Marketing Automation and Smart Table Ordering using smartphones.

1. LEVELZ

2. Levelz is a Restaurant Automation Framework that automates customer
communication & table ordering to improve their bottom line.
Our solution is primarily catered to QSR, Cafes, Food Trucks, Pubs &
Casual Dine restaurants.
What is LEVELZ?

3. The Market
The organized food services market is estimated at 100,000 Cr and is growing at 10% annually.
SMBs struggle with low quality labour & the overheads of day to day operations. They have
neither the manpower nor the knowledge to engage in Marketing & Communication. Our
product caters to these pain points (40% of restaurant expenditure).

4. What happens Today?
2) Order
6) Food
5) Food
3) Order
4) Order
1) Menu
8) Bill / Feedback Form
9) Payment / Feedback
7) Bill
Table Ordering Marketing
Social MediaPrint Media Digital Media
● Average Waiter Salary is INR 180000 p.a.
● A Waiter can serve up to 6 tables at a time.
● Social & Digital media agencies are expensive
● Lack of target focus increases marketing costs
POS
Large Audience

5. How does LEVELZ Help?
1) Order (Digital
Menu)
4) Food 3) Food
2) Order
5) Bill / Digital Feedback
6) Payment / Feedback LEVELZ
Social Engagement
(Zomato / Facebook / Twitter)
Offline to Online Order Conversion.
(Zomato / Swiggy / Digital Menu)
● A Waiter can serve upto 10 tables (40 - 50% more efficient)
● All communication is timely, relevant, inexpensive & automated
● Businesses prefer white label solutions for online ordering to avoid commission
Target
Customer

6. How do Businesses Sign Up?
Businesses can register on our website and a sales executive will get in touch with them to set up
their brand remotely. We also have a highly refined sales process to proactively reach out & demo to
businesses while maintaining short sales cycles of upto 2 weeks.
We offer different packages based on the nature of business.
Food Truck Package @
₹750 / Truck / Month
> 35% margin
QSR / Cafe Package @
₹1000 / Outlet / Month
> 25% margin
Casual Dine Package @
₹2000 / Outlet / Month
> 15% margin

7. What is Success?
Success means making a restaurant owner’s life easier & here’s what we’ve achieved
since January 1st 2017.
KPI Value
Outlets 16
Revenue INR 20000
Customer
Numbers
10000
Feedbacks 200
Zomato Visits 60
Social Media Visits 300
Menu Orders TBD

8. We don’t build tools To run a restaurant, we build tools That run a restaurant!
Why LEVELZ?
Business POS
Table Side
Ordering
Feedback
Reputation
Management
Marketing Analytics
Installation
& Training
LEVELZ Y
Y + No
Hardware
Y + No
Hardware
Y
DIFY +
Targeted
Insights +
Action Prompts
N
Trilyo Y
Y + Needs
Hardware
Y N DIY Charts & Graphs Y
Strawberry
POS
Y
Y + Needs
Hardware
Y N DIY Charts & Graphs Y
Posist Y
Y + Needs
Hardware
Y + Needs
Hardware
N DIY Charts & Graphs Y
Lime Tray Y N Y N
DIY +
Services
Charts & Graphs Y
Mobikon Y N
Y + Needs
Hardware
N DIY Charts & Graphs Y
Inresto Y N
Y + Needs
Hardware
N N Charts & Graphs Y
Pet Pooja Y N N N DIY Charts & Graphs Y
*DIY: Do It Yourself *DIFY: Do it For You

9. The Financials
Exact Numbers

10. We are raising INR. 50 Lakhs

11. The Road Ahead
50 Clients
500 orders through
menu
Improve Table Service
Efficiency by 40%
Automate Action
Prompts on Analytics
Automate all
marketing efforts
through single funnel
Unify all channels of
ordering
Automate Inventory
Management
Expand to multiple
cities
Closed ecosystem of
automated workflows
(Ordering, KOT, Inventory
& Marketing)

12. The Founders
Gautham Geddam
A graduate of Business Management
from Wigan & Leigh, Gautham Geddam
comes with 7+ years of marketing &
communication experience. He's
worked on digital activation, branding,
media & sponsorship for brands like
Vodafone, Heineken, Royal Challengers,
IPL & Formula 1 during his time with
DNA. He comes with 2 years of
experience running a startup (Shoperk)
in the F&B industry.
Nikhil Nandagopal
Graduating with a B-Tech in Computer
Science from the Amrita School of
Engineering, Nikhil Nandagopal has 4+
years of experience building tech
products from scratch. Previously an SDE
II at Flipkart, he has worked on projects
ranging from Flipkart’s product page,
E-Kart’s Hub & Field Apps, Yatra’s
Android App & Snapbizz’s Retail Tablet
Solution.
Preetam Nath
Preetam is a B-Tech graduate in ECE from
Manipal Institute of Technology. He has
over 2+ years experience in Product
Management & Digital Marketing.
Previously an Associate Product Manager
at Goodbox, he’s worked on maintaining
close communication with users, core app
metrics and overall conversion funnel
optimisation. Prior to which he was a Digital
Marketer at MySmartPrice & handled
merchandise for the property’s homepage,
optimising for click-through and creating a
process around content.

13. Key Members
Akasj Talreja
Software Engineer
Christo Wilfred
Sales Head
Ritwij Goswami
Designer