2. Convention 1. Artist name/logo
Pixies
• Logo is centered in the home page
• In between the main titles
• White sans-serif italics font
• Largest text on the page
The Weeknd
• Smaller logo
• In capitals
• Black sans-serif font
• Only slightly more prominent than the main titles
3. Convention 2. Background images
Pixies
• Both images are advertising new music
• Pixies have gone for a vinyl, as many of their
buyers buy back catalogue
• Grey background
• Pixies don't tend to use images/videos of
themselves, whether it be in videos or on their
website
The Weeknd
• Graphic image of the artist
• Close up
• Low angle
• Situated on a white background
• Text 'AFTER HOURS' overlays it
• Sharp edges to the image
• This is his album image
4. Convention 3. Use of frames
Pixies
• No animations used
• Home page image moves with the page
The Weeknd
• Some creative animations used for framing
• When you scroll down, images appear from the sides
of the website
• Home page image moves with the page
• Animation at the bottom of the page and on the
march site
5. Convention 4. Social Media
Pixies
• White logos
• 6 logos
• They have created a modern looking website to
appeal to a younger audience, as they are an
older band
• No links at the top of the home page
The Weeknd
• Simplistic social media links at the bottom of the
websites
• The weeknd (being a more modern artist), has more
links than the Pixies
• Black logos
• No links at the top of the home page
6. Convention 5. Layout
Pixies
• Main links are white, and sit on the grey vinyl
picture
• A
• A
• A
• A
• A
The Weeknd
• Top links are separated from the rest of the page by a
black lines
7. Convention 6. Main sections
Pixies
• 6 top links
• Home, Tour, News, Podcast, Merch, Stream
• Slightly more unconventional
• Podcast is unique
• 'Stream' as opposed to 'videos' or 'music'
The Weeknd
• 6 top links
• Home, News, Tour, Music, Videos, Store
• These are the most common top links
• 'Videos' more modern to have a link to youtube
promotional media
8. Convention 6. Main sections - Tour
Pixies
• Black background
The Weeknd
• Similar formats
• White background
9. Convention 6. Main sections - News
Pixies
• Simplistic
• 'Read more'
• Mostly focuses on new releases
The Weeknd
• Similar designs on both websites
• Includes more text denoting what each image (link to
new page) is
• References other social medias
10. Convention 6. Main sections – Videos/podcast
Pixies
• Image placed behind the main sections
The Weeknd
• Creativity in the design of the website
• You can scroll left and right
11. Convention 6. Main sections – Music/Stream
Pixies
• Takes you to another website, providing the
option to choose which platform to stream it
• It only provides these services for one single
The Weeknd
• Incorporates all of his albums and singles images onto
the page
• This format works better, as it creates more visual
creativity
12. Convention 7. Merchandise
Pixies
• All products have a white box around them
• Similar merch on both sites (clothing,
vinyl/cassettes, posters)
The Weeknd
• Animation
• Black bar with yellow text scrolls (intetextualising TV
news feed)
• Products have no backgrounds
