The most enduring collaborations in many companies are between finance and IT teams. Collaboration has become more critical as an increasing number of finance and IT teams perceive the cost burden of underlying infrastructures, and especially core databases, are weighing down budgets. Premium investments in commodity database technology, for example, constrain investments in cloud, mobile, and analytics, which are used to drive value in brand, usability, and consumerization. This presentation discusses the strategies and resources are available to enable your finance team to partner with your colleagues in IT to: - Identify new technology that meets enterprise standards and reduces the cost burden of underlying applications infrastructure, - Change the game on restrictive database-driven ULAs to break vendor lock-in and free up resources and - Set up a migration workflow to rapidly move applications off proprietary database technology, or outsource the project to global integration partners. For more information on how to save with Postgres contact sales@enterprisedb.com.

1. The Value of
Postgres to IT and
Finance
Migrate to an Enterprise Class Database.
Four weeks, minimal code changes.
Same skill sets, Similar tools. And cut
your Oracle spend by 70%.

2. where would
you invest
the savings?
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Mobile Enablement
Social Media
Visualization
Consumerization
Cloud Enablement
Big Data Insights
Analytics
Are you paying more for the database
and getting less out of applications?

3. April 2015 ID Number G00273643
GARTNER IMPACT APPRAISAL
State of Relational Open Source RDBMS
“By 2018, more than 70% of new in-house applications will be developed
on an OSDBMS and…”
“50% of existing commercial RDBMS instances will have been converted
or will be in process.”
Impact
“Relational OSDBMS has matured and can be considered as a standard
infrastructure choice for a large majority of new enterprise apps”
“Relational OSDBMS can be used today to replace existing internal
commercial RDBMS choices.”
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4. Gartner: Relational OSDBMS has matured and today can be considered as a standard
infrastructure choice for a large majority of new enterprise applications.
Figure 1. Relational Open-Source
DBMS Maturity Evaluation, 2009
Source: Gartner (April 2015)
Figure 2. Relational Open-Source
DBMS Maturity Evaluation, 2015
Source: Gartner (April 2015)
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5. We must run on Solaris.
Nothing beats the reliability of Solaris.
We will lose customers if we move off Solaris.
I could not sleep at night if we moved off Solaris.
We cannot run our business on Open Source Linux.
We have invested too much in Solaris to move now.
I built my career & this organization on Solaris!
Notable Quotes:
How many people recall the same reluctance
paying premiums for Solaris (UNIX)?
LANDMARK MOMENTS . . .
You have done this before! And it takes Leadership.
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6. • Commercial Relational Database is 35yrs old.
• Management skill sets and operational staff are ubiquitous
• Standards, best practices, and automation have reached their
highest levels, rates of change are consistent with commodity
products.
• But pricing in the market continues to increase.
• Artificial barriers like vendor lock-in and ULA’s reinforce a lop-sided balance
of power, protecting prices.
THE NEED FOR A GAME CHANGER IN OPERATIONAL DB
© Copyright EnterpriseDB Corporation, 2015. All rights reserved.
MORE IMPORTANT:
Global competition demands investment in progressive
technologies that strengthen brand & usability, avoiding the risk
of displacement by new players in the market!

7. RELATIVE COST MOVEMENT FOR IT STACK COMPONENTS
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8. “Inventory the organization’s in-house developed applications
and evaluate the less critical and less risky applications for
conversion.”
“Begin to replace the RDBMS platform . . . with a Relational
OSDBMS.”
Recommendations
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April 2015 ID Number G00273643
GARTNER IMPACT APPRAISAL
© Copyright EnterpriseDB Corporation, 2015. All rights reserved.

9. Web apps
& Mobile
Custom apps
ISV apps
Oracle, SAP, MS
Prop. apps
APPS INVENTORY: DATABASE APPLICATIONS BY
COMPLEXITY
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10. CHANGING THE GAME ON ULAS
OBJECTION:
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THE PATTERN OVER THE LAST 10 YEARS
Paying $4-6 Million for a 3 Year Term ULA
Extract larger discounts by committing to larger growth in license volume
The payment is sunk cost -- Use Oracle everywhere possible to get the ROI.
All licenses are rolled under a common CSI (recurring support), and there is no
going back
RESPONSES: STOP TRADING GROWTH FOR HIGHER DISCOUNTS
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– Oracle will play this game all day long
First it gets Oracle licenses into apps where they are not needed
Second it contractually builds the CSI recurring revenue stream

11. CHANGING THE GAME ON ULAS
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RESPONSES: STOP TRADING GROWTH FOR HIGHER DISCOUNTS
Stop the ULA, negotiate for lower growth rates, or move to an ELA.
Now you have the option
Construct a 3 year database migration plan
Migrate Custom Apps to an OS RDBMS (EDB)
Re-Provision those Oracle licenses to Apps of Record (ERP, CRM, etc.)
You might see higher prices, but in parallel you drop license volume
Target low to zero growth in purchased licenses for Apps of Record (ERP, CRM, etc.)
This creates room to re-provision licenses migrated from Custom Apps
Manage the common CSI by planning in advance for re-provisioning to
Apps of Record (ERP, CRM, etc.)
Oracle utilizes the ULA as a hedge
Oracle customers need a hedge as well---
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12. COMPARATIVE DB PRICING SLIDE
COST PER CORE CALCULATION
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13. $5Bil company – Straw Man
• 100 - 150 total applications inventory
• 60 - 90 Apps are Custom Apps
• 40 - 60 Apps are based on Oracle
Custom application footprint
• 2 dual socket, quad core servers
• 16 cores
• 16 cores/app x ~ 50apps = 800 cores
EXAMPLE: INVENTORY APPS BASED ON ORACLE
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14. Migration Apps: Middle Tier Inventory
50 apps x 16 cores = 800 cores
50% are the initial target (sweet spot)
APPLICATION MIGRATION PROCESS
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Pool 50% 30% 20%
Days/App 20 Days 40 Days 60 Days
# of apps 25 Apps 15 Apps 10 Apps
# of cores 400 Cores 240 Cores 160 Cores
Net Savings $3.7 Million $2.0 Million $1.2 Million
3 yr (Net) ROI 140% 109% 84%
800 CORES

15. FREE CASH FLOW MODEL – RE-PROVISIONING LICENSES
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
1
2
3
4
5
6
$1,227,000
$1,884,000
$2,269,000
$1,041,000
$384,000
$0
1
2
3
4
5
6
Support
$136,000
$218,000
$272,000
$272,000
$272,000
$272,000
License
$1,227,000
$1,884,000
$2,269,000
$1,041,000
$384,000
$0
Free
Cash
Flow
Model:
Re-­‐Provisioning
Licenses
Support
License
Migration Plan: 50 Applications migrated over 3 years
Year 1 – 50% of cores, 500 person days labor, Re-Provision 33% per year
Year 2 – 30% of cores, 600 person days labor, Re-Provision 33% per year
Year 3 – 20% of cores, 600 person days labor, Re-Provision 33% per year
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16. CONVERSION ROI ANALYSIS _ 50% SWEET SPOT
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17. WHAT IS IT GOING TO TAKE?
THE ENTERPRISE CUSTOMER KNOWS THE PROBLEM
Paying way too much for Database Software
Runaway Recurring Maintenance Fees
THE TERRIBLE TOO’S
Too hard to fix, Too big, Too much risk
Too much resistance
THE GAME HAS CHANGED – SUBSTANTIALLY
Massive reduction in risk--
IT can get it done. Automation. Minimal code changes.
Effect change over time (3 years) with Best Practices
EDB has legitimized Open Source RDBMS
TIME FOR CFO’S TO LEAD . . .
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18. Thank you for your time!
Here are two important Gartner reports that we
will share with you
• 2014 Magic Quadrant for Operational Database
Management Systems
• EnterpriseDB
is
in
the
Leader
Quadrant
with
Oracle,
IBM,
MicrosoF
and
SAP
• April 21, 2015 - The State of Open Source RDBMS
• This
report
recommends
to
decision
makers
to
add
an
open
source
relaLonal
database

19. Questions?