Internet marketing rarely has a single one-size-fits-all correct answer. Often there are equally correct options that may even seem to conflict with one another.

1. There’s Rarely a Single Correct
Answer in Internet Marketing
As you start getting your website and content and squeeze pages
and promotion and all the other stuff that makes up internet
marketing worked out, it’s worth remembering that there’s rarely
one single correct answer for most of the questions that will crop
up.
Some things will have their staunch supporters – WordPress
seems to do that for website design, Apples for phones and
computers and don’t get started on the browser wars between
Chrome and Firefox and Internet Explorer (or Edge as Microsoft
now want to call it).

2. There’s Rarely a Single Correct
Answer in Internet Marketing
Other things will be more open with a “horses for courses”
response.
And others may not have a simple solution at all. Fortunately that’s
rare nowadays – chances are if it’s been done elsewhere
(especially if it’s been done elsewhere in lots of different places)
that you can get it free or cheap. Programmers are weird like that –
it’s one of the reasons open source programs like WordPress exist.

3. There’s Rarely a Single Correct
Answer in Internet Marketing
The operating system on your phone wasn’t cheap to develop and
if it’s Android based is theoretically free although this article says
otherwise in practice.
But that’s digressing a bit
Wherever you turn in internet marketing you’ll hit questions that
need answering.
You’ll run up against questions all the time.

4. There’s Rarely a Single Correct
Answer in Internet Marketing
Most of them will seem to demand an answer – partly because our
minds really hate it when things are left unanswered – even if they
don’t really need an answer now if ever.
Quick digression on our minds needing answers
If you ever went to Saturday morning cinema or if you’ve ever
watched a series like 24 then you’ll know that they almost always
leave you with a cliff hanger. Even some TV series are doing that
at the end of each season.

5. There’s Rarely a Single Correct
Answer in Internet Marketing
That unanswered question plays on your mind.
It tries to close the loop and resolve the answer.
And it almost forces you to watch the next episode.
You can do the same with your sales letters and website content –
leave unanswered questions quietly disrupting the minds of your
readers.

6. There’s Rarely a Single Correct
Answer in Internet Marketing
Those open loops work brilliantly – that’s why top copywriters are
paid big money and why a lot of them know rather more about
neuro linguistic programming (NLP) than they’re likely to admit.
That includes me – I’ve trained in NLP and use it without really
thinking about it. It’s become second nature and I’ll drop embedded
commands into places or deliberately (or not deliberately) confuse
things or leave open loops.

7. There’s Rarely a Single Correct
Answer in Internet Marketing
And I’m relatively amateur – some of the real “pros” I know can
leave your head spinning if they decide to go down that route.
Others challenge you to spot all the methods they’ve used.
But you don’t need to know NLP to do that – Joe Sugarman
(Blublockers) used misspellings in some of his adverts and offered
a discount for every one found. No-one got the full available
discount but lots more people engaged with the advert and more
people bought than would have done if it had been left as a plain
boring ad.

8. There’s Rarely a Single Correct
Answer in Internet Marketing
That’s our quest for answers again. In that case, how many words
weren’t spelled correctly.
K.I.S.S.
I find the best way most of the time is to follow the KISS (keep it
simple, stupid) principle.
There are enough complicated things on the web without us
overthinking and adding to them.
Einstein is quoted as saying “If you can’t explain it to a six year old,
you don’t understand it yourself.”

9. There’s Rarely a Single Correct
Answer in Internet Marketing
There’s a lot to that thought.
Most of us tend to over-complicate things.
If you don’t believe me, look at your phone.
It makes phone calls, sure.

10. There’s Rarely a Single Correct
Answer in Internet Marketing
But it also sends text messages, takes still and moving photos,
gathers your email, checks the progress of your Amazon and Ebay
orders, tells you what the weather is going to be like, lets you
browse the web and order food and helps keep you fit and tracks
where your friends and family are.
Hmm. Not a very simple device at all.
And those are just scratching the surface – Apple and Android
devices both had over 1.5 million apps to choose from in mid 2015.
So keeping things simple is probably essential.

11. There’s Rarely a Single Correct
Answer in Internet Marketing
In fact it could even be a selling point for whatever you’re trying to
promote.
I know it’s one of the reasons a meditation program I promote sells
so well – it’s simple to use.
It also doesn’t take much time.
Which is the other thing that should be on your “keep it simple” list.
Because time is something nearly everyone would like to have
more of.

12. There’s Rarely a Single Correct
Answer in Internet Marketing
Back to no single right answer…
The other really important thing to remember is that almost nothing
is set in stone.
You can change hosts, domain name, autoresponder company,
site software and near enough everything else in your online
business plan.
Some of those changes may be forced on you – if your site gets
too popular, you’ll find that you outgrow your “unlimited” hosting
plan, that kind of thing.

13. There’s Rarely a Single Correct
Answer in Internet Marketing
Other changes could just be a sign of the times – when I first
started on the web, Perl was the only way to make websites not be
simple, static, pages. Now it’s almost a dinosaur and getting a Perl
programmer is nowhere near as easy as it was a decade ago.
Now it’s PHP or Python or Javascript or one of lots of other
solutions.

14. There’s Rarely a Single Correct
Answer in Internet Marketing
Each of which is better for certain things than others and may even
be brought in to help out another system. Most of the websites I
work with use PHP and Javascript in a way that each works to its
strengths.
And sure, some changes may be more difficult than others. Moving
a large website from one host to another or changing the
underlying database structure of a site for instance (neither of
those are recommended if you like an easy life).

15. There’s Rarely a Single Correct
Answer in Internet Marketing
But they’re changeable if you don’t get them right in the first
instance. Often with outside help as bigger problems tend to need
a bigger skill set.
And, sure, there may be some dented pride occasionally but, a bit
like a bad hair day, chances are you’re the only person who will
care enough to notice.

16. There’s Rarely a Single Correct
Answer in Internet Marketing
Or like when someone fluffs their lines in a speech or presentation
– if they don’t make a fuss about it, they’re almost certainly the only
one to notice.
Another thing to keep in mind is that help is always available.
People on the web have a wide variety of skills and knowledge.
Everything from web novice to veteran and all points between.

17. There’s Rarely a Single Correct
Answer in Internet Marketing
They’re everywhere – on the forums you use, on Facebook and
Twitter and LinkedIn, etc.
Lots of them are glad to be asked to help – it’s almost a badge of
honour. And often the only payment they’ll expect is a simple
“thank you”. Either personally or publicly.
If you can’t get help there, your supplier (hosting company,
autoresponder supplier, etc.) can often help.
They’re used to it.

18. There’s Rarely a Single Correct
Answer in Internet Marketing
The chance of you being the first person to ask a particular
question is incredibly low. I’ve managed it once in the last 30 years
to my knowledge. And I ask quite a few questions and delve quite
deep into things when I’m in the right frame of mind. And, yes,
that’s an unanswered part of this page as I’m not going to tell you
what it was I found. Not that I can remember apart from it being a
bug in some quite expensive commercial software.
So don’t be afraid to ask.

19. There’s Rarely a Single Correct
Answer in Internet Marketing
Or you can outsource the things you don’t want to do or don’t have
the time or patience to learn how to do.
Fiverr can be good – I’ve had some quite technical stuff done on
there for $5 or $10.
The trick is to actually read the reviews and to ask pre-sales
questions using the contact link.

20. There’s Rarely a Single Correct
Answer in Internet Marketing
Most reputable suppliers will be happy that you asked because it’s
easier to say no before you’ve bought the gig.
You can also use the speed and quality of their reply to decide your
final solution – I tend to send 2 or 3 pre-sales requests for the
complicated “under the hood of the website” stuff but just go
straight to the order if it’s something straightforward like a
whiteboard video.
You’ll probably know instinctively which route to take.

21. There’s Rarely a Single Correct
Answer in Internet Marketing
For more complicated tasks I’ll use sites like Freelancer and
PeoplePerHour.
Again, no single right answer for whether to use one of those or
another freelance site.
I’ve found PeoplePerHour good for fixed price jobs – they call them
“hourlies” – and for bigger projects.

22. There’s Rarely a Single Correct
Answer in Internet Marketing
And I’ve used Freelancer and its various predecessors, usually
with good results so long as I choose the person wisely.
Freelance sites can often get you out of a hole.
Again, the experience of the people on them varies and it pays to
ask pre-sale questions.

23. There’s Rarely a Single Correct
Answer in Internet Marketing
Sometimes you’ll even get the whole job finished before you’ve
had time to accept it – I’ve had that happen on several occasions
and it’s a weird but nice feeling.
Writing has its own freelance sites.
My favourite is iWriter.

24. There’s Rarely a Single Correct
Answer in Internet Marketing
If you spec the job right and go for higher word counts (because
lower word counts seem to attract the less able writers) then the
writers there can create some decent work.
It’s better in my view to write it yourself.
But if you want a first draft rather than a blank screen for your
content ideas it’s definitely worth a look although there are lots of
easy ways to create content that’s unique to you without too much
brain ache.

25. There’s Rarely a Single Correct
Answer in Internet Marketing
Or you could “cheat” and get free content if you prefer.
See what I mean about no single right answer?
The important thing is to do it first rather than let it stall you too
often.
A “Ready, Fire, Aim ” approach is often the best.
And make your content work hard.

26. There’s Rarely a Single Correct
Answer in Internet Marketing
This started out as a 450 word post on a site I’m a member of.
It’s turned into the 1,759 word post on my site.
It's now morphed into a PDF and a video.
Maybe it will become part of a Kindle book.

27. There’s Rarely a Single Correct
Answer in Internet Marketing
If I wanted to focus on people who like audios the video would get
the soundtrack stripped out (VLC does that, free) and used as a
podcast as well.
But – above all else – start.
That’s the best way to find out what works in practice rather than
just theory.
And if you’re still not sure where to start, take a look at the
free video linked here where I show you how to use affiliate
marketing to get yourself started fast.