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Thought cloud
- 1. Thought Cloud Social researchsoftware idea: Rapid Focus groups Andrew Walsh
- 2. Current approach • Tryingto work out a quick way of doing focus group as people I work with have limited time • Currently using mind mapping approach as described by: • • Burgess-Allen, J. & Owen-Smith, V. 2010. Using mind mapping techniques for rapid qualitative data analysis in public participation processes. Health Expectations, 13, 406-415. Meier, P. S. 2007. Mind-mapping : a tool for eliciting and representing knowledge held by diverse informants. Social research Update. • It works but it’s a bit cumbersome I transcribe original mind map into mind genius & add audio recorded notes.
- 3. Idea : Thebasics • Participants asked to contribute ideas around an initial set question i.e. “What are your feelings about”.. this course/campus/your experience as a carer/ the care you received etc • Participants use iPhone, iPad, PC, Laptop etc to feedback ideas • Ideas appear on screen as bubbles as participants add initial responses expense Don't know much about it Too far away Cant afford it (i.e. Initial question might be why don't you use X) Unfriendly People say it doesn't work
- 4. Basics cont’d • Afterinitial ideas collected – operator consolidates ideas • If there are a lot of them – ask participants to help by suggesting mergers expense Don't know much about it Too far away Cant afford it i.e. ‘expense’ & ‘Can’t afford it can be merged - swipe to merge or just delete one? Unfriendly People say it doesn't work
- 5. Voting round • Researchernow asks people to click on 2 or 3 ideas that most interest them or seem to be the most important Expense/ cant afford it Don't know much about it Too far away People say it doesn't work Unfriendly
- 6. Clouds begin toform • Now we see more ‘popular’ or interesting ideas float to the top & less interesting ideas sink.
- 7. Examine ideas • Operatorcan then select most prominent ideas for attention. • Ask group to direct focus ‘I would like you to consider this idea in more depth’ • People can click on bubble & add comments into text entry box that will appear “I think £30.00 is too much” “Down the road its only £25” “I agree with that – this is not value for money” etc. (i.e. As ideas get added to cloud it changes shape/ becomes more complex?) Comments become associated with bubble so that anyone clicking on it can see them & add ideas if they want to
- 8. Other input? • • • • Once operatorhas worked through all of the initial ideas – allow people to select ideas and add their own thoughts Encourage participants to add emoticons to comments e.g. If an idea attracts a lot of anger cloud can become red? If an idea is attracting a lot of comment &/or emotion it could vibrate or give out waves of energy?
- 9. Reporting • Possible togo through as many rounds of feedback/ adding comments as time allows. • Alternately, focus group could be put online & people add ideas over a longer period? • Also possible to have mix of face to face and online participants • Once enough data collected then report can be generated Report 20 people contributed 5 main ideas emerged 75% of participants felt that expense was the most important factor. People were most angry about the fact that X is too far away from them. Expense Comments received were “comment 1” Comment 2 etc Advantage of this is that rough data could be available within minutes of focus group completion How much could a report be auto generated from information inputted? i.e. Table of contents, pages of report based most prominent ideas etc.? Also graphs could be auto generated