The document proposes setting up a local WiFi network at Landmark bookstores that allows customers to access various features from their devices. This includes a registration module, database search tool to find products, a virtual jukebox to play music voted on by customers, trivia about books, and gamification features to reward loyalty. The network aims to enhance customer experience, enable management decisions with data collection, and increase sales and brand awareness for Landmark.

1. All content is Proprietary and Confidential Information of ThinkScream Infomedia Pvt. Ltd.

2. ThinkScream aims to provide scalable and
affordable Networking Solutions to various
consumer chains.
Setup by two NM-ites, the Company wants
to enhance the front end as well as the back
end user experience with the use of
technology. We at ThinkScream want to
engage audiences via innovative
applications.
ThinkScream also helps the management
make better and more informed decisions
by providing efficient Data Management
Systems

3. Why do people visit Landmark?

4. Buy Books

5. To Read

6. Assorted Entertainment and
Stationery

7. Have a Good Time

8. Our End Objectives

9. One to One Customer Connect
Customer Loyalty

11. Increase Sales

12. Increase
Brand
Awareness

13. How do we get there?

14. The Idea!
 Setup Local Networks
at all Locations
accessible via Wi-Fi
enabled devices
 Users can carry out a
variety of activities on
the network
 Features and Apps to
help enhance the
experience for the
Consumer as well as
the Company
 Internet Connectivity
along with
Interconnectivity of all
Outlets in a particular
chain

15. Network
- Setup a WiFi Network accessible by any device
- Applications on the network to enhance the User Experience

16. Network
Today, Intern The network
et is a is the base
necessity. It
helps on which
enhance the everything
user’s utility else is setup
experience.

17. Network: How?
- Registration Module via the mobile number
- Access the profile from all outlets using the mobile number as the UID
- Complete network-infrastructure to be provided by us

18. Database Search
Tool
Complete Database Management System for the store
Customers can Search for the Books/Products
Track the availability of a Particular Book/Product

19. Database Search
Tool
Why?
| Easy to Use | Modernisation | Data: collection and analysis |
Makes the Process more Linear

20. Database Search
Tool
- The database with all the products and prices will be setup on the network
- Users can directly Search off the network
- Detailed statistics available for the users and the store

21. Trivia
What?
Provide people with interesting trivia about the various book they or products they want
Include stuff such as New Arrivals, Best Sellers etc.

22. Trivia
- Adds a new dimension to visiting a Bookstore
- Readers like to know more about what they have come to buy

23. Trivia
How?
The Trivia segment will be setup on the network.
Users can browse through it on their devices

24. What?
Request songs Directly off the network
The entire playlist is crowd-sourced and played on the basis of Votes
Library of songs will be uploaded from which customers can vote for songs

25. Virtual Jukebox
- Customers feel an active part of the system
- They get to hear songs they really want

26. Virtual Jukebox
A player with the library and a system to vote for songs will be setup on the network.
Users can vote from songs directly off the browsers in their devices
There will be checks to maintain the shuffle of the Playlist and ensure a song is not repeated too
often

27. Brand Awareness
Increase Awareness about Landmark amongst customers
Make customers aware about activities at Landmark
Make the customers feel a part of the Landmark family

28. Brand Why?
Awareness
To create a sense of belonging
Create a direct connect with the Customers

29. Brand Awareness
How?
Product Integration
Introductory Page links to various aspects of Landmark
Branded Landing Page

30. Gamification
What?
- Gratify your customers
- Reward them for their patronage and loyalty
- Increase connect by getting them to try out more things at your branches

31. Gamification
Why?
| High ROI | Works on customer mind-set | Engages Customers |

32. Gamification
• Track all customer activities • This will be divided into
• Reward them three phases

33. Gamification
Phase 1
Unlock Achievements and Gain Rewards

34. Gamification
Introduce Goals

35. Gamification

37. Other Features
We have a number of other features which we can be deployed
depending on the requirements of a particular Brand

38. Thank You!
Raj Desai
+91 98677 61412
raj@thinkscream.c
om
Pratik Agarwal
+91 98330 88830
pratik@thinkscream.c
om
All content is Proprietary and Confidential Information of ThinkScream Infomedia Pvt. Ltd.