9. By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this consumers have begun to associate his traits (recklessness, superfluity, adverterousness, ect.) to the Virgin brand. http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F3F000005DC-652_468x397.jpg