SlideShare a Scribd company logo
If you’re like most people, you think today’s new
Assisted Living and Memory Care communities
are born in boardrooms. And in most cases,
you’d be right.
But there’s one that got its start in…well…an
Assisted Living community.
Tod Petty, was a 40-something Assisted Living
Business Development Manager
living in a 400 sq. ft. room in the
community. For one year, he
witnessed and experienced the best
and worst senior living had to offer.
He saw first-hand how residents lived and how
they were treated.
Tod was struck by the lack of relevance residents
felt and it made an indelible impression on
him. He saw the seniors had lost connection
with friends and family, they were bored by
unimaginative activities. And they lost trust in
the people caring for them.
Trust is crucial in senior living, and is destroyed
when services aren’t delivered or residents are
neglected.
These observations influenced the rest of his
career.
Today, Tod is the President of Thrive Senior
Living of Atlanta, GA. Care is at the Core of
Thrive. And Tod makes sure Care occurs on
several levels.
Beyond providing excellent care, Tod’s mission
of creating connected, active and purposeful
lives for residents drives the innovations at
Thrive. Residents can stay connected to family
and friends through the use of social media and
technologies like Skype.
They socialize over meals, and while that can
happen anywhere, the Thrive dining experience
provides unmatched choice and independence.
Memory Care is as vibrant as Assisted Living
Typically, memory care units
are scaled down versions of
assisted living. At Thrive,
residents never share rooms
or shower facilities.
Walk into Thrive’s memory
care and you’ll find few differences from the
rest of the community, because memory care
residents enjoy the same luxury and privacy. The
residents eat together in a family-style dining
room and they have their own secure courtyard.
Thrive was born in a real community and not
in a boardroom. Our President was a resident
and that provides a powerful perspective. While
ordinary companies are building fancy resort-
style communities, Thrive is building trust with
residents and families.
Thrive’sPresidentWasaResidentandWhyThatMatters.
2238 Cecil Ashburn Dr SE, Huntsville, AL 35802 Hello@ThriveAtJonesFarm.com ThriveAtJonesFarm.com
Tod Petty
Luxury Private Suite
Thrive is a Community of Trust.
The Care Team is managed by a full-time
nurse who oversees every aspect of resident
care. The community nurse is directed by
Thrive’s Vice President of Wellness and Risk
Management, who is also a nurse with many
years of experience in senior living.
Accurate and accountable adherence to
physician orders is a priority, while we lovingly
care for residents.
(256) 429-3008

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Thrive's President Was a Resident and Why That Matters

  • 1. If you’re like most people, you think today’s new Assisted Living and Memory Care communities are born in boardrooms. And in most cases, you’d be right. But there’s one that got its start in…well…an Assisted Living community. Tod Petty, was a 40-something Assisted Living Business Development Manager living in a 400 sq. ft. room in the community. For one year, he witnessed and experienced the best and worst senior living had to offer. He saw first-hand how residents lived and how they were treated. Tod was struck by the lack of relevance residents felt and it made an indelible impression on him. He saw the seniors had lost connection with friends and family, they were bored by unimaginative activities. And they lost trust in the people caring for them. Trust is crucial in senior living, and is destroyed when services aren’t delivered or residents are neglected. These observations influenced the rest of his career. Today, Tod is the President of Thrive Senior Living of Atlanta, GA. Care is at the Core of Thrive. And Tod makes sure Care occurs on several levels. Beyond providing excellent care, Tod’s mission of creating connected, active and purposeful lives for residents drives the innovations at Thrive. Residents can stay connected to family and friends through the use of social media and technologies like Skype. They socialize over meals, and while that can happen anywhere, the Thrive dining experience provides unmatched choice and independence. Memory Care is as vibrant as Assisted Living Typically, memory care units are scaled down versions of assisted living. At Thrive, residents never share rooms or shower facilities. Walk into Thrive’s memory care and you’ll find few differences from the rest of the community, because memory care residents enjoy the same luxury and privacy. The residents eat together in a family-style dining room and they have their own secure courtyard. Thrive was born in a real community and not in a boardroom. Our President was a resident and that provides a powerful perspective. While ordinary companies are building fancy resort- style communities, Thrive is building trust with residents and families. Thrive’sPresidentWasaResidentandWhyThatMatters. 2238 Cecil Ashburn Dr SE, Huntsville, AL 35802 Hello@ThriveAtJonesFarm.com ThriveAtJonesFarm.com Tod Petty Luxury Private Suite Thrive is a Community of Trust. The Care Team is managed by a full-time nurse who oversees every aspect of resident care. The community nurse is directed by Thrive’s Vice President of Wellness and Risk Management, who is also a nurse with many years of experience in senior living. Accurate and accountable adherence to physician orders is a priority, while we lovingly care for residents. (256) 429-3008