2. Derby Facts
240,000 population
Low density both residential and
commercial
Varied demographic
Cycling levels under national average
Home to Rolls Royce, Bombardier and
has an extensive cycle network
Derby, an obvious choice for bikeshare ?
The old and the new.
Velodrome built 2015
Great Northern Railway
warehouse, 1878
3. Marketing and Positioning
We wanted to create a brand that
encapsulated the difference of
ebikes over pedal bikes, but also
recognising (and celebrating) the
industrial past of Derby. Hence the
slightly gritty elements, assisted by Uni
students in the design process.
4.
5. Flexible but secure
ebike docks can be found in 30
locations across the City.
A hybrid network, not “Dockless”
but “Stationless”
Provides a clear network but
allows customer flexibility. Bikes
can be locked securely outside
of hubs for a fee.
10. Since scheme start 28th June
3,500 users
47,000 miles
3 rents per day per bike
3.6 miles average trip
Longest trip 34 miles
Trip trails for August only
Approx 3 miles
11. Popularity – relative not absolute
Flexible
network -
ebike
Flexible
network -
pedal
bike
Traditional docking station only pedal bikes
Limited off hub parking
