail fast

The drunken walk of the entrepreneur
 Ideate
 Plan
 Experiment
 Fail fast
 Pivot

The drunken walk of the entrepreneur
 Ideate
 Plan
 Experiment
 Fail fast
 Pivot
 Pitch

The drunken walk of the entrepreneur
 Ideate
 Plan
 Experiment
 Fail fast
 Pivot
 Pitch
 Network

The scenario
An investor offers you $5 million to
come up with a new media
business. It must be:
 Innovative
 Geared toward millennials
 Engaging to readers
 Profitable within 5 years

Pitch
 30 to 60 seconds
 Clear, concise
 Confident
 Persuasive

Opportunities
ohio.edu/scrippscollege
/innovationchallenge/

Opportunities
unityjournalists.org/
newu/

Contact
Rachele Kanigel
Associate professor of journalism
San Francisco State University
@JourProf
rkanigel@gmail.com

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Tips for Aspiring Media Entrepreneurs

1. Tips for Aspiring Media Entrepreneurs Rachele Kanigel San Francisco State University rkanigel@gmail.com @JourProf

2. Where journalists used to get jobs

3. Where journalists get jobs today Founded 2003

4. Where journalists get jobs today Founded 2003 Founded 2006

5. Where journalists get jobs today Founded 2003 Founded 2006 Founded 2013

6. Where journalists get jobs today Founded 2003 Founded 2006 Founded 2013 Founded 2013

7. Freelance

8. Or… …they start their own companies!

10.

11.

12. 7 Traits of successful entrepreneurs  Tenacity

13. 7 Traits of successful entrepreneurs  Tenacity  Passion

14. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk

15. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision

16. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief

17. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief  Flexibility

18. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief  Flexibility  Ability to break rules

19. The drunken walk of the entrepreneur  Ideate

20. The drunken walk of the entrepreneur  Ideate  Plan

21. The drunken walk of the entrepreneur  Ideate  Plan  Experiment

22. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast

23. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot

24. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot  Pitch

25. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot  Pitch  Network

26. The scenario An investor offers you $5 million to come up with a new media business. It must be:  Innovative  Geared toward millennials  Engaging to readers  Profitable within 5 years

27. Pitch  30 to 60 seconds  Clear, concise  Confident  Persuasive

28. Opportunities Newschallenge.org

29. Opportunities ohio.edu/scrippscollege /innovationchallenge/

30. Opportunities Matter.vc

31. Opportunities unityjournalists.org/ newu/

32. Opportunities ycombinator.com/

33. Questions?

34. Contact Rachele Kanigel Associate professor of journalism San Francisco State University @JourProf rkanigel@gmail.com