This is digital marketing ppt

1. INTERNSHIP
PRESENTATION
A Summer Internship In Digital
Marketing And Social Media
Presented By,
Muskan Kumari

2. TABLE
OF CONTENT
Introduction
1 6
2 5
3 6
LEARNING & SKILLS
ACQUIRED
Company Overview
Objective of Company
Challenges
4 My Objective
5
My Role &
Responsibilities
7
8
Finding
Conclusion
Work Samples

3. INTRODUCTION
Overview:
I completed a summer internship at Techno Tym,
gaining practical experience in Digital Marketing.
•Established & Trusted – Operating since 2010, Techno Tym is a full-service
digital agency based in Bengaluru, serving over 300 clients across India.
•Core Mission – “One stop smart business solutions”: the company focuses
‑
on empowering businesses through tailored digital strategies and IT solutions .
•Expert Team – Comprises passionate designers and developers skilled in
modern technologies, merging creativity with functionality to build user centric
‑
digital experiences

4. COMPANY
OVERVIEW
•Founded in 2010 in Bengaluru, offering website design, custom
CRM/software, domain & hosting, payment gateway, IT support,
firewall/security, and business automation.
•Over 300 satisfied clients across India.
•Team of passionate designers and developers using the latest technologies
to build digital experiences

5. Objective of Company
•Enhance clients’ online presence through comprehensive digital
strategies: website development, SEO & SMO, social media
marketing, email, PPC .
•Provide full-stack IT solutions: custom CRM and software,
hosting, firewall/security, IT consulting.

6. MY OBJECTIVE
• To gain practical experience in digital marketing and SEO by
working on real company projects.
• To learn and apply effective SEO strategies to improve website
ranking and online visibility.
• To understand the integration of social media marketing with SEO
for better engagement.
• To develop skills in content creation, keyword research, and
analytics.
• To contribute to the company’s digital growth while enhancing my
professional knowledge and skills.

7. MY ROLE &
RESPONSIBILITIES
🔍 Created SEO Strategies for 2 company websites, including keyword research, on-page optimization, and meta
tag implementation.
📈 Achieved Google First Page Ranking within a month through consistent optimization and backlink-building
efforts.
📝 Developed SEO-optimized content, including blogs, landing pages, and service descriptions.
🧩 Performed On-Page SEO Tasks: internal linking, image optimization, page speed improvements, and fixing crawl
issues.
🔗 Built High-Quality Backlinks using ethical off-page SEO techniques like guest posting, business listings, and
social bookmarking.
📊 Tracked SEO Performance via tools like Google Search Console and Google Analytics.
️
🗓️Planned and Scheduled Social Media Posts aligned with SEO keywords and current trends.
🎯 Collaborated with the Content and Design Teams to align content with target keywords and improve visual
appeal.
🧠 Kept Updated with SEO Trends and algorithm changes to adapt strategies effectively.

8. LEARNING & SKILLS ACQUIRED
🔑 Mastered SEO Fundamentals
– Learned how to perform keyword research, competitor analysis, and optimize web content effectively.
🧱 Understood On-Page & Off-Page SEO
– Gained hands-on experience in meta tags, URL structure, internal linking, and backlink strategies.
🧠 Improved Technical SEO Knowledge
– Learned to fix crawl errors, improve website speed, and make websites search-engine friendly.
📊 Used SEO Tools Effectively
– Became confident using tools like Google Analytics, Search Console, and SEO plugins (e.g., Yoast, Rank Math).
️
🗂️Content Optimization Skills
– Learned how to write SEO-friendly content that ranks and engages users.
️
⏱️Achieved Results in a Short Time
– Understood how strategic efforts can lead to fast improvements (e.g., first-page Google ranking in one month).

9. CHALLENGES & SOLUTIONS
🔸 Challenge: Website not ranking initially
✅ Solution: Performed keyword research and optimized on-page SEO
🔸 Challenge: Difficulty building backlinks
✅ Solution: Used guest posts, directories & outreach for backlinks
🔸 Challenge: Slow website speed
✅ Solution: Compressed images and optimized site performance
🔸 Challenge: Content not ranking
✅ Solution: Improved keyword usage, added FAQs, and internal links
🔸 Challenge: Google algorithm changes
✅ Solution: Stayed updated and adapted SEO strategies
🔸 Challenge: Managing multiple tasks
✅ Solution: Used planners and automation tools for better workflow

10. FINDING
🤝 Teamwork and communication improved productivity.
📱 Social media increased brand visibility and engagement.
🎯 Targeted ads performed better with defined audiences.
✍️SEO + content boosted website traffic.
📊 Analytics helped improve campaigns (CTR, reach, etc.).
🎨 Good design led to higher post engagement.
🔄 Staying updated with trends was key to success.

11. CONCLUSION
•Gained hands-on experience in digital marketing and social media.
•Learned to create, schedule, and analyze content effectively.
•Improved skills in SEO, ad targeting, and campaign reporting.
•Understood the importance of teamwork and communication.
•Internship helped shape my career goals and digital marketing
knowledge.

12. YOU
THANK
For Listening to our Presentation