The opening sequence uses various techniques to attract a teenage target audience. Non-diegetic music and imagery create mystery and signify the film will be an entertaining comedy with dis-equilibrium. Shots of the city and detectives establish the setting and narrative. Upbeat music and low angle shots of male characters portray them as powerful spies and objects of desire, attracting both male and female teenage viewers seeking escapism.

1. This Means War- Opening sequence
The opening sequence to this film begins with
the non-diegetic classical music, this along with
the low angle shot represent that this
distributing company is of grand importance.
The fact that the font is in gold connotes
wealth and royalty which represents and
informs (uses and gratification theory) the
teenage target audience that a lot of money
has been used to create this film.
Non diegetic upbeat sound track music is used here to
connote that the film will have an uplifting atmosphere. This
represents that the genre is comedy, this will attract a
teenage target audience as it will offer them entertainment
(uses and gratification theory). Binary oppositions can be
identified as the black background connotes mystery, which
creates an enigma for the teenage target audience (Barthes
enigma code) whereas the non- diegetic up beat soundtrack
connotes a joyful atmosphere. This represents to the teenage
target audience that there will be a mixture or equilibriums
and dis-equilibriums within the narrative. This will attract a
teenage target audience as it will offer them entertainment
(uses and gratification theory).

2. The camera pans forward to reveal a helicopter flying by which
helps in drawing the teenage target audiences attention to the
establishing shot of the city. This gives the teenage target
audience information (uses and gratification theory) on where
the narrative will be set. A non- diegetic voice over is used here
to inform (uses and gratification theory) that a detective is
talking, this along with the dark backdrop connote that their will
be a dis-equilibrium in the narrative. This will create an enigma
for the teenage target audience, as they are left wanting to know
what will occur next (Barthes enigma code). The teenage target
audience will also be attracted to watch the film as it will offer
them escapism from the real world (uses and gratification
theory).

3. Non-diegetic sound of digital equipment is played in
the background to connote that there is detective
work being carried out, this informs (uses and
gratification theory) the teenage target audience
about the narrative. Non-diegetic up beat music
along with drums can be heard in the background
this sound creates an enigma for the teenage target
audience (Barthes enigma code) and represents that
there will be a dis- equilibrium in the narrative
(Todorov’s equilibrium). This will attract a teenage
target audience as it will offer them escapism(uses
and gratification theory).

4. The camera pans up into a low angle shot of the male
characters, this along with their smart costumes connote that
they hold power. A non-diegetic action soundtrack is used in
the background to connote the male characters are important
spies. This would attract a teenage target audience of males
as they would want to identify with the powerful status of the
men (uses and gratification theory). A teenage target
audience of female will be attracted to watch this film as they
may find the male characters objects of desire (Laura Mulvey).
A teenage target audience of both sexes may be attracted to
watch this film as it may offer them escapism from their
everyday lives (uses and gratification theory).