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Thinking about design
The document is a presentation by Kristina Hoeppner discussing the importance of design in projects, particularly in the context of Web 2.0 aesthetics. It emphasizes that 80-90% of buying decisions are influenced by feelings rather than thoughts, and outlines key steps to effective design: defining identity, designing the project, and acknowledging changing aesthetics. The presentation concludes with contact information for further engagement.
Thinking about design
- 1. Thinking about design KristinaHoeppner // Catalyst // Wāhine in Tech // 7 July 2021 @anitsirk Presentation: Creative Commons BY-SA 4.0+ unsplash.com/photos/opkaRk20tAw
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- 4. Hypothesis 1 We needdesigners on a project.
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- 7. Hypothesis 2 We wantthe new and contemporary.
- 8. The original designbrief
- 9. The original designbrief "Web 2.0 shiny and make it pop"
- 29. 80-90% Buying decisions aredriven by how something feels and not what a customer thinks. Pauline Brown on HBR IdeaCast
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