The document provides information about Ethiopia's coffee industry, including:
1) Coffee is Ethiopia's main export and sustains 15 million people, though productivity and quality are challenges.
2) Coffee is traded through primary centers and the Ethiopian Commodity Exchange, then exported internationally, mainly to Germany, USA, Saudi Arabia, Belgium, and Italy.
3) Opportunities exist to increase production through technology while ensuring consistent quality, traceability, and international promotion of Ethiopian coffee brands.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
The document provides information about Ethiopia's coffee industry, including:
1) Coffee is Ethiopia's main export and sustains 15 million people, though productivity and quality are challenges.
2) Coffee is traded through primary centers and the Ethiopian Commodity Exchange, then exported internationally, mainly to Germany, USA, Saudi Arabia, Belgium, and Italy.
3) Opportunities exist to increase production through technology while ensuring consistent quality, traceability, and international promotion of Ethiopian coffee brands.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
tigrai-rock-hewn-churches-tourism-map.pdf
1. Maryam Papaseiti Mikael
Mitswa'e
Adigrat Catholic Cathedral
Kanchabet
Zarema
Giorgis
Atse Yohannes
Palace
Martyrs' Memorial
Monument
South Eastern Tigrai
Gulisha Kidist
Maryam
Degum Selassie
Mikael Milhai
Zengi
Medhani Alem
Adi Kesho
Adi Nebri Ed
Beati Gaewa
Rock Painting
Mekelle
Mearay
Gijet
Aksum
Sheraro
Abiyi Adi
Adwa
Humera Adi Girat
Adi Gudom
Samre
Korem
Wukro
Maychew
Rama
Adi Daero
Baeker
Hawzen
Alamata
Endaba
Guna
Mekoni
Dansha
Adebay
Inticho
Fatsi
Shire Enda
Silassie
Nebelat
Maykinatil
Feyel Wuha
Hagere Selam
Adi Remets
Mezega
Fireweyini
May Cadera
Idagarbi
Chercher
Zalambesa
Feres May
Adi Hageray
Edega
Hamus
Dibdibo
Semema
Adi Sheho
Hiwane
Chila Bizet
Ketema Nigus
Meswaet
Hayki
Meshal
Zana
Selekileka
Dawuhan
Waja Temuga
Gerihu
Sernay
Wukro
Marya
Melfa
Melazo
Hawelti
Waldiba
Monastery
Dedebit
Dungur
Palace
Workamba
Fremonna
Mariam
Abena'a
Abiy Addi
Gira Huga
Adi Bezut
Monastery
Enda Freyo
Ziban Dibo
Mikael Ara
Berik Awdi
Debre Abay
Monastery
Debre Damo
Monastery
Enda
Amanuel
Adi
Gelamo
Tsaba
Aiyna
Nequal Emni
Maryam Dibo
Gunda
Gundo Monastery
Ura Cherkos
Mikael
Imba
Imba Aradom
Adi Tsehafi
Axum
Abune
Aftse
Yeha
Temple
Mezaw/Gazen/
Maryam Taqot
Maryam Sewne
Ki'at Maryam
Maryam
Bahra
Gijet Mosque
Maryam
Nazre
Abune Yemata
Debre Benkol
Monastery
Mahbre Degue
Wukro
Maryam
Maryam
Tamba
Abba Yohanni
Cherkos
Agobo
Petros Paulos
Cherkos
Agulae
Palace
Yohannes Kema
Eyesus Hintsa
Lake
Hashenge
Temezo Mariam
Daniel and Maryam
Korkor
Maryam Koraro
Gebriel
Kenef
Maryam
Alitena
Mikael Hangoda
Maryam
Bizuhan
Abraha
Atsbaha
Awo Tekle
Haimanot
Enda Abba
Guba
Giorgis
Koraro
Maryam
Berakit
Weibla
Maryam
Gebriel Wuqien
Adwa Mountains
Mikael
Kerseber
Afa'anti
Mariam
Maryam
Dingilat
Kokolo
Yohannes
Holla Waterfall
Kebtsia
Giorgis
Giorgis Maikado
Ginfal Selassie
Monastery
Enda Aba Gerima
Monastery
Eyesus
Welegesa
Maryam Te'amina
Maryam Hibi'ito
Gebriel Tslalmeo
Gundfru
Selassie
Maryam Menebeyti
Quiha
Cheleanqua Falls
Yohannes
Maequdi
Mereta Abye Egzi
Giorgis Rubakisa
Monastery
Enda Abba
Tsahma Monastery
Mugulat Mountains
Selassie
Chelekot
Enda Giorgis
Katun kidus
Mikael
Kefria Enda Meskel
Mai Derhu
/Hintalo/
Tekle Haimanot
Maichew
Enda Gabir Echmare
Maryam Debre
Kerbe
Merero Kidus
Mikael
Bete Eyesus
Guahgot
Girakahisu
Mountain
Imba Alaje
Mountain
Engifa Kidus
Mikael
Ya'id Kidane
Mihret
Adi Hano
Mulu Ancient
Palace
Emba Fikada Rock Art
Mikael
Debre Selam
Abune Aregawi /Zeji/
Monastery
Debreberhan
Selassie
Kaka Arbaetu Ensissa
Aiga
Mikael Bet Mekae
Mifsas Bahri
Hashenge
Abune Gebre
Mikael Koraro
Golo Ab'ur
/Mai Liham
Abune Likanos/
Libanos
Akbetsa
Teklehaimanot
Tensehe
Kidane Mihret
Sheraro Amphi
Theatre
Gola'a Italian
Cemetry
Hijira Warabaye
Mahbere Bekuru
/Arara/
Anza Mariam
Hawzen Tekle
Haimanot
Shimelba Birds
Viewing
Arbatu Ensesa Adi Chiwa
Tigre Mender
Hot Spring
Awo Abagabir
Hot Spring
Gobo Gohalit
Adi Gidad
Kelkel Bahri
/Mai Liham
Mekabir
Gaewa
Abune Aregawi
Hot Spring
Bedena Leko
Bird Viewing
Emba Madre
Mai Lomin
Park
Cherkos
Higumburda
Forest
Geza Meker
Kunama Village
Major General
Hayelom's Statue
Mekan Battle
Field-Maichew
Serako
Menewe Alula's Birth Place
Hilisha Mikael
(Cave Church)
Kafta -Sheraro
National park
Sewne
Sobeya
Adigindae
Adi Huney
/Kerseber/
Mai Mesanu
/Adigrat/
Debretserabi Abune
Ewostatewos Monastery
Alamata-Bala
Forest
Alula Abanega
Intnational
Fikada Maryam
Adigindae
Eyesus
Kumir Emni
/Mai Adrasha
Dese'a Forest
Viewing point Two
Dese'a Forest
Viewing point One
Warabaye
Sanctuary
Yohannes Gazien
Rock Art
Wersege Italian
Cemetry and
Monument
Tekle Haimanot
Tamba/Guya/
Mikael
Abiyi
Adi
Mikael Barka
Mewaferi EPRDF
Menewe Maryam
Monastery
Maryam
Wukro -Dera
Maryam Tsion
Welwalo
Maryam
Kadih
Lekamba St. Giorgis Monastery
Hareykuwa Abune
Gebrenazrawi
Habes
Geralta
Mountains
Feleg Daero Dejach
Abraha Palace
Dese'a Forest
/Northern Tip/
Chik
Silassie
Ahmed Al
Nejashi
Adi Kumbro/Mai Adrasha
Abune
Zerabruk Welwalo
Qafta Humera
Welqayet
Tsegede
Tselemt
Tahitay Adiyabo
Ofla
Enderta
Erob
Asegede Tsimbila
Werileke
Ahiferom
Raya Azebo
Laelay Adiabo
Adwa
Hintalo Wajirat
Seharti Samre
Hawzen
Mereb Leke
Kola Temben
Tanqua Abergele
Naeder Adet
Alamata
Klite Awlalo
Ambalage
Degua Temben
Medebay Zana
Enda Mekoni
Gulo Mekeda
Tahitay Qoraro
Ganta Afeshum
Tahitay Maychew
Laelay Maychew
Saesi Tsadamba
Atsbi Wonberta
Western Tigrai
Souther Tigrai
Central Tigrai
North Western Tigrai
Eastern Tigrai
Eritrea
Sudan
Amhara Region
Afar Region
DISCLAIMER:
ANY BOUNDARY IN THIS MAP IS NOT AUTHORITATIVE.
1:400,000
Scale
Adindan UTM Zone 37N
Projection: Transverse Mercator
Datum: Adindan
Ethiopian Mapping Agency
2013
W
Legend
River
Other Road
Allweather Road
Asphalt Road
Dryweather Road
Heritage
^
^
Rock Hewn Church
î
Archaeological Site
l
Built Church
A
®
q Airport
Nature
¶
Mosque
Regional Boundary
Dam
Reverine Tree
Woodland
Crop Land
Zonal Boundary of Tigrai
Closed Shrubland
Town
Enderta Wereda Name
Open Shrubland
Lake
Tourist Map of Tigrai Region
Debre Abune Abraham
Tsion Michael Menda´a
Mikael
Mindae
Tigrai’s Open Air Museum: Wukro-Gheralta Region
& the Rock-Hewn Churches
Tigrai is Ethiopia’s northern most state, bordering on Eritrea to the
north and Sudan to the west. Tigrai is known as “the cradle of
Ethiopian civilization” and the country’s “architectural workshop” with
a rich cultural and religious heritage dating back to the time of King
Solomon and the Queen of Sheba, and to at least the first millennium
BC. A visit to Ethiopia is not complete without stopping in Tigrai to
explore the rock-hewn churches, ancient monasteries, underground
palaces, imperial tombs, countless stone inscriptions, and unique
pre-Christian obelisks. The region’s 120+ rock-hewn churches, most
concentrated in the Wukro-Gheralta corridor, constitute the core of
Tigrai’s open air museum.
Arriving visitors are awe-struck by the stratified mountains and sharp
peaks of the Gheralta Mountains - which literally means “up and
down” - that rise from the sandy, rolling semi-desert of the Hawzien
plain. The orange hues of the rock, brightly colored flowers, and
exotic trees seem to be plucked from a child’s fairytale. En route to
visit the churches, you step out of the 4x4 vehicle to take in the
spectacular panorama of rock formations, neatly tended farms, and
village bungalows. Your guide dispatches a young messenger boy
who runs ahead to locate the priest and bring news of your arrival.
And this is all before you see the rock hewn churches themselves.
Most of the rock-hewn masterpieces are “semi-monolithic”, either
carved out of existing caves or out of the cliffs and still attached to
their host rock. Their entrances are hidden in the mountains in order
to protect, oral history says, Christian worshippers from Muslim
raiders. Until the mid-20th
century, these Ethiopian Orthodox
churches were largely unknown outside Tigrai.
Still today, little is known of their actual origins. Ethiopian tradition
maintains the rock-hewn churches were created in the 4th century by
two brother kings, Abreha and Atsbeha, at the time the powerful
Aksumite empire accepted Christianity. Oral history holds that the
churches were built in a very short span of time, with the angels
taking over construction at night. Scholars, however, believe the
churches date from between the 9th
and 15th
century, many most likely
from the 12th
century. The churches in the Wukro-Gherlta corridor are
thought to be older than the more famous counterparts near Lalibela.
These fully-functioning churches house detailed carvings and stone
work, elaborate paintings depicting Biblical and Ethiopian Orthodox
stories, and still-used artifacts, all offering a remarkable story – one
steeped in centuries of tradition and faith.
Most churches consist of three rooms: an ante chamber or chanting
room, a sanctuary, and a “Holy of Holies,” the last of which only the
high priest may enter. The Holy of Holies keeps a copy of the famed
Biblical Ark of the Covenant; Ethiopian tradition says the real artifact
rests in a church in Aksum. It is believed that Menelik I, the first
Emperor of Ethiopia and the supposed son of King Solomon and the
Queen of Sheba, brought the original Ark of the Covenant from
Jerusalem to Ethiopia as a gift from Solomon in the 10th
century B.C.
Despite the fact that every rock-hewn church deserves a visit, this
map presents a route of 11 rock-hewn churches and 3 nearby cultural
sites in the Wukro-Gheralta corridor that are must-sees during your
visit to Tigrai.
Accommodation
The best point of departure for undertaking the Wukro-Gheralta rock
hewn church route is in the town of Hawzien. Hawzien is within a
half-hour drive of most churches on the route, and accommodations,
restaurants, and services are available. On the outskirts of Hawzien,
Gheralta Lodge (www.gheraltalodgetigrai.com) offers a small and
comfortable family-style resort of international tourist standards. The
lodge also works with the local Gheralta guide association to provide
trainings and coordinate visits. Korkor Lodge and Resort
(www.korkorlodge.com), near Megab Village, is newly established
and offers similar standards. Saba Kuriftu Lodge and Resort has
various accommodations under construction, which are scheduled to
be opened in Wukro, Megab village, and near Mariam Korkor
rock-hewn church, in 2016. For budget travelers, a number of
accommodation options and camp sites are available along the route
in Wukro, Degum village, Megab village, and Hawzien.
In addition, if you would like to extend your time in Tigrai to see other
churches and want the chance to stay with local communities, seven
community-based guest houses are located north of the Gheralta
region and are integrated into trekking programs of Tesfa Community
Treks (community-tourism-ethiopia.org/tigray/). Stays at these guest
houses can be easily combined with your stay in the Gheralta region.
For information about accommodation, contact the Tigrai Culture &
Tourism Bureau at (www.tigraitourism.com/+251-344401031).
Getting to the Gheralta Region
There are many ways to reach Wukro or Hawzien to start your
rock-hewn church adventure. From Addis Ababa, it is recommended
to take a regional Ethiopian Airlines flight to Mekelle (1.5 hours). From
Mekelle, you may then take a public minibus to Wukro (1 hour) or
Hawzien, via Freweini (2.5 hours). Alternatively, a car and driver can
be hired through travel agencies. If you are coming from Aksum,
buses to Mekelle can drop you in Wukro, or you may rent a car and
driver (and guide, if you so desire) from a travel agency. If you are
staying at Gherlata Lodge in Hawzien or Korkor Lodge near Megab
Village, the lodge will help to coordinate your travel.
Hiring a Guide or Tour Operator
Visiting the rock-hewn churches and surrounding attractions is best
experienced with a guide who speaks the local language (Tigrinya)
and is knowledgeable about the geographical terrain, local customs
and communities, and the churches’ artistic and historical attributes.
Many churches are off the beaten path and extremely difficult to find
without a local guide. In addition, the priests – who literally hold the
keys the churches – are also farmers and only at the churches when
services are held. Therefore, it is typically necessary to dispatch a
messenger to find the priest.
It is highly recommended that travelers hire guides from one of the
English-speaking guide associations located in the towns of Megab
and Wukro in the heart of the Wukro-Gheralta rock-hewn church
cluster. Guides may be reserved by contacting the Gheralta Guide
Association (+251- 914- 263799). Though the guide associations do
not have rental cars, they are able help you find a car and driver.
Entry Fees & Tipping
Each church is independently overseen by a priest and deacons of the
Ethiopian Orthodox church, and only the high priest is able to open the
church to visitors. Within the Orthodox Church, priests marry and have
families, and most hold dual roles as farmers. When visitors arrive at the
trailhead or nearby village, it is common to ask a village youth to run
ahead to find the priest and request that he go to the church to open up
it for the visitors. The priests rely on funds generated from tourism to
help provide for their families; therefore, a modest entry fee is required
for each tourist at each rock hewn church. If a priest has gone out of his
way to open up for you, it is polite to leave a tip. Also allow room in your
budget to tip messengers who notify the priests of your approach,
scouts who help you with challenging hikes, and drivers. Bring lots of
small bills, as the priests and locals will not have change.
Creating Your Experience
The churches highlighted on the reverse side of this map were chosen
to create a well-rounded, coordinated, itinerary within a geographically
focused area. Each rock-hewn church selected is distinctive and offers
a slightly differentiated experience. The descriptions of each church
include symbols that convey its most unique qualities to help you craft
your itinerary, based on your interests and physical capabilities. Please
note that visiting a number of these churches requires challenging hikes
and occasional rock climbing. These treks should only be undertaken by
those in good physical condition and with proper hiking equipment.
There are also a number of tour operators running tours to the
Gheralta region, including:
No. Tour Operators and Agents City/town Contact Information
Tele(fixed line) Mobile
1 Akumite Tour and Travel Aksum +251347752343 +251911537561
Haile-ahc@yahoo.com
2 Hawelti Tour Aksum +251347752265 +251347751979
+251911781821
nationalyh@yahoo.com
3 Ezgineamn Tour Aksum +251347752240 +251911025634
g.luel@yahoo.com
4 Bazen Travel Aksum +251347753210 +251347753354
+251911553406
remhot@tecom.net.et
3 Covenant Travel and Tour Aksum +251911185279
www.covenantEthiopiaTours.com
4 Abune Yemata Tour and Travel Aksum +251348750219
abuneyemata@gmail.com
5 Enda Emba Travel Adwa +251914742735
www.endaembatours.com
6 Ethio Tour and Travel (ETT) Mekelle +251914027893
Abyha93@yahoo.com
7 Naizgi Ethiopia Tour Mekelle +251914709022
info@Naizgiethiopatours.com
8 Denakil Tour Operator and Travel Mekelle +251344407414 +251914702648
danakic@ehto.ne.et
9 Agobo Ethiopia Mekelle +25134840087 +251914300536
+251914129361
Hawkethioppia@yahoo.com
10 Gheralta tour and travel Mekelle +251914709552
wel.asg2010@yahoo.ccom
www.Gheralatatourandtravel.com
11 Yoel Travel and Tour Agent Mekelle +251911214691
yoeltravel@yahoo.com
www.yoeltravel.com
12 Mulualem and Birhan Guiding Adigrat +251914761306
and Travel Agennt S.C. tesfatigray@gmail.com
Suggested Length of Stay
This route of 11 churches and 3 cultural sites within the Wukro-Gheralta
region, as described, can be completed in its entirety in roughly six to
eight days, though at a more leisurely pace it may take up to 10 days.
Visiting two churches in one day is the recommended maximum. It is
possible to visit up to three in one day if this includes one or more of the
easily accessible churches or cultural sites, as noted in the descriptions.
For those who only wish to visit churches with very specific attributes, a
shorter itinerary may be crafted.
Responsible Tourism at the Tigrai Rock-Hewn Churches
Approximately 43 percent of the population in Ethiopia is Ethiopian
Orthodox Christian, and the rock-hewn churches in Tigrai remain highly
active as a place of worship for villagers. Ethiopians are a warm and
welcoming people and will likely make you feel very much at home.
Here are some tips for ensuring a pleasant, stress-free, and respectful
visit:
• Shoes should always be removed before entering a church, but keep
backpacks and other items with you.
• Women should keep their shoulders covered by wearing a shawl or
long-sleeved shirt when entering a church. This is the tradition, so as
not to distract men from worship. Beautiful, locally made shawls can be
purchased in all towns and markets, if you would like to take home a
souvenir! Women should also check with the tour guide to know if there
is a separate physical entrance for women into the church.
• Avoid the urge to touch carved walls, paintings, and artifacts, as this
contributes to deterioration. Many of the churches are made from
sandstone, which wears away easily, and damage to many of their
precious artifacts is, sadly, apparent.
• Flash photography is not permitted inside the churches because it
causes deterioration of the paintings over time. Always ask the priest
or others facilitating your experience if it’s OK before taking a photo.
• If visiting during a mass, follow the instructions of your guide and be
respectful of local traditions. You will likely be offered prayer sticks,
which are a sort of crutch for you to lean on during in the mass.
• Learn a few words in Tigrinya, in order to express your greetings and
gratitude.
• Provide church entry fees with grace and offer tips when the priest
and/or locals have gone out of their way to help you.
• If you are invited by the nearby villagers or the congregation to join them
for a meal after visiting a church, accept at least a small amount to be
polite. At meals, utensils are not used. Always eat with only your right
hand, as the left hand is considered unclean. Within Ethiopian culture,
it is not uncommon for a host to handfeed a guests a bite or two
throughout the meal, so accept this offer to be polite if you can. Always
carry bottled water for yourself. If homemade beer is offered but you feel
more comfortable drinking bottled water, simply do not accept a cup or
pass your cup to the guide. They will be more than happy to drink up
without you!
• Smoking is not allowed within the grounds of any church.
• The land surrounding the rock hewn churches is pristine, and
appreciating it on your way to the church sites is nearly as breathtaking
as visiting the churches themselves. In order to maintain this incredible
experience for others and to respect the surrounding communities,
follow the “leave no trace” policy. Take all trash back to where it can be
disposed of properly, and do not take anything from the natural or built
environments.
• Be courteous, patient, and calm at all times, remembering that you are
participating in a completely un-manufactured experience – the most
authentic and rewarding of travel experiences! Please be understanding
if there are times when you must wait for the priest to meet you at the
church. The wait will be worth your while, especially with the ample
incredible views to enjoy while you wait.
Additional Travel Tips:
• Review your itinerary and major site visits with your guide before
beginning the route to ensure you are prepared for each day’s activities.
• If you plan to visit churches that require hiking, bring appropriate shoes
such as hiking boots or sturdy tennis shoes.
• While mosquitos and other pests are rarely a problem in the Gheralta
region, make sure your vaccinations are up to date. Carry bug spray
and sunscreen with you at all times.
• Do not drink tap water. Bottled water is widely available for purchase in
all towns and villages and is very affordable.
• While days are generally very warm, mornings and evenings can be
chilly. Bring layers!
• For hikes, carry a small day-pack with you, with a supply of bottled water
and some snacks.
• Bring all medications and vitamins you may need with you to the
Gheralta region, as it is not likely you will be able to find equivalents
in the area. Carry a small first-aid kit in your day-pack.
• Electricity is 220V, and you will need 2 prong adapters.
• Credit cards are rarely accepted. Plan to exchange foreign cash for
Ethiopian birr prior to going to Gheralta. Only purchase as much birr as
you believe you will use. Exchange centers, even at the airport in Addis
Ababa, rarely exchange birr for international currency.
• Use common travel sense – avoid large crowds and extremely isolated
areas while by yourself. Do not carry more money on you than you will
need in a day.
• Be aware the Wukro-Gherlata region is developing, and not all restroom
and accommodation options are up to international tourism standards.
Do your research on accommodations that will meet your required level
of comfort. There are no services at the rock-hewn churches, so plan
accordingly for meals, restroom breaks, and periods of rest.
• The months of June - September are the height of the rainy season.
For the best rock-hewn church experience, avoid visiting during
this time.
The Ethiopian Calendar & Events
Visiting Ethiopia is like stepping back in time – literally! Passage of
time is based on the old Coptic calendar, instead of the Gregorian
calendar. This means the Ethiopian calendar is 7.5 years behind
what international travelers to Ethiopia are used to. The months
are also measured slightly differently, with 12 months having
exactly 30 days, and the left over 5 or 6 days are tacked on at the
end for a short 13th
month. (A leap day is added every 4 years.)
Time is also expressed differently. Sunrise is expressed as 12
o’clock in the morning and sunset is expressed as 12 o’clock in the
evening. It is important when coordinating schedules to confirm
the appointed dates and times are expressed according to
international norms.
Important Cultural Events
If visiting on festival days, tourists have the opportunity to take part
in celebrations at specific rock-hewn churches. Each year,
thousands of Ethiopian Orthodox pilgrims make the journey to
worship on these days, and costumes, special services, and
traditions can be enjoyed. If you are visiting the Wukro-Gheralta
rock-hewn churches at the right time, ask your guide if you can
schedule a visit to any of the following churches on the festival
dates (expressed by the international calendar):
Abraha We Atsbeha, October 14th
Abune Yemata (Guh), February 8th
Debre Abune Abraham Tsion, November 30th
Hawzien Market
Wukro Museum
Handicraft
Training Center
2. Abraha We Atsbeha (1)
The only rock-hewn church on the route
with a functioning museum, Abraha We
Atsbeha is considered by scholars to be
one of Ethiopia’s earliest churches, dating
from the 10th century. It is known for its
extraordinary rock architecture, cruciform
in shape. The ceiling and walls are
decorated with intricate patterns and
bas-reliefs, and more than a dozen rock columns divide the interior of the
church into several bays and aisles.
Brightly colored murals painted on
cotton adorn the walls. One of its
most interesting artifacts is a holy
stone. Worshippers pass this heavy
stone around their heads three times,
and if they do so successfully, it is
said they are pure. If they are unable
to complete the feat, their sins need
to be forgiven. The museum displays
a number of ancient books, clothing
of past monks and priests, and what
are believed to be the 4th
century
golden shoes of King Atsbeha. The
church is located 15km from Wukro,
and a short staircase provides easy
access.
Klite Awlalo
Hawzen
Atsbi Wenberta
Abiy Addi
Gira Huga
Enda Freyo
Ziban Dibo
Addi Gelamo
Tsaba Aiyna
Maryam
Dibo
Mikael Imba
Mezaw/Gazen/
Mikael Barka
Abune Yemata
Cherkos
Agobo
Petros Paulos
Cherkos
Digum Selassie
Daniel and Maryam
Korkor
Atsbi
Selassie
Zarema
Giorgis
Maryam
Abena'a
Mariam Bizuhan
Abraha Atsbaha
Mikael
Haregua
Maryam
Berakit
Mikael Mitswa'e
Afa'anti
Maryam
Giorgis
Maikado
Gundfru
Selassie
Maryam
Papaseiti
Yohannes
Maequdi
Mikael
Debreselam
Katun kidus
Mikael
Maryam
Wukro -Dera
Debre Mear
Giorgis Maryam
Mikael
Mikael Milihai Zengi
Merero Kidus
Mikael
Ya'id Kidane
Mihret
Medhani Alem
Adi Kesho
Mikael Bet Mekae
Kanchabet
Anza Maryam
Tekle Haimanot
Maryam Maryam Kadih
Ahmed Al Nejashi
Mosque
Arbatu Ensesa
Adi Chiwa
Yohannes Gazien
Rock Art
Mekabir
Gaewa
Habes
Dese'a Forest
/Northern Tip/
Geralta Mountains
Mikeal
Abiyi Adi
Wukro
Hawzen
Fireweyini
Hayki
Meshal
Atsbi
Enda Selassie
Scenery Painting Artifacts Museum Hiking Easily Accessible by Foot
Rock Architecture
Highlights of the
WUKRO-GHERALTA REGION
Degum Selassie (2)
Degum Selassie is located right off the local
road on the south side of Degum village.
This church displays an important and
unique period of Ethiopian architecture, as
the only site offering in a single area three
sanctuaries, a baptistery, and a crypt.
Precise Aksumite design and carving is
apparent throughout. Journey into the
(empty) crypt, which is a rock-hewn
duplicate of the tombs built in underground
Aksum. The design of the baptistery is
similar to that of the Mediterranean
baptisteries built from the 4th
century
onward, but scholars estimate the church is
dated between the 7th
and 10th
centuries.
Aksumite ceramics have been collected at
the site of Degum Selassie and are now on
display in Addis Ababa. With the Gheralta
mountains as a dramatic backdrop, Degum Selassie is often a launch point for
those interested in trekking, and a camp site and services are located within
the village.
Abune Yemata (Guh) (3)
Abune Yemata (Guh) provides the most
challenging and rewarding hike for adventure
travelers. Located 5km west of Megab, this church
is perched high among rock pillars. After the initial
trek past ancient olive trees, small farmsteads,
and up into mountains, visitors climb a 5 meter
vertical rock wall barefoot, using only hand and
foot holds. Guides and scouts from the nearby
community provide invaluable encouragement
and physical support. The remainder of the ascent
involves a short walk along narrow rock ledges
and additional climbs (though not on completely
vertical rock faces). For visitors who want to visit
the church but are not quite up to the challenge of
free-form rock climbing, guides can provide ropes
and harnesses if planned in advance. Completely worth the trip, the view from
the top is astounding, as is the reality of a still-functioning church in this
challenging location. The interior of the church, reached via a small opening in
the rock, is magnificent and is notable for its extensive and well-preserved wall
and ceiling frescos, which are thought to date from the 15th
century. Ruth Plant,
author of Architecture of the Tigre, Ethiopia, describes them as “the most
sophisticated frescoes found in Tigrai.” It is surprising that such great works of
art existed for centuries in such
unusual place, which seems closer to
the moon than to the earth - a refuge
from the rigorous of life on the plains
below. Visiting this church should only
be attempted by those in excellent
physical condition and without
significant fear of heights.
Giyorgis Maikado (6)
Just 4km from Hawzien off of the
Hawzien-Nebelet road, Giyorgis
Maikado can be found tucked into
the greenery of a wide valley.
Depending on road conditions, a
mostly flat 15-20 minute walk
takes you to the church. Giyorgis
Maikado is completely hewn from
rock, and the spacious interior
displays expressive designs with
four free-standing pillars and six
additional pillars merged with the walls. The pillars create magnificent
archways leading back to the separate curtained space for the Holy of Holies.
The walls surrounding the Holy of Holies have an intricate pattern of rectangle
and cross-shaped cuts, and the
ceiling above is carved to look like a
barrel. This church is rich in artifacts,
including a colorful book of the life of
St. George, the patron saint of
Ethiopia.
Mariam Papaseiti (7)
Mariam Papaseiti is completely
hidden from outside view by heavy
tropical vegetation – an oasis in the
middle of a semi-desert. Located
under a huge rock cliff, the church is
shaded and protected. The most
remarkable attraction of this church
is the vivid graphite murals within
the sanctuary that tell Old and New
Testament stories. Dating these
paintings is, for once, somewhat easy. They
include portraits of the donors, Basahy Denegeze
and his wife Emebiet Hirut. Denegeze was the
governor of the area during the reign of Ras
Wolda Sellassie (1788 – 1866). To reach the
church, visitors traverse gentle farmland and pass
a tree so massive that it looks as if it has been
growing since the beginning of life itself! However,
be aware – during the rainy season, the main
access road is washed out and sand makes it
impassable at times. If visiting during the rainy
season or soon afterwards, the walk (though
absolutely beautiful) might be over 3km each way.
Mariam Papaseiti is located near Degum village.
Tekle Haimanot Hawzien (4)
One of the most easily accessible rock-hewn
churches, Tekle Haimanot Hawzien is
located on the outskirts of the town of
Hawzien, very close to Gheralta Lodge. The
church is named for an Ethiopian monk and
saint, Tekle Haimanot, who is a popular
figure in Ethiopian lore. It is said that he
stood and prayed for so long that one of his
legs fell off but he still continued to pray. This
church is a combination of rock-hewn and
stone built, and the sanctuary holds six
free-standing pillars and six pillars merged
into the rock. The walls and doors feature
patterns of rectangular cuts and other
designs. Newer brightly colored paintings
adorn the sanctuary, and though not
historical, they and the crisscross pattern of the wooden ceiling are pleasing to
the eye. Though visitors can only look from afar, the Holy of Holies has finely
carved windows and its domed ceiling is carved with crosses. Visitors may also
see the separate rock prayer room. A new Ethiopian Orthodox church has
been built next door to meet the needs of the large congregation. Tekle
Haimanot Hawzien is the most viable option for those wishing at attend a mass
at one of the rock-hewn churches.
Yohannes Maequddi (5)
Nearby to Debre Abune Abraham
Tsion is Yohannes Maequddi,
located on top of a neighboring
mountain in the Gheralta range.
Entry requires a steep, roughly
40-minute hike that offers
rewarding views. The church is
rectangular in shape but blends in
almost completely with the
surrounding rock. Inside, six
free-standing pillars curve to meet
each other and support a ceiling carved with geometric designs. The most
unique features of this church are the well-preserved paintings done in earth
tones, different in style to any others found in Gheralta and thought to be at
least 300 years old. The atmosphere in the church has been described by
many as “intense.”
Debre Tsion Abune Abraham (8)
The mountain crag which supports
Debre Abune Abraham Tsion is located
just 1km from Degum. The strenuous
one-hour hike leading to the church is
completely worth it, as at the top you
will find a phenomenal view and one of
the most architecturally outstanding
churches, completely hewn from rock.
Debre Abune Abraham Tsion (a.k.a.
Debre Tsion) is thought to be from the
14th century and features the tallest rock pillars of all the churches. You will
also find decorated cupolas, carved crosses in the walls and ceilings, and a
surrounding ambulatory - or outer hallway - within the church. Precious
artifacts such as a large 15th
century ceremonial fan with wooden framework
makes the visit to this church special. Each
of its 34 panels is finely painted with
figures of Apostles. Visitors can also see
the bed and tomb of the church’s
namesake, monk Abune Abraham. This
church is famous among locals as being
the church visited by former U.S. president
George W. Bush, in 2014.
Daniel and Maryam Korkor (9)
Located 8km south of Hawzien, Mariam
Korkor is one of the most well-known
churches in the Gheralta area. A
strenuous one-hour hike brings you to
one of the largest and most complex
rock-hewn churches in Tigrai. The six
huge pillars are cruciform in shape and
become the platforms for meticulously
carved and designed bas-relief arches,
some similar to those at Abraha Atsbeha. The church is rich in 17th
century
murals depicting Biblical stories, though the wear on the sandstone has put
them in danger. Paintings of Archangel Raphael and the Virgin Mary with a
circle around her abdomen (indicating pregnancy, common to 17th
century
Byzantine art) are among the most notable. It is believed that at least three
painters worked within Mariam Korkor. The church also has an impressive
collection of manuscripts and silver crosses.
A short walk on to a rock ledge facing east is the entrance
to Abba Daniel Korkor, a small church with only two
rooms. The church is no longer in use for regular services
but is worth a visit to see the domed anteroom, decorated
with primitive paintings. The passage from Mariam Korkor
to Daniel Korkor provides exceptional views of the
mountains of Gheralta and the Hawzien plain.
Abune Gebre Mikael Koraro (10)
Abune Gebre Mikael Koraro is located 23km
from Megab on local roads, or 15 miles from
Abune Yemata (Guh). Reaching the church
entrance requires a sometimes difficult
1-hour hike and climb among the rocks. The
fantastic surrounding landscape is
punctuated by the pillars of Abune Yemata
(Guh), visible in the distance. Once at the
summit, you will find one of the
best-preserved and visually stunning
churches in the Gheralta region. The
cruciform shape is hewn beautifully into a
dome-like rock. The most unique features of
this church are the vibrant frescoes done in
blue and yellow. Carefully carved columns,
pillars, and cupolas provide an appealing
canvas to present the paintings.
Hawzien Market (12)
A visit to the Gheralta region is not
complete without a visit to the vibrant
and colorful Hawzien market. The
largest market in the area, this is the
best place to buy authentic and
high-quality souvenirs to remember
your trip. Cultural commodities such
as pottery, woven baskets and
platters, clothing, and spices are
available. You can also purchase
honey – for which Tigrai is known – and the freshest fruits and vegetables. A true
representation of Gheralta life, the market is only open on Wednesdays, and
villagers come from the surrounding countryside to buy and sell goods. If you
miss the Hawzien market, Degum and Megab villages both have small markets
on Saturdays.
Wukro Cherkos (11)
Found on the northern edge of Wukro
town, Wukro Cherkos is one of the most
easily accessible churches. Wukro
Cherkos is cruciform in shape and is built
from sandstone attached to the
base-rock on its floor and back wall.
Cruciform pillars with unique “swirling”
sandstone, an Aksumite frieze, and a
barrel-vaulted ceiling make Wukro
Cherkos stand out among the other rock-hewn churches. However, there are
blackened areas on some portions of the ceiling, remnants of a past fire. If you
are lucky, you may visit while the seasonal church school is in session, where
you can hear children learning the chants
and songs of the Ethiopian Orthodox
Church. The age of the church is not
known, but the presence of a sandstone
slab with Aksumite inscriptions in the
vicinity of the church have led Ethiopians
to believe it may have been carved during
the 4th century.
Handicraft Training Center (14)
The Handicraft Training Center in Wukro is
operated in conjunction with the Tigrai
Culture & Tourism Bureau and offers
lessons seasonally to locals who want to
learn traditional Ethiopian crafts, including
pottery, weaving, and leather-working. The
center holds exhibitions where members
can sell their work. Check in with the Wukro branch of the Tourism
Bureau (+251- 344430340), located within the Wukro Museum, to find
out the current schedule of classes. If you visit at the right time, you can
see the training sessions in progress. Due to highly successful
exhibitions, a full-time store is scheduled to be opened in late 2015 to
regularly sell items made at the
training center. The building
that houses the training center
can also be appreciated for its
Italian architecture, left over
from the period of Italian
occupation in Ethiopia from
1933 – 1941.
Wukro Museum (13)
Opened in October 2015, the Wukro
Museum is a wonderful introduction to
area history and archaeology. The
museum is located within Wukro and
shares space with the Cultural & Tourism
Bureau. Of greatest note are artifacts
well-preserved and presented from three
area excavation sites: Meqaber Ga’ewa,
Wakarida, and Maryam Anza. Artifacts tell
the story of advanced early civilizations and impressive feats of engineering and
artistic ability. For example, the libation alter of the Almaqah Temple at Meqaber
Ga’ewa is almost wholly intact and is dated from the 8th
-7th
centuries B.C.
Detailed descriptions and information cards are available in both English and
Tigrinya. If you are planning to visit any archaeological sites on your trip to
Tigrai, the Wukro Museum is
recommended as the first stop in
order to gain historical context, as
interpretation at the sites themselves
is scarce. The museum has been
built tastefully in the style of a
traditional cultural house, with an
open-air patio in the middle.
Hawzien Market
Michael Menda´a
Mikael
Mindae
Debre Abune
Abraham Tsion
Debre Tsion Mariam
Wukro Museum
Handicraft
Training Center
Legend
River
Other Road
Allweather Road
Asphalt Road
Dryweather Road
Heritage
^
^
Rock Hewn Church
î
Archaeological Site
l
Built Church
A
®
q Airport
Nature
¶
Mosque
Regional Boundary
Dam
Reverine Tree
Woodland
Crop Land
Zonal Boundary of Tigrai
Closed Shrubland
Town
Enderta Wereda Name
Open Shrubland
Lake
1
2
6
3
9
7
4
8
5
11
13
14
12
Abune Gebre
Mikael Koraro
10
Scale 1:165,000
TOURIST MAP
Tigrai Regional State
Highlights of the
Wukro-Gheralta Region
Center
for
Responsible
Travel
C
R
E
S
T
Photos
courtesy
of
Tomas
Gebretsadik
+251914730808
Tigrai
Culture
and
Tourism
Bureau
Telephone:
+251344409360
•
Fax:+251344401032
P.O.Box:
124
Mekelle,
Tigrai
Ethiopia
E-mail:
tigrai.tourism@ethionet.et
website:
www.tigraitourism.com