Press information on Caroline in the City, a travel blog about "escaping the real world for a life of travel."

1. Caroline in the City
Escaping the “real world” to travel

2. Meet Caroline
Escaping the “real world” to travel
My story isn’t unlike that of thousands of
other college graduates. I found
myself working part time and hating
life full time. What started as a
summer volunteering in Thailand and
sailing in Croatia turned into a yearlong working holiday in Australia.
I thought, “Why would I work a job I
hate when I can skip the “real world”
to travel?” Since then I’ve been
working odd jobs to support my travel
habit.
My adventures have had me paragliding
the Austrian Alps, bungy jumping in
Australia, in a helicopter over Kauai,
teaching English in rural Thailand,
prost-ing at Oktoberfest and
everything in between.

3. Popular Topics
Travel Niches
• Solo travel, student
travel, female travel
Lifestyle Changes
• Gap years, working
holidays, career breaks
Budget travel and
backpacking
• Hostels, books and gear
reviews
• Money saving tips
Personal Essays
• Emotional side of travel
and post-graduate life
• Facing fears
Top Destinations
– Australia
– Croatia
– The Southern USA
– Western Europe

4. Audience
Caroline in the City receives
over 5,000 views per month
300,000 Alexa ranking
3 Google PageRank
Referred by StumbleUpon, Facebook 700+ Facebook fans
and search engines
2,000+ Twitter followers
25 Google+ followers
Primarily females aged 25-34
450+ StumbleUpon
without children who are college
connections
educated
185 FourSquare friends
Countries Represented
300+ Pinterest followers
50 Tumblr followers
United States
61 Klout score with +K in
United Kingdom
travel and tourism
300+ Instagram followers
Australia
1,000+ Vimeo views
and many more
*information current as of 3-14-13

5. Most “viral”
post– Making
College a
Priority,
16,000 views
to date
33,312
Twitter
accounts
reached (via
TweetReach)

6. Inspiring Travelers
• “I was on StumbleUpon just now and came across your 24 Things to Do
Before Turning 24 and it was a very clear sign to me...I am a senior at
CofC graduating in a couple of weeks and am planning to go to Australia
in September on a working holiday visa.”-Kaitlyn, USA
• “Just wanted to say good job on the travel blog/site and that I enjoyed
reading about your love of travel and trips abroad. I'm also a fellow
Georgian (live in Gainesville and went to UGA) and am planning a trip to
Australia or NZ on a working holiday visa. I'm just trying to build up the
nerve to commit and get it done since now I don't have much holding
me back from doing it!”- Trey, USA
• I stumbled across your blog in a search for “20 something woman
traveling alone”. My story is that I just finished getting a Masters degree
from the University of South Carolina and luckily I have a job waiting for
me in Charlotte…starting in October. Between now and then I will be
studying for and taking the CPA exam, but by September I will be
finished with that and I have nothing else on my agenda until the big girl
job begins. After having so many people say “Enjoy this time, you’ll
never get it back”, I decided that I should spend some of that time
traveling.”– Katie, USA

7. Companies I’ve Worked With

8. Why Work with Me?
• Commitment to Content: I am a social media freak, constantly on Twitter,
Pinterest, Foursquare and Instagram, much to the dismay of my friends and
family.
• Turning Experiences into Stories: I enjoy taking an experience and creating
a unique post from it. Getting out of my comfort zone brings out the best blog
posts and is an underlying theme for my blog. For example, I went on an
Outback tour in Australia, which involved camping in the dirt and hiking
Kings Canyon. It shook my city girl personality to the core, but in a good way. I
can also take something away that other bloggers might not.
• Experience with the Industry: I’ve been blogging for nearly four years and
am constantly learning new things and meeting new people. I have worked
with many different companies, including tour operators, hostels and travel
gear companies. I do my best to promote these brands as much as possible
and provide each one with a case study after their post or tweets have been
live for a few weeks.
• Writing for the 18-35 Demographic: The twenty-something postgrad
readers of my blog are my bread and butter, as I am one of these postgrads. I
write what I would want to read.

9. What People Are Saying
• “I've visited Caroline's site a number of times and find that she always
has honest travel information and really interesting things to share
with her readers.”– Nicole Blaess Smith, Editor of Bitten By the
Travel Bug
• “We were lucky enough to host Caroline at our PLUS Berlin property
in October 2012. Caroline was very professional in all correspondence
before, during and after her stay. Caroline's review of PLUS Berlin
was very honest, prompt and insightful. We couldn't have asked for
more.”– Jordi Sinclair, Head of PR and Marketing of PLUS Hostels

10. What I Can Offer You
•
•
•
•
•
•
•
Customized blog posts and Twitter hashtags
Mentions in my monthly newsletter
Sidebar links and sponsored links
Sponsored posts
Product reviews and giveaways
Press trips
Promotion through Facebook, Twitter,
Instagram, StumbleUpon and FourSquare

11. Case Studies
• ExOfficio: Dedicated Pinterest
board,continual blog series on
their products as an Adventure
Ambassador.
• Groovy Grape: Creation of 2
blog posts and custom video.
• Hostelworld: Customized
#hwcitc hashtag to promote
partnership. Over 250 page
views for relevant posts.
• PLUS Hostels and Wombats
Hostels: Promotion on
Instagram and Pinterest in
addition to blog post.

12. Freelance Outlets
As a freelance writer and blogger, there’s always
a chance that your destination could be
featured on one of the many freelance outlets
I write for. I’m the Content Manager for
Her Packing List, a female travel gear website.
My work is also featured on the Charleston
City Paper, Matador Network, Travel Mindset
and AFAR, where I am an AFAR
Ambassador.

13. Contact
Caroline Eubanks
About.me/carolineeubanks
Carolineinthecityblog.com
Mobile: +1 404 936 0319
Caroline@carolineinthecityblog.com
Caroline.Eubanks
Caroline in the City Blog
@cairinthecity
Caroline Eubanks
cairinthecity
cairinthecity
cairinthecity