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TELEMETRY FOR CONTINUOUS PRODUCT IMPROVEMENT
OR, OUR JOURNEY TOWARDS COLLECTING INSIGHTS FROM PRODUCTS IN THE FIELD
MARTIJN THÉ
SOFTWARE ENGINEER / BLUETOOTH LEAD @ PEBBLE.COM
QUIZ TIME!
why it no work?
ABOUT ME
martijn@getpebble.com
PEBBLE STORY
2008
2012
2009
PEBBLE STORY
2015
PEBBLE STORY
2015
TELEMETRY
Wikipedia:
“Telemetry is an automated communications
process by which measurements are made
and other data collected at remote or
inaccessible points and transmitted to receiving
equipment for monitoring.”
WHY TELEMETRY?
KEY TO CONTINUOUS PRODUCT IMPROVEMENT
Mobile
App
Pebble
Flash
Logs
fetched
when user
creates
support
request Support Request
Email
support@…
Mobile
App
Pebble
Flash
Logs
fetched
when user
creates
support
request
Support Request
Email
support@…
RAM
“Debug Stats”:
– notification count
– awake secs count
– sleep secs count
– stop secs count
…
Mobile
App
Pebble
Flash
Core Dump
Support Request
Email
support@…
RAM
Logs
upon crash:
store all of
RAM to flash
Cloud
Data
Warehouse
Relational
Database
Table
Mobile
App
Pebble
Flash
Analytics
Storage
RAM
sent
opportunisti-
cally, only
when user
consent is
given
Analytics
Storage
Analytics
Counters
(reset &
stored
hourly)
sent
opportunisti-
cally, only
when user
consent is
given
INSPIRE
SET GOALS
DEVELOP
MEASURE
EVALUATE
…REPEAT…
Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
SHARING ANALYTICS INSIGHTS
WITH PEBBLE APP DEVELOPERS
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
App w/o pin
App w/ pin
Start incorporating Timeline pins
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
TELEMETRY
LOGGING
CORE DUMPS
ANALYTICS
QUESTIONS?

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