TIDE Analytics provides real-time foot traffic data and insights to help retailers and mall owners understand customer behavior. The document describes how Mark, the owner of a Chinese restaurant chain, uses TIDE Analytics to analyze foot traffic, customer visits, and loyalty at his eight locations. With information on daily passersby, visit durations, and returning customers, Mark was able to implement a successful teatime promotion. TIDE Analytics also allows Mark to track promotion performance over time and identify successful past campaigns to help plan new ones. The system further helps Mark engage customers through beacon technology that rewards them for visits via his restaurant app.

1. tideanalytics.com

2. TIDE Analytics provides user
friendly data, analysis and insights
by collecting foot traffics data for
retails and malls in real time.

3. Why do you need TIDE Analytics?
(Scenario 1)

4. and they are usually in
shopping malls.
Mark (40 years old) is
the owner of a chain of
Chinese restaurants.
He has a total of !
8 restaurants
now

5. Mark is always busy.
Traveling between all his
restaurants every day while
planning the future of his business.

6. Mark’s business is
doing fine but
he feels his
restaurants could
do a whole lot
better if he knew…
…how many daily
passersby there are so
he could maximize
customer conversion.Gotta
catch ‘em all!

7. So Mark started to
analyse the transaction
data but it wasn’t enough.
There wasn’t a record
indicating how many
passersby, how long his
customers stayed and
when they stayed longer.
He also couldn’t get
much information about
his customers’ behaviour
as he is not always at the
restaurants.

8. Then he searched for and
tried several methods:
CCTVAssigning a
person to do
headcounts
(costly & trend shifts)
Use door
counters
(inaccurate &
only indoors)
(Too expensive)

9. He was frustrated and
continued searching online.
He found TIDE Analytics
and decided to give it a try
since it was quite !
affordable and easy to
understand.

10. After a month of using TIDE Analytics:
he can see !
how many customers he has, !
how many passersby at each store,
exactly what time customers enter,
the duration of their stay, !
and how many loyal returning
customers he has.
Also, it all updates in real time!
Customers Passersby
Returning !
Customers
Stay Time Bounced

11. With all these benefits that TIDE Analytics provides, Mark can
easily analyse customer behaviour:
He discovered he was
losing out on business
during teatime despite
the many passersby.
So he decided to do
a teatime promotion
and sales improved
significantly.
120 15

12. What are the long-term
benefits of TIDE Analytics?
(Scenario 2)

13. Trends change as time passes, and some
customers may have forgotten the restaurant.
Mark decided he needs to run a
promotion so people can
remember his restaurants and
come back for a treat.
The restaurants'
sales drop gradually.

14. Mark looks back at his
previous promotions through
TIDE Analytics
and identified those that !
!
!
!
!
!
!
as it’s aligned to his current !
promotion strategy.
brought back customers !
(retention)
generated
awareness
As a result, his new promotion is a success.

15. Extra feature to further engage
your customers & gain
lasting loyalty.
(Scenario 3)

16. Mark has an app for
his restaurants that
rewards his customers
So Mark decided to take advantage of !
TIDE’s Beacon platform.
but it requires extra
effort to get the
customers to redeem
the points or promotion.
Click here
Click there
Click again
Go to counter !
to verify please

17. With this, he can engage
his customers by sending
a welcome message
through the app
the moment they walk in and
immediately give them points
and promotions.
All this is possible using TIDE’s Beacon.