Then Everything Changed

My Wife Hoa Says Hello


Busy With Our New Grandson Landon


Let Us Look To The Past To Help Us Understand Today?


Strongest Cave People Advocate That Dragging Goods Best Method

 BC 30,000 to
25,000


Why Would Anyone Try To Keep You From Evolving?


Cavemen Knew A Picture Is Worth A Thousand Words

 BC 30,000 to
25,000
 No need for
language
translation
 Caves could be
considered
private libraries
 Creativity
Valued


Papyrus - Improved Mobility

 BC 3000
 Papyrus was first
manufactured in Egypt.
 Thick paper-like material
produced from the
papyrus plant.
 Over 1,300 Generations
Since Cave Wall Writing
Was Invented


Stone Tablets – The iStone

 BC 1300
 Popularized By
Moses.
 Content Preservation
Is Excellent.
 Reuse A Manual
Process.
 Over 85
Generations Since
Papyrus Was
Invented.


Cave Writing Union Advocates No Need For Mobile Content


Parchment From Animal Skins

 BC 260
 A substitute for
papyrus, which was
temporarily not
being exported from
Egypt, its only
source.
 Over 50
Generations Since
Stone Table Was
Invented


300 BC – Control The Information And Control The Population


Paper Helped With Supply, Mobility And Cost. There’s Graphics
Again. Time Of Creation Is Now A New Known Issue.

 AD 105 is often
cited as the year in
which papermaking
was invented.
 Historical records
show that the
invention of paper
was reported to the
Chinese Emperor
by Ts'ai Lun, an
official of the
Imperial Court
 Over 7
Generations Since
Parchment Was
Invented


100 BC – OK, Great Work. We Are Still In Control


Population Is Told That The World’s Flat


Printing Press Added Speed And Lowered Cost … And Start
Revolutions

 AD 1,441
 Guttenberg’s Printing Press
 No longer would reading be
confined to monks and rich
scholars.
 No longer would a book take
days to copy.
 The printing press made reading
available to even the poorest of
persons.
 In the late fifteenth century, the
reproduction of written materials
began to move from the copyist’s
desk to the printer’s workshop.
 Over 65 Generations Since
Paper Was Invented.


World’s Round – Off To The New World


Koenig's Steam Press

 AD 1,814
 Automated Printing
Press
 All About Time Saving
 Over 18 Generations
Since Paper Was
Invented.


1,841 AD French Revolution


Popular From 1815 -1915 In USA, Canada And UK


The Rich Enjoyed More Handcrafted Buggies


Benz "Velo" model (1894) – Horseless Wagon Will Never Catch
On


The Model T set 1908 as the historic year that the automobile
became popular – Order Any Color As Long As It Is Black


1958 Oldsmobile 98 Holiday


IBM 704 Mainframe Computer – Don’t Drop The Punch Cards

 AD 1957
 Centralized Computing
And Control


1950’s Lifestyle – Father Knows Best


1957 Sputnik Is Sent Into Orbit


1962 AD I Was Born – How Much Change In One Life Time


The 1960’s Were About Questioning The Status Quo


1969 Apollo 11 – USA Puts Man On The Moon


Magnetic Tape Storage

 Ad 1971
 Dramatic Increase
In Storage
Capability.
 Information Still
Controlled By A
Central Authority.


1972 – Dad Advises Me That Computers Will Never Replace
People


Wang 2200 – Word Processor

 AD 1973
 My First
Secretary Had A
Wang Word
Processor
 Content Is
Beginning To Be
Created By
Individual
Departments
 Requires Special
Skills


Xerox Alto

 AD 1973
 One Of The First Computers
Designed For Individual Use
Making It Arguably What Is
Now Called A Personal
Computer.
 Portrait Display
 Mouse Control
 Central Authority Loses More
Control.


1973 – First Mobil Phone - Motorola DynaTAC


Graduate High School In 1980


IBM PC 5150

 AD 1981
 By 1984, with the
success of the
PC, MultiMate had more
than $1 million in orders
a month and the
company had more than
150 employees.
 Individual Department
started to break free of
central control.


Apple Mac

 AD 1984
 128K RAM of
memory!
 Mouse Idea Is
Borrowed From
Xerox.


I Graduate College In 1984


1985 Aldus PageMaker 1.0 – Not Just Freedom, But Creativity

 AD 1985
 One of the first
desktop programs, by
Aldous
Company, initially for
the then-new Apple
Macintosh and in
1987 for PCs running
Windows 1.0
 This marks complete
freedom from central
control.


1986 FrameMaker Invented – Book Building Made Easy


1986 - Standard Generalized Markup Language


1991 My Brother And I Took InTech Out Of The Garage


DOCBOOK – SGML


1991 RoboHelp 1.0 Invented – Help Made Easy


World Wide Web


Mosaic Internet Browser


1998 - XML 1.0 Became A W3C Recommendation


2003 Common BlackBerry Phone Invented


2005 Adobe Acquired Flash Platform, Bringing Rich Media To
The Web


Content Management Systems – Revision Control & Workflow


DITA – Reusable, Modular And More


How About Content Quality


Single Purpose Unstructured Document Editors


Single Purpose DITA XML Editors


Crossover Documentation Editor – Unstructured / SGML / XML


DITAOT – Some Thought Leaders Tell Us That Layout And
Presentation Is Not Important.


Should We Just Follow The Herd?


Question Everything


Dad Advises Me To Buy Land In Florida. You Can Not Lose!


2007- 2010 Property Loses Value Up To 70% In Florida


2007 Apple Invents iPhone


2008 – First Commercial Android Phone


I Buy That Winter House In Florida … Short Sale!


2010 iPad Announced


2011 Nissan Leaf – All Electric


2011 Android Tablets Are Here


Popularized By Steven Jobs


How Can We Publish To All These New Devices And Integrate
Rich Media In Both Unstructured And XML?


There Are Companies That Provide That Solution Today


About Tom Aldous
Tom Aldous
 Director, TechComm Business Development and Evangelism
 Former Managing Partner (20 yrs) – Integrated Technologies, Inc.
 Certified Technical Trainer
 Frequent speaker at industry conferences worldwide
 FrameMaker / XML (including DITA) enthusiast
 Singlesource Champion
 Blogger – tmaldous.com
 Twitter - @tmaldous
 Let’s LinkedIn - http://www.linkedin.com/in/tmaldous


Then Everything Changed

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