SlideShare a Scribd company logo
SEO AI & ROI
My Bag of Tricks
*Google
likes
fresh
Content
*1st Step Content
Why Google?
*Google is almost 70% of Total Search traffic
*A first place result worth 18.2% of the traffic
*Is there anything else?
Combined Totals
*Google is 69.8%
*Bing is 14.4%
*Yahoo is 15.9%
*Search Share
*14 Months Later I
still rank #1
*Bing has over a 40% growth (year over year)
Bing.com
Yahoo.com
AOL.com
ask.com
And many More!
Image seanseo.com
*Other Types of Search
Image brynnevans.com
Twitter.com
*@tracyingram #bcsrq #pageone
*Top website of 2010
Facebook.com
*Linked IN
YouTube.com
Barcamp Sarasota
6 Years Later
*How did I rank #1 in 10
search engines
overnight?
*Terms with low
search traffic or
competition are
easy to rank for
*How I did it ;-)
Keyword Analysis
*What is the best keyword for the money?
*Which one has the best conversions?
*Its all about the keywords
*Exact Match is the best for seo
*Exact Match
*Is this campaign
Profitable?
*What happens when
we get 3000 visitors
instead of 1000?
*Is your current
marketing efforts
profitable?
*It’s all about ROI
ROI http://www.blitzmediadesign.com/seo/web-roi.html
*ROI Campaign Results
*Same Campaign with 1000 visitors
ROI http://www.blitzmediadesign.com/seo/web-roi.html
*Same Campaign with 3000 visitors
*ROI Campaign Results
ROI http://www.blitzmediadesign.com/seo/web-roi.html
*Backlinks
The other
70% of
search
engine
rankings***
Sorry this is
another
presentation
*What is with the hats?
Where is the Grey area?
http://www.toprankblog.com/
calibergroup.wordpress.com
*Buyer Beware
*Get all of the links and tools
*Copies of the slides
*Register for upcoming classes
*Tracy Ingram
@tracyingram
Web@tracyingram.com
941-538-7660
Intentiontechnology.com

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