The document discusses the evolution of a brand, emphasizing the importance of designers and contemporary aesthetics in project development. Key milestones include the initial project commitments and design briefs that focus on creating a vibrant web presence. The presentation highlights significant dates and contributors to the brand's development while promoting collaboration and design expertise.

1. Evolution
of a brand
Kristina Hoeppner // Catalyst
// WOSSAT
18 March 2021
@anitsirk
Presentation: Creative Commons BY-SA 4.0+ unsplash.com/photos/opkaRk20tAw

2. Recording: youtu.be/87XrCsv11ds 

3. Hypothesis 1
We need designers on a project.

5. Hypothesis 2
We want the new and contemporary.

6. In the beginning...
First commit
Penny Leach
27 Sep. 2006
First mention
of a theme
9 Oct. 2006
Evonne Cheung
starts
6 Nov. 2006

7. The design brief
"Web 2.0 shiny and make it pop"

14. 1Define who you are

15. 2Design your project

16. 3Aesthetics change

17. 4Thank a designer

19. Contact
Kristina Hoeppner



kristina@catalyst.net.nz
anitsirk
catalyst.net.nz
