Thought leadership through content
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How can any brand become a thought leader through content? In an article in Forbes Magazine, Thought Leadership is defined as “simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” One way of a company becoming a thought leader is by using content marketing to propel their brand forward. Content marketing is a relatively new area in marketing. While it seems some digital marketers and even a few startups do a great job leveraging it, some of the more established brands seem to fall behind. As a marketer, you can think of it as an opportunity: While other brands still invest most of their resources on advertising, you can conquer the top spots of search engines with your great content. The slides cover: 1. Why Content Marketing is Important 2. The 5 Stages of Content Marketing 3. Tips & Best Practices
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Thought leadership through content
- 1. START Thought Leadership Through Content @yaelkochman www.Roojoom.com Yael Kochman, Head of Marketing
- 2. Do you want to be a thought leader? 2 www.Roojoom.comSource: wundergroundmusic.com
- 3. Who is a thought leader? 3 www.Roojoom.com
- 4. Can brands become thought leaders? 4 www.Roojoom.com
- 6. Can startups play the game? 6 www.Roojoom.com
- 7. And what about investors? 7 www.Roojoom.com
- 8. Content marketing- why? 8 87% report that content has affected vendor selection 10.4 touch points needed Banner Blindness CTR < 0.1% www.Roojoom.com
- 9. What is content marketing? 9 www.Roojoom.com
- 10. Is it for me? 10 How Can Any Company (Including Startups With Low Budgets) Become Thought Leaders Through Content? www.Roojoom.com
- 11. Roadmap to thought leadership 11 Strategy Creation DistributionOptimization Re- purposing Thought Leadership www.Roojoom.com
- 13. Start gaining points from day 1 14 1 Consult in online groups & forums 2 3 Ask your (potential) customers Reach out to influencers www.Roojoom.com
- 14. Creation Tips 15 • Use simple language • Write in a conversational manner • Everyone likes a good story • Get visual • Get 1-2 more eyeballs to read It before publishing (Hemingway/ Atomic reach). • Give them something to take away • Optimize for SEO • Add CTAs Creation www.Roojoom.com
- 15. Distribution Tips 16 • 50/50 rule • Customize content for each medium • Get a social media management platform • Research the top groups & forums • If it’s worth writing, it’s worth promoting Distribution www.Roojoom.com
- 16. Optimization Tips 17 • 25% of traffic goes to older posts • Analyze what works and repeat • A/B test everything you can- title/ CTA / Image (one at a time) Optimization www.Roojoom.com
- 17. Repurpsing Tips 18 • Repurpose to increase content ROI • Repurpose /= reuse • Repurpose each piece of content min. 2 times • Different title / platform / image / copy Repurposing www.Roojoom.com
Editor's Notes
- We look forward to see your Roojooms at Roojoom.com and we would be happy to answer any questions you might have. Thank you.