The document discusses a quote from Krishnamurthy from 2003 stating that the Internet has fundamentally altered the world by changing how people and societies interact globally through digital technologies and online networks.
Swarm intelligence is a modern artificial intelligence discipline that is concerned with the design of multiagent systems with applications, e.g., in optimization and in robotics. The design paradigm for these systems is fundamentally different from more traditional approaches.
Case Study: A Fan Page Effectiveness Study
In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.
Consumer Perceptions of Online Registration and Social LoginWikonsumer Research
The document summarizes key findings from a 2011 consumer research study on perceptions of online registration and social login:
- 4 in 5 consumers say that website registration bothers them and they are more likely to leave a site rather than complete registration.
- Social login is seen as a desirable alternative, with over 3 in 4 consumers saying websites should offer it. Preferences for social login over creating a new account or using a guest account increased from 28% to 41% over 10 months.
- Social login fans are more engaged online buyers who are more influenced by their social networks than critics of the approach.
Estudio de Internet en Centroamérica y el Caribe - Dichter & NeiraWikonsumer Research
Este documento presenta los resultados de una encuesta sobre el uso de Internet en 7 países de Centroamérica y República Dominicana. Los encuestados pasan en promedio 2.5 horas diarias navegando en Internet. Los principales momentos de uso son las tardes y noches entre semana, mientras que los fines de semana la intensidad de uso disminuye, con hasta un 30% de usuarios que no usan la web. La encuesta tuvo una muestra de 2,846 personas y un margen de error de ±5%.
El resumen analiza los resultados clave de un estudio realizado por la Universidad de Palermo y TNS Gallup sobre la felicidad en Argentina. La mayoría de los encuestados (8 de cada 10) se consideran felices, aunque los más jóvenes tienden a ser los más felices. Factores como tener una pareja, mayor poder adquisitivo y vivir fuera de una gran ciudad también se asocian con mayores niveles de felicidad. Al preguntar sobre el significado de la felicidad, las palabras más mencionadas fueron familia, amor y salud.
Estudio AMIPCI de Redes Sociales en México y Latinoamérica - 2011Wikonsumer Research
La Asociación Mexicana de Internet (AMIPCI), ha publicado un comunicado en el que se revelan datos sobre Internet y las redes sociales en México.
El estudio de redes Sociales en México y Latinoamérica 2011, revela varias estadísticas interesantes sobre el uso de las redes sociales en el país.
Aquí el link al comunicado:
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
Swarm intelligence is a modern artificial intelligence discipline that is concerned with the design of multiagent systems with applications, e.g., in optimization and in robotics. The design paradigm for these systems is fundamentally different from more traditional approaches.
Case Study: A Fan Page Effectiveness Study
In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.
Consumer Perceptions of Online Registration and Social LoginWikonsumer Research
The document summarizes key findings from a 2011 consumer research study on perceptions of online registration and social login:
- 4 in 5 consumers say that website registration bothers them and they are more likely to leave a site rather than complete registration.
- Social login is seen as a desirable alternative, with over 3 in 4 consumers saying websites should offer it. Preferences for social login over creating a new account or using a guest account increased from 28% to 41% over 10 months.
- Social login fans are more engaged online buyers who are more influenced by their social networks than critics of the approach.
Estudio de Internet en Centroamérica y el Caribe - Dichter & NeiraWikonsumer Research
Este documento presenta los resultados de una encuesta sobre el uso de Internet en 7 países de Centroamérica y República Dominicana. Los encuestados pasan en promedio 2.5 horas diarias navegando en Internet. Los principales momentos de uso son las tardes y noches entre semana, mientras que los fines de semana la intensidad de uso disminuye, con hasta un 30% de usuarios que no usan la web. La encuesta tuvo una muestra de 2,846 personas y un margen de error de ±5%.
El resumen analiza los resultados clave de un estudio realizado por la Universidad de Palermo y TNS Gallup sobre la felicidad en Argentina. La mayoría de los encuestados (8 de cada 10) se consideran felices, aunque los más jóvenes tienden a ser los más felices. Factores como tener una pareja, mayor poder adquisitivo y vivir fuera de una gran ciudad también se asocian con mayores niveles de felicidad. Al preguntar sobre el significado de la felicidad, las palabras más mencionadas fueron familia, amor y salud.
Estudio AMIPCI de Redes Sociales en México y Latinoamérica - 2011Wikonsumer Research
La Asociación Mexicana de Internet (AMIPCI), ha publicado un comunicado en el que se revelan datos sobre Internet y las redes sociales en México.
El estudio de redes Sociales en México y Latinoamérica 2011, revela varias estadísticas interesantes sobre el uso de las redes sociales en el país.
Aquí el link al comunicado:
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
Entrevista a Luis Miguel Barral - Investigación de Mercados y ÉticaWikonsumer Research
“Si concibes a tus consumidores como seres humanos la gente no vendrá a ti solo por tus productos." - Luis Miguel Barral en entrevista a la revista MAN.
Estudio sobre la Evolución de los Grupos Socioeconómicos (GSE) en Chile y Amé...Wikonsumer Research
Contenido del Reporte:
* 15 Tendencias consumidores
* Datos demográficos
* Posesión de bienes y servicios
* Opiniones y actitudes
* Actitud de compra
* Uso del tiempo
* Consumo de medios
* Informe GSE Latam
El presente informe es sólo un resumen
para mayor información contacta a research.omg@omgchile.cl
Muchos responsables de marketing ven al correo electrónico, Facebook, Twitter y otras redes sociales como canales que compiten los unos con los otros. Los consumidores, por otro lado, utilizan estos canales de muchas formas distintas pero no los tratan de un modo exclusivo.
De hecho, los consumidores aprovechan la fuerza de canal para comunicarse y esto es lo que los responsables de marketing deberían hacer también.
El estudio de eCircle sobre “Redes Sociales y e-mail marketing en Europa” fue creado en cooperación con Mediacom Science y revela nueva información respecto a cómo los consumidores se comprometen con las marcas vía correo electrónico o en redes sociales como Facebook y Twitter. Ofrece a los responsables de marketing la oportunidad de ver de qué manera efectiva deben optimizar estos canales.
Para bajar los resultados
Soy Digital es el Reporte Anual sobre Consumo Digital que elabora el área de Research de AyerViernes para entender el cambio del comportamiento de los chilenos y las tendencias que deben enfrentar las marcas.
Para bajar el reporte visita: http://soydigital.ayerviernes.com/
Uma pesquisa do Ibope, divulgada no início do mês, revelou que a “nova classe média brasileira” prefere fazer compras em loja de ruas a comprar em shoppings. Intitulado Classe C Urbana do Brasil: Somos iguais, Somos diferente, o estudo destacou a ascensão da classe C, seus hábitos de consumo e o comportamento desse segmento.
Você pode fazer o download da apresentação que foi feita no MaxiMidia 2010 através do link: http://www.ibope.com.br/maximidia2010/download/Classe_C.pdf
La encuesta online sobre hinchas de Blooming tuvo 441 participantes y buscó conocer sus opiniones sobre el club. La mayoría no son socios actuales pero estarían dispuestos a pagar una membresía. Casi la mitad compró productos del club en el último año y asisten regularmente a los partidos de local. Consideran que la transparencia financiera y el apoyo a las divisiones menores son áreas que el club debe mejorar.
El documento describe un estudio realizado por AIMC sobre el consumo de medios tradicionales y sus versiones digitales entre usuarios de Internet. Se envió una encuesta por correo electrónico a 2.900 personas que habían proporcionado su dirección de correo en encuestas anteriores de EGM. La encuesta preguntaba sobre el consumo de prensa, radio, televisión, cine y revistas tanto en formato tradicional como digital. De los 2.900 encuestados iniciales, 398 completaron la encuesta. El estudio analiza las diferencias en el perfil soci
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives?
The following whitepaper takes an in-depth look at the online qualitative arena, provides you with info about iModerate's qualitative-quantitative solution and gives you the information you need to help you navigate this landscape effectively.
Download this presentation here: http://www.imoderate.com/White_Papers
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
Internet Audience and growth: an overview by region and country.
How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
What are the key applications used to communicate online
How consumers engage with search, social networking, and entertainment online
Specific insight into news, information and retail categories and subcategories.
You can download this presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Estado_de_Internet_en_Argentina
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
Estudio Teens 2010: Que quieren y consumen los adolescentes del mundoWikonsumer Research
El documento analiza cómo son los adolescentes actuales de entre 12 y 19 años y cómo evolucionarán sus hábitos de consumo en los próximos años. Para ello, se ha realizado una investigación cualitativa y cuantitativa con más de 8.000 adolescentes de 8 países. El estudio concluye que los adolescentes actuales son cada vez más independientes, globalizados e influyentes como consumidores. Sin embargo, también se vuelven más exigentes y buscan productos y marcas que reflejen sus valores como el respeto por el medio ambiente y la responsabilidad social.
El Impacto de Twitter en la generación y difusión de innovaciónWikonsumer Research
El objetivo general de esta investigación es tratar de explicar cómo y por qué twitter se ha convertido en un referente de generación y difusión de la innovación. ¿Qué caracteriza a la comunidad de los usuarios que se acercan a esta plataforma? ¿Qué reglas tácitas o implícitas comparten éstos para que la
colaboración a través de la comunicación surja? ¿Qué rol desempeña la tecnología como facilitadora de esta colaboración?
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Entrevista a Luis Miguel Barral - Investigación de Mercados y ÉticaWikonsumer Research
“Si concibes a tus consumidores como seres humanos la gente no vendrá a ti solo por tus productos." - Luis Miguel Barral en entrevista a la revista MAN.
Estudio sobre la Evolución de los Grupos Socioeconómicos (GSE) en Chile y Amé...Wikonsumer Research
Contenido del Reporte:
* 15 Tendencias consumidores
* Datos demográficos
* Posesión de bienes y servicios
* Opiniones y actitudes
* Actitud de compra
* Uso del tiempo
* Consumo de medios
* Informe GSE Latam
El presente informe es sólo un resumen
para mayor información contacta a research.omg@omgchile.cl
Muchos responsables de marketing ven al correo electrónico, Facebook, Twitter y otras redes sociales como canales que compiten los unos con los otros. Los consumidores, por otro lado, utilizan estos canales de muchas formas distintas pero no los tratan de un modo exclusivo.
De hecho, los consumidores aprovechan la fuerza de canal para comunicarse y esto es lo que los responsables de marketing deberían hacer también.
El estudio de eCircle sobre “Redes Sociales y e-mail marketing en Europa” fue creado en cooperación con Mediacom Science y revela nueva información respecto a cómo los consumidores se comprometen con las marcas vía correo electrónico o en redes sociales como Facebook y Twitter. Ofrece a los responsables de marketing la oportunidad de ver de qué manera efectiva deben optimizar estos canales.
Para bajar los resultados
Soy Digital es el Reporte Anual sobre Consumo Digital que elabora el área de Research de AyerViernes para entender el cambio del comportamiento de los chilenos y las tendencias que deben enfrentar las marcas.
Para bajar el reporte visita: http://soydigital.ayerviernes.com/
Uma pesquisa do Ibope, divulgada no início do mês, revelou que a “nova classe média brasileira” prefere fazer compras em loja de ruas a comprar em shoppings. Intitulado Classe C Urbana do Brasil: Somos iguais, Somos diferente, o estudo destacou a ascensão da classe C, seus hábitos de consumo e o comportamento desse segmento.
Você pode fazer o download da apresentação que foi feita no MaxiMidia 2010 através do link: http://www.ibope.com.br/maximidia2010/download/Classe_C.pdf
La encuesta online sobre hinchas de Blooming tuvo 441 participantes y buscó conocer sus opiniones sobre el club. La mayoría no son socios actuales pero estarían dispuestos a pagar una membresía. Casi la mitad compró productos del club en el último año y asisten regularmente a los partidos de local. Consideran que la transparencia financiera y el apoyo a las divisiones menores son áreas que el club debe mejorar.
El documento describe un estudio realizado por AIMC sobre el consumo de medios tradicionales y sus versiones digitales entre usuarios de Internet. Se envió una encuesta por correo electrónico a 2.900 personas que habían proporcionado su dirección de correo en encuestas anteriores de EGM. La encuesta preguntaba sobre el consumo de prensa, radio, televisión, cine y revistas tanto en formato tradicional como digital. De los 2.900 encuestados iniciales, 398 completaron la encuesta. El estudio analiza las diferencias en el perfil soci
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives?
The following whitepaper takes an in-depth look at the online qualitative arena, provides you with info about iModerate's qualitative-quantitative solution and gives you the information you need to help you navigate this landscape effectively.
Download this presentation here: http://www.imoderate.com/White_Papers
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
Internet Audience and growth: an overview by region and country.
How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
What are the key applications used to communicate online
How consumers engage with search, social networking, and entertainment online
Specific insight into news, information and retail categories and subcategories.
You can download this presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Estado_de_Internet_en_Argentina
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
Estudio Teens 2010: Que quieren y consumen los adolescentes del mundoWikonsumer Research
El documento analiza cómo son los adolescentes actuales de entre 12 y 19 años y cómo evolucionarán sus hábitos de consumo en los próximos años. Para ello, se ha realizado una investigación cualitativa y cuantitativa con más de 8.000 adolescentes de 8 países. El estudio concluye que los adolescentes actuales son cada vez más independientes, globalizados e influyentes como consumidores. Sin embargo, también se vuelven más exigentes y buscan productos y marcas que reflejen sus valores como el respeto por el medio ambiente y la responsabilidad social.
El Impacto de Twitter en la generación y difusión de innovaciónWikonsumer Research
El objetivo general de esta investigación es tratar de explicar cómo y por qué twitter se ha convertido en un referente de generación y difusión de la innovación. ¿Qué caracteriza a la comunidad de los usuarios que se acercan a esta plataforma? ¿Qué reglas tácitas o implícitas comparten éstos para que la
colaboración a través de la comunicación surja? ¿Qué rol desempeña la tecnología como facilitadora de esta colaboración?
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
The Wisdom of Consumer Crowds
1. „The Internet has fundamentally altered
the world.“ Krishnamurthy, 2003
Andrea Hemetsberger
Innsbruck University School of Management
A fine picture of the Internet
Dark blue: net, ca, us
Green: com, org
Red: mil, gov, edu
Yellow: jp, cn, tw, au, de
Magenta: uk, it, pl, fr
Gold: br, kr, nl
White: unknown
Andrea Hemetsberger
Innsbruck University School of Management
1
2. Robert V. Kozinets
Schulich School of Business
York University
The Wisdom of Consumer Crowds
Collective Innovation in the Age Andrea Hemetsberger
School of Management
of Networked Marketing Innsbruck University
Hope J. Schau
Eller College of Management
The University of Arizona
Andrea Hemetsberger
Innsbruck University School of Management
Andrea Hemetsberger
Innsbruck University School of Management
2
3. Yes You. You Control the Information Age.
Andrea Hemetsberger
Innsbruck University School of Management
etribes
• Global Consumers have extended themselves through Computer-Mediated
Communication
– 84% use newsgroup for info on hobbies or personal interests
– 52% have contributed content online
– 40% use chat
– 6% maintain blogs
(USA figures)
• Interacting in Online Communities has become second nature
– “virtual” or “real”
• Average age of online community contributor is 33
g g y
• Pareto no longer rules
– Content creation pyramid
Andrea Hemetsberger
Innsbruck University School of Management
3
4. content creation pyramid
(Bradley Horowitz)
Andrea Hemetsberger
Innsbruck University School of Management
„Business and society need categories and
procedures to guide the powerful phenomenon
of collective consumer innovation.“
Kozinets, Hemetsberger & Schau, 2008
Andrea Hemetsberger
Innsbruck University School of Management
4
5. varieties of online community creativity
• consumers are writing and sharing their texts,
• distributing their various podcasts and vlogs,
• programming and d b i software t th
i d debugging ft together,
• posting photographs (e.g., flickr)
• commenting and tagging on photos, blogs, vlogs,
• creating news, ads
• parodies, and satire
• refine, alter, and design products
• create their own brands
• set up their own online businesses
Andrea Hemetsberger
Innsbruck University School of Management
some key texts
Andrea Hemetsberger
Innsbruck University School of Management
5
6. some key texts
Andrea Hemetsberger
Innsbruck University School of Management
consumer creativity
• Dimly understood concept (Moreau and Dahl 2005)
• Innovative consumer behavior is actually an integral part in
the daily life of every consumer, not a rare activity.
• General neglect of the collaborative side of creative
consumer cultures and its implications for marketing (e.g.,
Burroughs and Mick 2004)
Andrea Hemetsberger
Innsbruck University School of Management
6
7. consumer creativity
• Creativity is generally defined as the production of novel,
usefull ideas or problem solutions. It refers to both the process
sef sol tions
of idea generation or problem solving and the actual idea or
solution (Amabile, 1983; Sternberg, 1988a; Weisberg, 1988,
Amabile, 2005)
• The créateur is a person who makes, designs, and/or invents
things
Andrea Hemetsberger
Innsbruck University School of Management
consumer creativity
Individual creativity:
Mozart claimed that pleasant moods were most conducive to his
creativity: “When I am, as it were, completely myself, entirely
alone, and of good cheer—say, traveling in a carriage, or walking
after a good meal, or during the night when I cannot sleep; it is
on such occasions that my ideas flow best and most abundantly”
(Vernon, 1970: 55)
The concept of flow (Czikszentmihaly), total immersion
Andrea Hemetsberger
Innsbruck University School of Management
7
8. consumer creativity
Individual creativity:
Compare Margaret Wertheim’s (1999) thoughts on the state of
our psyche on the Internet:
p y
“by creating a space that follows the virtual laws of thought rather
the concrete laws of matter, cyberspace provides a cosmos
where the psyche can once again live and breathe.”
Caught in our fragmented, postmodern self that tries to resist
modernist norms and traditions we are in constant search for a
renewed, re unified
renewed re-unified, and authentic self. Cyberspace becomes the
self
sacred place for contemplation and self-construction, and the
space where our digitalized minds freed from our corporeal
reality, become creative.
Andrea Hemetsberger
Innsbruck University School of Management
consumer creativity
• Online communities for new product development (Prahalad
and Ramaswamy 2004; von Hippel 2005)
• In recent research, Hargadon and Bechky (2006) emphasize
a key point: collective creativity takes on a quality distinct
from individual creativity
• The rise of particular kinds of online creativity reflects an
important q
p qualitative shift in the nature of the creative pprocess
Andrea Hemetsberger
Innsbruck University School of Management
8
9. consumer creativity
Collective creativity:
Occurs when social interaction triggers new interpretations and
discoveries that consumers thinking alone could not have been
generated (Hargadon and Bechky, 2006)
Collective creativity as a process of variation (idea creation) and
selection (idea usefulness) in evolutionary theory
The network effect boosts variation, interactivity provides an
abundance of selection mechanisms (reviews, recommendations,
votings, et cetera)
Andrea Hemetsberger
Innsbruck University School of Management
objective of presentation
• Assertion: the creativity and productivity of consumers online is
exceptional and is beginning to offer major managerial challenges
and opportunities that deserve further theorization
• Contribution: Begin to offer frameworks for understanding the
varieties of online consumer creativity
Andrea Hemetsberger
Innsbruck University School of Management
9
10. dimensions of online community creation
• Collective Innovation Orientation:
some of the communities and teams tend to be goal focused
whereas in other communities, innovation is a byproduct of their
collective online activities and interests.
• Collective Innovation Concentration:
assesses the concentration of innovative contribution among the
community. In some communities, only a few individual
consumers contribute the vast majority of the work required to
realize an innovative accomplishment. In other communities, the
contribution is spread among a large number of contributors.
Andrea Hemetsberger
Innsbruck University School of Management
types of creative consumer behavior
Andrea Hemetsberger
Innsbruck University School of Management
10
11. swarms
“Swarms” is th moniker we give t th amassed collections of
“S ” i the ik i to the d ll ti f
often-multitudinous yet individually small individual contributions that
occur as a part of more natural or free-flowing cultural or communal
practices. These types of communities and their contributions are
most strongly associated with activity in the Web 2.0 world.
Andrea Hemetsberger
Innsbruck University School of Management
swarms
Andrea Hemetsberger
Innsbruck University School of Management
11
12. swarms
Andrea Hemetsberger
Innsbruck University School of Management
swarms
Andrea Hemetsberger
Innsbruck University School of Management
12
13. swarms
Andrea Hemetsberger
Innsbruck University School of Management
mobs
“Mobs” h
“M b ” have a high concentration of innovation contribution, b t
hi h t ti fi ti t ib ti but
these contributions are oriented to a communo-ludic spirit of
communal play and lifestyle exchange. Mobs are often based
around the contributions of specialists who speak to relatively
homogenous affinity or interest groups.
Andrea Hemetsberger
Innsbruck University School of Management
13
14. mobs
Andrea Hemetsberger
Innsbruck University School of Management
mobs
Andrea Hemetsberger
Innsbruck University School of Management
14
15. mobs
Andrea Hemetsberger
Innsbruck University School of Management
mobs
Andrea Hemetsberger
Innsbruck University School of Management
15
16. mobs
Andrea Hemetsberger
Innsbruck University School of Management
crowds
This is the term we give to large, organized g p who g
g g , g groups gather or are
gathered together specifically to plan, manage, and/or complete
particular tractable and well defined projects. What differentiates
“Crowds” is the generally lower concentration of collective
innovation—it is dispersed among a number of contributors—and
their intentional collaboration in a particular project.
Andrea Hemetsberger
Innsbruck University School of Management
16
17. crowds
Andrea Hemetsberger
Innsbruck University School of Management
crowds
Andrea Hemetsberger
Innsbruck University School of Management
17
18. crowds
Andrea Hemetsberger
Innsbruck University School of Management
crowds
Andrea Hemetsberger
Innsbruck University School of Management
18
19. crowds
Andrea Hemetsberger
Innsbruck University School of Management
hives
At the furthest level of creativity contribution are consumers who
y
gather into organized semi-permanent collectives, which we term
“Hives”. These “consumers” are industrious, diligent, and regular, and
would include groups such as ongoing Open Source software
communities, local Star Trek episode production groups, vlog and
podcast production teams, and so on.
Andrea Hemetsberger
Innsbruck University School of Management
19
20. virtual space design by hives
Andrea Hemetsberger
Innsbruck University School of Management
film productions by hives
Andrea Hemetsberger
Innsbruck University School of Management
20
21. product design by hives
Andrea Hemetsberger
Innsbruck University School of Management
product design by hives
Andrea Hemetsberger
Innsbruck University School of Management
21
22. Andrea Hemetsberger
Innsbruck University School of Management
Andrea Hemetsberger
Benjamin Grycams "Beck's Experience". Foto: Lars Cramer Innsbruck University School of Management
22
23. Andrea Hemetsberger
Codename: Alexis Innsbruck University School of Management
software production by hives
Andrea Hemetsberger
Innsbruck University School of Management
23
24. Conclusion
What are the implications of these altered understandings for our theories of
consumers, communities, and creativity?
– Our framework considers different forms of consumer creativity which
imply different ways to address them
– Individual creativity versus collaborative creativity
– Individualistic, content-oriented, highly collaborative and innovative
– Companies’ role ?
Andrea Hemetsberger
Innsbruck University School of Management
Implications
Different ways of thinking:
– Re-aesthetization and re-enchantment of creative, voluntary “work”
– Forms and amount of relationships are open
– Rules are framing adequate social action: helping and sharing, collective
reflection (reviews, critique, recommendations), and reinforcing behavior
Different enabling technologies for mobs, sources, hives, and sources:
– Toolkits for ind. contributions, immersive technology, visibility, support,
opportunities for contribution, information sharing with individual
consumers
– Enabling technology (Web 2 0) social platforms interactivity is key
2.0), platforms, key,
contributing instead of ‘managing’
Andrea Hemetsberger
Innsbruck University School of Management
24
25. Thank you for your attention!
Questions and comments are very welcome
Kozinets, Robert, Andrea Hemetsberger and Hope Jensen Schau (2008), “The
Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked
Marketing,” Journal of Macromarketing, Vol. 28 (4), 339-354.
Andrea Hemetsberger
Innsbruck University School of Management
25