The document lists various major newspapers in the US and the types of digital advertising used on their websites. It provides the newspaper name, URL, and examples of types of ads like banner ads, page takeovers, interstitials, and top banners on their sites. Some of the ads link to other news sites while others link to commercial sites for movies, travel, banking and more. The document surveys digital advertising strategies for over a dozen major papers.

1. Ejecicio sobre publicidad en la web
09-Mar-2011
Norman Giraldo
Andres Fernandez
Medio URL TIPO DE PUIBLICIDAD Página
Banner Ads http://dealbook.nytimes.com
Roba Pagina http://nytwineclub.com
The New York Times http://www.nytimes.com http://www.grievingasoulmate.com
Interstitials http://www.nytstore.com/IHT
http://www.nytimes.com
Banner Ads http://blog.nwjobs.com
http://www.networkadvertising.org
Roba Pagina
http://www.winamp.com
http://www.homesavvi.com
The Seattle Times http://seattletimes.nwsource.com http://www.frys.com/
Interstitials
http://www.mapquest.com
http://www.networkadvertising.org
Super Banner http://dealdigger.seattletimes.com
Banner de remate http://www.hoteles.com/ofertas/
Top Banner http://content.usatoday.com
Banner de remate http://daol.aol.com/software
USA Today http://www.usatoday.com
Roba Pagina/p.propia http://www.usatoday.com/ipad/
Interstitials http://www.thefightermovie.com/
Roba pagina http://www.washingtonpost.com/wp-srv/front.html
The Washington Post http://www.washingtonpost.com Top Banner http://www.starbucks.com/blog/tribute-days
Patrocinadores http://eltiempolatino.com/
Top Banner/P.Propia https://w1.buysub.com/pubs
The Christian Science Monitor http://www.csmonitor.com/
Roba pagina http://piperlime.gap.com
Rascacielos http://content.schwab.com/flash/
Investors.com http://www.investors.com Interstitials http://www.investors.com/MediaCenter/
Botones http://www.optionsxpress.com/promos
Roba Pagina http://hamptoninn.hilton.com/en
SportingNews http://aol.sportingnews.com Interstitials http://voucher.cialis.com/index.cfm
Banner de remate http://hamptoninn.hilton.com/en
Top Banner http://www.citizensbank.com
The Boston Globe http://www.boston.com/bostonglobe/ Roba Pagina http://www.nesn.com/boston-red-sox/?globe
Rascacielos http://www.mypyramid.gov
Top Banner http://channelguidemag.zap2it.com
http://beta.wefeedback.org
Chicago Tribune http://www.chicagotribune.com/ Roba Pagina
http://galaxiehomeremodeling.com/
Interstitials http://www.phoenix.edu
Top Banner http://channelguidemag.zap2it.com
Battle LA - the movie
Los Angeles Times http://www.latimes.com/ Roba Pagina
http://www.usc.edu
Interstitials Amazon
Super Banner http://disney.go.com/disneyonice/
Top Banner http://www.brandsmartusa.com
The Miami Herald http://www.miamiherald.com/
Roba Pagina http://www.celebritycruises.com
Interstitials StateFarm
Top Banner Shortcuts.com
Arthritis foundation
Roba Pagina
Daily News http://www.nydailynews.com Publicidad propia: Fantasy Beseball
Interstitials Publicidad propia (Dailynews Ipad app)
Banner de remate Shortcuts.com
shortcuts.com
New York Post http://www.nypost.com/ Roba Pagina
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