Presented at the Digital Marketing Strategies Conference in Napa Valley, May 23, 2016. Want your dealership to dominate local search results? Stop targeting a #1 ranking - everyone sees different search results now... you need to target local visibility instead. Learn how Local SEO differs from traditional SEO and why it's important to your dealership. Learn exactly how to optimize your website for Local SEO, including creating awesome content, great blogs, building relevant local links, cleaning up and building citations, and working on reputation management. Learn how to boost local visibility with Facebook ads and beacon marketing, so your dealership is taking advantage of every possible medium and method for local domination.