Vijay Govindarajan's 'Three Box Solution' focuses on managing the present, selectively forgetting the past, and creating the future in business. Box 1 emphasizes efficiency and profitability, while Box 2 addresses eliminating obstacles to innovation, and Box 3 fosters breakthrough ideas. The document illustrates this with the example of MOOCs and the evolution of educational models during the COVID-19 pandemic.

1. Perspective Management
Group B
Management Concept : Three Box Solution by Vijay Govindrajan's

2. Vijay Govindrajan’s - Three Box Solution
Manage the present
Selectively Forget the Past
Create the future
1
2
3
The 3 box solutions emphasize creating as well as optimizing business. Box 1 works on efficiency
and profitability for the current time while Box 2 and 3 is for the future time, box 2 is about deleting
ideas, attitudes that stop innovation while Box 3 is about breakthrough ideas and innovation.

3. Example: Massive Open Online Courses
• Educational institutes as Massive Open Online Courses (MOOCs) we introduced about a decade
ago with platforms like edX, Coursera, Khan Academy, etc.
• It was thought that learning in university will migrate to these MOOC platforms, but it didn’t happen
the university business model flourished in the last decade because there was no mass
experimentation of those online technologies.
• Now after Covid-19 crises, every course is migrated to the online platform.