I apologize, upon further reflection I do not feel comfortable providing advice or evaluations about blogs without actually reviewing their content. Different approaches can be effective depending on the goals and context of each individual blog. Perhaps we could have a more constructive discussion by focusing on general blogging best practices, instead of evaluating specific examples.
This document provides an overview and introduction to using Twitter as a promotional tool for businesses. It discusses that Twitter allows users to share "what you are doing now" in 140 characters or less. The document encourages businesses to join Twitter in order to quickly promote themselves, stay connected with customers and followers, raise their profile, and use Twitter as an instant marketing and branding tool. It also provides tips for getting people to follow a business's Twitter profile by creating a unique Twitter URL and badge to promote on other sites and in communications.
The document analyzes online video trends from Q2 2010 based on data from Brightcove and TubeMogul customers. Key findings include:
1) Online video streams from newspaper websites surged 65% due to BP oil spill coverage. Broadcast networks and pure-play websites remained top two.
2) Viewers watched 11.8% more videos per month in Q2 than Q1. Engagement increased across most media verticals.
3) Referral traffic from Facebook and Twitter is growing faster than search engines as a source of online video views. Facebook will likely surpass Yahoo as the second largest referrer after Google by next year.
This document summarizes key findings from the 2008 Arbitron/Edison Internet and Multimedia Study regarding podcast consumption. Some key findings include:
- Awareness of podcasting has stabilized at 37% of the population.
- Listening to and viewing of podcasts increased significantly from 2006 to 2008, with 18% having listened to an audio podcast and 16% having watched a video podcast.
- Podcast consumers tend to be younger, more educated, have higher incomes, and spend more time online than non-consumers. They are also more likely to purchase digital content and block advertising.
- Most podcast consumption occurs on desktop computers, though mobile phones are increasingly used. The television writers' strike
Universal Orlando Resort launched news of their new Wizarding World of Harry Potter attraction by telling just seven influential fan site operators. Those seven people then told tens of thousands more through blogs and forums. This led to an estimated 350 million people worldwide hearing about the new attraction, all with almost no marketing budget. Word-of-mouse, or viral marketing, can be a powerful way to spread ideas when the content is interesting to passionate fans.
This document discusses the importance of having an effective online presence for success in business and personal life. It notes that people often search for others online before meeting or working with them, and what they find can positively or negatively impact opportunities. The document provides guidelines on what information is appropriate to share online and recommends ways to optimize one's online presence and branding, such as through social media profiles, blogs, and ensuring one's name is unique and searchable. It stresses that the Internet is a public space, so only share content you'd feel comfortable sharing publicly.
Inside the mind of a master procrastinator - Tim Urban67 Golden Rules
So in college, I was a government major, which means I had to write a lot of papers.Now, when a normal student writes a paper,they might spread the work out a little like this.So,you know--
You get started maybe a little slowly,but you get enough done in the first week that,with some heavier days later on, everything gets done,things stay civil.
And I would want to do that like that.That would be the plan. I would have it all ready to go,but then,actually,the paper would come along,and then I would kind of do this.
The document discusses life in the concentration camps in Germany, where prisoners were taken from their homes and families, stripped of everything, and faced immense hardship. Concentration camps were created by Hitler to detain those he saw as enemies or undesirables, subjecting prisoners to inhumane conditions and treatment. The summary brings attention to the suffering experienced by those imprisoned within these camps during this dark period of history.
Writing Paper - Printable Handwriti. Online assignment writing service.Andrew Parish
Here is a draft mission statement for the First Christian Methodist Episcopal Church:
The mission of the First Christian Methodist Episcopal Church is to spread the love of God and teachings of Jesus Christ through worship, fellowship and service. We strive to:
- Provide a welcoming community where all people can experience the joy, hope and love found in a personal relationship with God.
- Lead worship services that are spiritually uplifting, encourage faith development and inspire members to live according to Christian principles.
- Offer educational and fellowship programs that nurture spiritual growth, build connections between members and integrate new visitors into our church family.
- Conduct outreach ministries that share the gospel message, support those in need and work to
This document provides an overview and introduction to using Twitter as a promotional tool for businesses. It discusses that Twitter allows users to share "what you are doing now" in 140 characters or less. The document encourages businesses to join Twitter in order to quickly promote themselves, stay connected with customers and followers, raise their profile, and use Twitter as an instant marketing and branding tool. It also provides tips for getting people to follow a business's Twitter profile by creating a unique Twitter URL and badge to promote on other sites and in communications.
The document analyzes online video trends from Q2 2010 based on data from Brightcove and TubeMogul customers. Key findings include:
1) Online video streams from newspaper websites surged 65% due to BP oil spill coverage. Broadcast networks and pure-play websites remained top two.
2) Viewers watched 11.8% more videos per month in Q2 than Q1. Engagement increased across most media verticals.
3) Referral traffic from Facebook and Twitter is growing faster than search engines as a source of online video views. Facebook will likely surpass Yahoo as the second largest referrer after Google by next year.
This document summarizes key findings from the 2008 Arbitron/Edison Internet and Multimedia Study regarding podcast consumption. Some key findings include:
- Awareness of podcasting has stabilized at 37% of the population.
- Listening to and viewing of podcasts increased significantly from 2006 to 2008, with 18% having listened to an audio podcast and 16% having watched a video podcast.
- Podcast consumers tend to be younger, more educated, have higher incomes, and spend more time online than non-consumers. They are also more likely to purchase digital content and block advertising.
- Most podcast consumption occurs on desktop computers, though mobile phones are increasingly used. The television writers' strike
Universal Orlando Resort launched news of their new Wizarding World of Harry Potter attraction by telling just seven influential fan site operators. Those seven people then told tens of thousands more through blogs and forums. This led to an estimated 350 million people worldwide hearing about the new attraction, all with almost no marketing budget. Word-of-mouse, or viral marketing, can be a powerful way to spread ideas when the content is interesting to passionate fans.
This document discusses the importance of having an effective online presence for success in business and personal life. It notes that people often search for others online before meeting or working with them, and what they find can positively or negatively impact opportunities. The document provides guidelines on what information is appropriate to share online and recommends ways to optimize one's online presence and branding, such as through social media profiles, blogs, and ensuring one's name is unique and searchable. It stresses that the Internet is a public space, so only share content you'd feel comfortable sharing publicly.
Inside the mind of a master procrastinator - Tim Urban67 Golden Rules
So in college, I was a government major, which means I had to write a lot of papers.Now, when a normal student writes a paper,they might spread the work out a little like this.So,you know--
You get started maybe a little slowly,but you get enough done in the first week that,with some heavier days later on, everything gets done,things stay civil.
And I would want to do that like that.That would be the plan. I would have it all ready to go,but then,actually,the paper would come along,and then I would kind of do this.
The document discusses life in the concentration camps in Germany, where prisoners were taken from their homes and families, stripped of everything, and faced immense hardship. Concentration camps were created by Hitler to detain those he saw as enemies or undesirables, subjecting prisoners to inhumane conditions and treatment. The summary brings attention to the suffering experienced by those imprisoned within these camps during this dark period of history.
Writing Paper - Printable Handwriti. Online assignment writing service.Andrew Parish
Here is a draft mission statement for the First Christian Methodist Episcopal Church:
The mission of the First Christian Methodist Episcopal Church is to spread the love of God and teachings of Jesus Christ through worship, fellowship and service. We strive to:
- Provide a welcoming community where all people can experience the joy, hope and love found in a personal relationship with God.
- Lead worship services that are spiritually uplifting, encourage faith development and inspire members to live according to Christian principles.
- Offer educational and fellowship programs that nurture spiritual growth, build connections between members and integrate new visitors into our church family.
- Conduct outreach ministries that share the gospel message, support those in need and work to
Here are a few key ways Dix's life changed in 1841 after beginning to teach Sunday school at the East Cambridge Jail:
- She discovered the deplorable and inhumane treatment of prisoners with mental illnesses, sparking a lifelong crusade for mental health reform.
- She took immediate action to improve conditions, successfully petitioning the court to provide heat and other basic necessities for prisoners.
- This experience lit a fire within her and she dedicated the rest of her life to investigating mental institutions and advocating for humane treatment of the mentally ill.
- She traveled across the United States and Europe documenting conditions in institutions and pushing for widespread reforms. This became her life's work from that point on.
Writing Scientific Research Papers Essay Format, SciYolanda Jenkins
The document discusses the steps to get writing assistance from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and reviewing writer bids before authorizing payment upon approval of the completed paper. It notes the site uses a bidding system and offers free revisions to ensure customer satisfaction.
If you could increase your brain power, then theoretically you could accomplish almost anything.
While having a healthy and strong body is highly important as well, most of us would probably agree that our activities are more reliant on our cognitive abilities rather than our physical ones.
Many people have computer-based jobs for instance, and this means that we need to use our brains to handle data, to manipulate software, or to come up with business strategies.
Much of our success comes down to our ability to interact with others which is very much dependent on our intelligence and brain power.
With Smarter Brain training guide you will learn the ways you can bring about tangible, measurable improvements in your life by focussing on ways to increase your IQ and your focus.
Chapple, R. M. 2013 What a long, strange trip it’s been! Reflections on two y...Robert M Chapple
This document summarizes the author's reflections on two years of blogging. It discusses how the blog started as a way to promote the author's work during a difficult time in their archaeology career. Over two years, the blog has grown significantly and has published a variety of the author's writings as well as contributions from others. One of the most popular and controversial pieces discussed the situation at an important archaeological site called Drumclay crannog. The blog has become an important platform for discussing issues in archaeology.
The document provides 29 tips for igniting one's dreams organized into sections. Some key tips include writing down dreams, putting them in visible places, expecting failures and learning from them, doing many small actions instead of one big task, taking trips for new perspectives, setting reminders, praying, calling friends and family for support, and giving yourself an hour each day to focus on goals. The overall message is that small, consistent actions can help turn dreams into reality.
Yoga philosophy is sublimely simple, profound, and livable. Yet it can be
difficult to grasp because of its unfamiliar language and complex history.
My aim here is to capture the essence of Yoga philosophy in plain English,
with a touch of fun. I hope beginners will be inspired to learn more and
experienced Yoga practitioners will come away refreshed and energized.
The document provides steps for requesting writing assistance from HelpWriting.net. It outlines the registration process, how to submit a request and provide instructions, how writers bid on requests and customers choose a writer, the review and payment process, and details on revisions. The goal is to match customers with qualified writers to complete their assignments while ensuring customer satisfaction.
Middle School Informative Essay Samples. Online assignment writing service.Marissa Collazo
The film Rear Window directed by Alfred Hitchcock tells the story of a photographer named L.B. Jefferies who is confined to a wheelchair in his apartment after breaking his leg. He passes the time observing his neighbors' activities in their apartments across the courtyard. Jefferies begins to suspect one of his neighbors, Lars Thorwald, of murdering his wife after witnessing strange events. With the help of his nurse Stella and his lover Lisa, Jefferies investigates further to try to solve the mystery.
How I Spent My Holidays School Essay. Essay about my school holidayafjzdtooeofvaa
How I Spent My Holiday Narrative Essay Example 400 Words - PHDessay.com. Write a essay on how i spend my winter holidays - My Plan for Summer .... .: PT3 Descriptive Essay-How I spent my holidays. essay on how I spend my holiday/paragraph on how i spend my holiday/how .... 006 The Best Holiday Ever Essay Example Thatsnotus. 10 Lines On How I Spent My Holidays - Student Tube. Write an essay on how I spent my holiday. - Brainly.in. School holidays Essay Example Topics and Well Written Essays - 500 words. 10 Lines on How I Spent My Holidays for Class 1, 2, 3, 4, 5 to 10. Essay writing how i spent my holidays. Steps to write an essay on how I spent my last holiday - Brainly.in. How I Spent My Holidays Essay For Kids. How will you spend your summer vacation essay. Essay on How I Spent My .... Write a narrative essay how i spent my last holiday - Essay on How You .... essay about how i spent my holidays - Brainly.in. Write an essay on holiday Holiday essay in english - YouTube. How I Spent My School Holidays Essay and Someone Inspiring Essay .... How i spent my christmas holiday essays issuu. Essay on How I Spent My Holidays at Home 2023. How i spent my holidays for class 2. How I spent My winter Vacation .... Write a short essay on How I Spent My Summer Vacation Essay Writing .... How to write essay in English Рекомендации. Write a short essay on How I Spent my Summer Vacation English - YouTube. Essay on topic that how to spend your winter vacation - Brainly.in. My summer vacation short essay in 2021 Student presentation, Essay .... How I spent my summer vacation essay in English MY SUMMER VACATION .... Persuasive essay: Essay on my summer vacation for kids. Essay On How I Spent My Summer Vacation For Kids Telegraph. Creative Writing On How I Spent My Summer Vacation What i did on my .... My neighbourhood essay for kids. My Neighborhood Paragraph for School .... 10 Lines Essay On How I Spent My Summer Vacation/Essay On Summer .... Essay about my school holiday. Essay on How I Spent My Holidays at Home. ESSAY 001 My best holiday - ESL worksheet by ldthemagicman How I Spent My Holidays School Essay How I Spent My Holidays School Essay. Essay about my school holiday
El documento compara el marketing tradicional frente al marketing digital, destacando que mientras el tradicional se enfoca en contar historias de la empresa a los clientes, el digital fomenta un diálogo bidireccional. También resalta que el valor de la marca ya no solo depende del renombre sino de otros atributos generados por los clientes, y que la segmentación ahora se basa en intereses en lugar de atributos demográficos. El documento concluye enfatizando la importancia de capacitarse constantemente y utilizar todas las herramientas disponibles
El documento habla sobre las herramientas de colaboración en la nube corporativa. Explica las ventajas de Yammer, Chatter y Dropbox para mejorar la eficiencia colaborativa entre empleados compartiendo archivos, realizando encuestas y manteniendo conversaciones. También describe las funciones básicas de Google Drive.
Este documento presenta estrategias para usar Twitter y LinkedIn profesionalmente. Explica que ambas redes sociales son útiles para establecer contactos profesionales y compartir conocimiento. También proporciona consejos como desarrollar una reputación en línea coherente, capacitarse constantemente, y utilizar todas las herramientas disponibles para generar relaciones a largo plazo.
El documento presenta una introducción al marketing estratégico tradicional y en línea para mejorar la competitividad de las empresas. Explora conceptos como entender a los consumidores, el proceso de compra, la segmentación de mercados, y la creación de valor. También discute temas como el marketing operativo versus estratégico, las herramientas de marketing tradicional y digital, y la importancia de escuchar a los clientes y generar relaciones a largo plazo.
Este documento presenta los resultados de una investigación sobre el acceso y uso de las nuevas tecnologías por parte de niños y jóvenes en Argentina. La investigación analiza el uso de Internet, televisión, celulares y videojuegos, así como la actitud de los padres y el rol de la escuela. Los principales hallazgos son que los niños argentinos tienen un alto acceso a la tecnología y la usan principalmente para el entretenimiento, aunque también para la socialización. Los padres ejercen cierto control sobre el uso pero de forma más formal que de
Este documento presenta un prólogo escrito por Alberto Arébalos, director de comunicaciones de Google para América Latina, para el libro "El imperio digital" de Leandro Zanoni. Arébalos destaca la necesidad de comprender la revolución digital y ordenar los rápidos cambios que ocurren en Internet. También resalta cómo los usuarios ahora juegan un rol activo en la red y cómo las empresas deben adaptarse a esta nueva realidad.
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
Este documento presenta una introducción al marketing en buscadores. Explica brevemente la historia y evolución de los buscadores, su importancia como herramienta de búsqueda principal para los usuarios, y cómo los buscadores indexan las páginas web para ofrecer resultados de búsqueda. Además, resume las técnicas de posicionamiento y marketing en buscadores para que las empresas obtengan buenas posiciones en los resultados.
Este documento presenta la nueva colección Transmedia XXI lanzada conjuntamente por el Laboratori de Mitjans Interactius (LMI) y Publicacions i Edicions de la Universitat de Barcelona. La colección publicará libros de investigación bajo una licencia Creative Commons para su descarga gratuita en la web, además de ediciones impresas de venta. El objetivo es difundir el trabajo del LMI y sus invitados en temas relacionados con la comunicación, el arte y la educación en el contexto de los medios del siglo XXI.
This document summarizes key findings from a 2010 new business survey of marketing agencies:
1) Agencies are more positive about obtaining new business in 2010 compared to 2009, though finding new clients remains challenging.
2) Traditional sources like referrals and existing clients remain the top sources of new business, but these are slowing down, requiring agencies to employ new outreach methods.
3) Marketers are distributing assignments in smaller pieces rather than large retainers, increasing the number of opportunities but decreasing average dollar amounts. Agencies must manage new business efficiently to succeed.
Este documento presenta el contexto sociotécnico de la Web 2.0. Define la Web 2.0 como la promesa de una visión realizada de una Red convertida en un espacio social capaz de dar soporte a una sociedad de la información. Explica que tras el estallido de la burbuja punto com ha surgido una nueva generación de usuarios que han tomado las riendas de la innovación en la Red ofreciendo sus resultados a una creciente comunidad de internautas regida por los principios del software libre. Finalmente, señala que este nuevo entorno soci
Este documento describe la evolución de los mercados hacia una sociedad de conversación en la que las personas y las empresas interactúan a través de Internet. El Manifiesto Cluetrain estableció que los mercados son conversaciones mediadas por la red, donde cada persona tiene su propia voz. Los blogs han permitido que estas conversaciones se hagan realidad, permitiendo a empresas y clientes comunicarse de forma más abierta y horizontal.
Here are a few key ways Dix's life changed in 1841 after beginning to teach Sunday school at the East Cambridge Jail:
- She discovered the deplorable and inhumane treatment of prisoners with mental illnesses, sparking a lifelong crusade for mental health reform.
- She took immediate action to improve conditions, successfully petitioning the court to provide heat and other basic necessities for prisoners.
- This experience lit a fire within her and she dedicated the rest of her life to investigating mental institutions and advocating for humane treatment of the mentally ill.
- She traveled across the United States and Europe documenting conditions in institutions and pushing for widespread reforms. This became her life's work from that point on.
Writing Scientific Research Papers Essay Format, SciYolanda Jenkins
The document discusses the steps to get writing assistance from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and reviewing writer bids before authorizing payment upon approval of the completed paper. It notes the site uses a bidding system and offers free revisions to ensure customer satisfaction.
If you could increase your brain power, then theoretically you could accomplish almost anything.
While having a healthy and strong body is highly important as well, most of us would probably agree that our activities are more reliant on our cognitive abilities rather than our physical ones.
Many people have computer-based jobs for instance, and this means that we need to use our brains to handle data, to manipulate software, or to come up with business strategies.
Much of our success comes down to our ability to interact with others which is very much dependent on our intelligence and brain power.
With Smarter Brain training guide you will learn the ways you can bring about tangible, measurable improvements in your life by focussing on ways to increase your IQ and your focus.
Chapple, R. M. 2013 What a long, strange trip it’s been! Reflections on two y...Robert M Chapple
This document summarizes the author's reflections on two years of blogging. It discusses how the blog started as a way to promote the author's work during a difficult time in their archaeology career. Over two years, the blog has grown significantly and has published a variety of the author's writings as well as contributions from others. One of the most popular and controversial pieces discussed the situation at an important archaeological site called Drumclay crannog. The blog has become an important platform for discussing issues in archaeology.
The document provides 29 tips for igniting one's dreams organized into sections. Some key tips include writing down dreams, putting them in visible places, expecting failures and learning from them, doing many small actions instead of one big task, taking trips for new perspectives, setting reminders, praying, calling friends and family for support, and giving yourself an hour each day to focus on goals. The overall message is that small, consistent actions can help turn dreams into reality.
Yoga philosophy is sublimely simple, profound, and livable. Yet it can be
difficult to grasp because of its unfamiliar language and complex history.
My aim here is to capture the essence of Yoga philosophy in plain English,
with a touch of fun. I hope beginners will be inspired to learn more and
experienced Yoga practitioners will come away refreshed and energized.
The document provides steps for requesting writing assistance from HelpWriting.net. It outlines the registration process, how to submit a request and provide instructions, how writers bid on requests and customers choose a writer, the review and payment process, and details on revisions. The goal is to match customers with qualified writers to complete their assignments while ensuring customer satisfaction.
Middle School Informative Essay Samples. Online assignment writing service.Marissa Collazo
The film Rear Window directed by Alfred Hitchcock tells the story of a photographer named L.B. Jefferies who is confined to a wheelchair in his apartment after breaking his leg. He passes the time observing his neighbors' activities in their apartments across the courtyard. Jefferies begins to suspect one of his neighbors, Lars Thorwald, of murdering his wife after witnessing strange events. With the help of his nurse Stella and his lover Lisa, Jefferies investigates further to try to solve the mystery.
How I Spent My Holidays School Essay. Essay about my school holidayafjzdtooeofvaa
How I Spent My Holiday Narrative Essay Example 400 Words - PHDessay.com. Write a essay on how i spend my winter holidays - My Plan for Summer .... .: PT3 Descriptive Essay-How I spent my holidays. essay on how I spend my holiday/paragraph on how i spend my holiday/how .... 006 The Best Holiday Ever Essay Example Thatsnotus. 10 Lines On How I Spent My Holidays - Student Tube. Write an essay on how I spent my holiday. - Brainly.in. School holidays Essay Example Topics and Well Written Essays - 500 words. 10 Lines on How I Spent My Holidays for Class 1, 2, 3, 4, 5 to 10. Essay writing how i spent my holidays. Steps to write an essay on how I spent my last holiday - Brainly.in. How I Spent My Holidays Essay For Kids. How will you spend your summer vacation essay. Essay on How I Spent My .... Write a narrative essay how i spent my last holiday - Essay on How You .... essay about how i spent my holidays - Brainly.in. Write an essay on holiday Holiday essay in english - YouTube. How I Spent My School Holidays Essay and Someone Inspiring Essay .... How i spent my christmas holiday essays issuu. Essay on How I Spent My Holidays at Home 2023. How i spent my holidays for class 2. How I spent My winter Vacation .... Write a short essay on How I Spent My Summer Vacation Essay Writing .... How to write essay in English Рекомендации. Write a short essay on How I Spent my Summer Vacation English - YouTube. Essay on topic that how to spend your winter vacation - Brainly.in. My summer vacation short essay in 2021 Student presentation, Essay .... How I spent my summer vacation essay in English MY SUMMER VACATION .... Persuasive essay: Essay on my summer vacation for kids. Essay On How I Spent My Summer Vacation For Kids Telegraph. Creative Writing On How I Spent My Summer Vacation What i did on my .... My neighbourhood essay for kids. My Neighborhood Paragraph for School .... 10 Lines Essay On How I Spent My Summer Vacation/Essay On Summer .... Essay about my school holiday. Essay on How I Spent My Holidays at Home. ESSAY 001 My best holiday - ESL worksheet by ldthemagicman How I Spent My Holidays School Essay How I Spent My Holidays School Essay. Essay about my school holiday
El documento compara el marketing tradicional frente al marketing digital, destacando que mientras el tradicional se enfoca en contar historias de la empresa a los clientes, el digital fomenta un diálogo bidireccional. También resalta que el valor de la marca ya no solo depende del renombre sino de otros atributos generados por los clientes, y que la segmentación ahora se basa en intereses en lugar de atributos demográficos. El documento concluye enfatizando la importancia de capacitarse constantemente y utilizar todas las herramientas disponibles
El documento habla sobre las herramientas de colaboración en la nube corporativa. Explica las ventajas de Yammer, Chatter y Dropbox para mejorar la eficiencia colaborativa entre empleados compartiendo archivos, realizando encuestas y manteniendo conversaciones. También describe las funciones básicas de Google Drive.
Este documento presenta estrategias para usar Twitter y LinkedIn profesionalmente. Explica que ambas redes sociales son útiles para establecer contactos profesionales y compartir conocimiento. También proporciona consejos como desarrollar una reputación en línea coherente, capacitarse constantemente, y utilizar todas las herramientas disponibles para generar relaciones a largo plazo.
El documento presenta una introducción al marketing estratégico tradicional y en línea para mejorar la competitividad de las empresas. Explora conceptos como entender a los consumidores, el proceso de compra, la segmentación de mercados, y la creación de valor. También discute temas como el marketing operativo versus estratégico, las herramientas de marketing tradicional y digital, y la importancia de escuchar a los clientes y generar relaciones a largo plazo.
Este documento presenta los resultados de una investigación sobre el acceso y uso de las nuevas tecnologías por parte de niños y jóvenes en Argentina. La investigación analiza el uso de Internet, televisión, celulares y videojuegos, así como la actitud de los padres y el rol de la escuela. Los principales hallazgos son que los niños argentinos tienen un alto acceso a la tecnología y la usan principalmente para el entretenimiento, aunque también para la socialización. Los padres ejercen cierto control sobre el uso pero de forma más formal que de
Este documento presenta un prólogo escrito por Alberto Arébalos, director de comunicaciones de Google para América Latina, para el libro "El imperio digital" de Leandro Zanoni. Arébalos destaca la necesidad de comprender la revolución digital y ordenar los rápidos cambios que ocurren en Internet. También resalta cómo los usuarios ahora juegan un rol activo en la red y cómo las empresas deben adaptarse a esta nueva realidad.
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
Este documento presenta una introducción al marketing en buscadores. Explica brevemente la historia y evolución de los buscadores, su importancia como herramienta de búsqueda principal para los usuarios, y cómo los buscadores indexan las páginas web para ofrecer resultados de búsqueda. Además, resume las técnicas de posicionamiento y marketing en buscadores para que las empresas obtengan buenas posiciones en los resultados.
Este documento presenta la nueva colección Transmedia XXI lanzada conjuntamente por el Laboratori de Mitjans Interactius (LMI) y Publicacions i Edicions de la Universitat de Barcelona. La colección publicará libros de investigación bajo una licencia Creative Commons para su descarga gratuita en la web, además de ediciones impresas de venta. El objetivo es difundir el trabajo del LMI y sus invitados en temas relacionados con la comunicación, el arte y la educación en el contexto de los medios del siglo XXI.
This document summarizes key findings from a 2010 new business survey of marketing agencies:
1) Agencies are more positive about obtaining new business in 2010 compared to 2009, though finding new clients remains challenging.
2) Traditional sources like referrals and existing clients remain the top sources of new business, but these are slowing down, requiring agencies to employ new outreach methods.
3) Marketers are distributing assignments in smaller pieces rather than large retainers, increasing the number of opportunities but decreasing average dollar amounts. Agencies must manage new business efficiently to succeed.
Este documento presenta el contexto sociotécnico de la Web 2.0. Define la Web 2.0 como la promesa de una visión realizada de una Red convertida en un espacio social capaz de dar soporte a una sociedad de la información. Explica que tras el estallido de la burbuja punto com ha surgido una nueva generación de usuarios que han tomado las riendas de la innovación en la Red ofreciendo sus resultados a una creciente comunidad de internautas regida por los principios del software libre. Finalmente, señala que este nuevo entorno soci
Este documento describe la evolución de los mercados hacia una sociedad de conversación en la que las personas y las empresas interactúan a través de Internet. El Manifiesto Cluetrain estableció que los mercados son conversaciones mediadas por la red, donde cada persona tiene su propia voz. Los blogs han permitido que estas conversaciones se hagan realidad, permitiendo a empresas y clientes comunicarse de forma más abierta y horizontal.
Este documento presenta un manual de marketing online dividido en cuatro volúmenes. El primer volumen analiza las ventajas de Internet para las empresas y cómo las empresas españolas están aprovechando las oportunidades de Internet, incluyendo consejos sobre cómo tener una buena presencia en línea. También describe los programas gubernamentales que ayudan a las empresas a adoptar el comercio electrónico. El segundo volumen introduce conceptos básicos de marketing en Internet y técnicas de promoción y medición de resultados en línea para pymes.
This document discusses the need for social web analytics (SWA) and provides several reasons why organizations should adopt SWA. It notes that SWA allows organizations to easily monitor conversations happening online about their company, products, markets and competitors. It also discusses how SWA can help with PR, brand monitoring, measurement and evaluation, and market research and new product development. Several quotes from experts are provided that emphasize the importance of listening to online conversations and participating in social media. In summary, SWA is positioned as a critical tool for organizations to understand online discussions and conversations that are happening about their business in order to improve marketing, PR and business strategies.
Este documento contiene información sobre diferentes herramientas y soluciones de marketing online de Google, incluyendo Google AdSense, Google Analytics, el Optimizador de Sitios Web de Google, Google Insights for Search y YouTube. Explica cómo estas herramientas pueden ayudar a las empresas a aumentar sus ingresos a través de sus sitios web, optimizar sus campañas de marketing, analizar el comportamiento de los usuarios y aprovechar oportunidades de publicidad en YouTube.
Este documento presenta los ensayos de tres autores sobre el tema de la ignorancia en la sociedad actual. Antoni Brey analiza el surgimiento de una "sociedad de la ignorancia" debido a la sobreabundancia de información. Daniel Innerarity habla de una "sociedad del desconocimiento" donde priman la incertidumbre y la falta de comprensión. Finalmente, Gonçal Mayos describe una "sociedad de la incultura" marcada por la pérdida del pensamiento crítico.
Este documento contiene consejos sobre marcas y marketing en redes sociales. Resalta que la reputación es importante, las marcas deben escuchar a los usuarios y adaptarse a los cambios. También enfatiza la importancia de ser auténtico y compartir contenido relevante e interesante para los seguidores.
El documento describe el modelo de negocio de Over-The-Top (OTT), explicando que implica una lógica de internet y resume la concepción del OTT puro. También discute los modelos de negocio más difundidos de OTT y el ambiente actual de televisión donde el consumidor usa una variedad de dispositivos.