The document discusses a paradigm shift in label printing using Epson's PrecisionCore print technology. It provides several benefits over traditional label printing methods: - It offers high speeds up to 11.8 inches per second, high resolution of 600 x 1200 dpi, and uses an intelligent printhead. - The technology ensures high quality printing through variable dot size and Epson DURABrite ink which provides excellent durability, scratch resistance, and fade resistance. - The printer is designed for industrial use and reliability with features like an enclosed design, non-consumable printhead, and ability to print 20 million inches before major service being required.