What happens to loose change as we approach a 100% cashless society? I take an in-depth look at challenges presented and how we can use the concept of Value Exchange to unpack and solve complex ecosystem problems - some problems that we may be overlooking.

1. The Value of Loose Change
Erik Johnson, contact@erikjohnson.org
@heyerok

2. A short story about a bad day
and good music

12. Loose Change

17. Busker

18. Question:
How much cash
do you carry?

19. $100?
or less

21. $50?
or less

22. $20?
or less

23. NONE?

24. Cash Americans carry on a daily basis

25. Half of Americans carry less than $20

26. 1 in 10 Americans don’t carry cash

27. Tender preference for small purchases

28. Loose Change
as small bills and coins in our pockets
is disappearing!

29. Loose Change
will still exist in a cashless society
in another form.

30. Loose Change
will still exist in a cashless society
in another form.

31. Loose Change
will still exist in a cashless society
in another form.
#watercycle

32. Highest Proportions of Cashless Transactions
Advanced
61% Singapore
60% Netherlands
59% France
59% Sweden
57% Canada
56% Belgium
52% UK
Mastercard Advisors / McKinsey
Tipping Point
45% United
States
35% Australia
33% Germany
29% South Korea
Transitioning
16% Spain
15% Brazil
14% Japan
10% China

34. 1 2

35. 1 2

36. 1 2

37. Why do these moments matter?
& Why do we give?

39. Heart over Head
“...people are much more responsive to
charitable pleas that feature a single,
identifiable beneficiary, than they are to
statistical information about the scale of the
problem being faced.”
https://www.theguardian.com/voluntary-sector-network/2015/mar/23/the-science-behind-why-people-give-money-to-charity

40. The Warm Glow

41. Transactional (Cold)

44. We give because we value
the Experience of the Warm Glow

45. Investing in
Community
~$35k/year
https://www.fastcoexist.com/3046331/this-homelessness-organization-says-you-should-stop-donating-to-the-homeless

46. Giver
(Me)
Busker
(Dave)
Busker Value Exchange

47. Giver
Loose Change
Digital Currency?
???
Busker
Experience
Warm Glow
Busker Value Exchange

48. Give back to yourself!
BoA “Keep the Change”

49. Types of Value Exchange
Monetary Value
Payment (revenue)
Payment Commitment
Payment (cost)
(Loose Change, Digital Currency)
Credits
Non-Monetary Value
Product
Service
Data / Information
Right
Exposure/Attention
Experience
Content
Knowledge
https://www.cooper.com/journal/2016/5/from-cx-to-cvx-delivering-and-capturing-value-by-design

50. Types of Value Exchange
Monetary Value
Customer
Non-Monetary Value
Business

51. Types of Value Exchange
Monetary Value
Non-Monetary Value
Customer
Business
Non-Monetary Value
Business

52. Types of Value Exchange
Monetary Value
Non-Monetary Value
Customer
Business
Partner
Non-Monetary Value
Business
Partner

53. Types of Value Exchange
Monetary Value
Payment (revenue)
Payment Commitment
Payment (cost)
(Loose Change, Digital Currency)
Credits
Non-Monetary Value
Product
Service
Data / Information
Right
Exposure/Attention
Experience
Content
Knowledge

54. Giver
Loose Change
Digital Currency
Information
Exposure/Attention
Content
Busker
Experience
Warm Glow
Music
Exposure
Attention
Knowledge
Busker Value Exchange

55. Prototype & Test!

56. GiverHomeless Charity
(Organization)
Homeless + Charity Value Exchange

57. Summary &
Recap

58. Loose Change
as small bills and coins in our pockets
is disappearing!

59. Loose Change
will still exist in a cashless society
in another form.

60. Brands in the future will need to deal in
different currencies - beyond just money

62. What’s Your Loose Change?

63. 1 Find something that deeply moves you
A moment
An experience
A segment of individuals

64. 2 Understand and unpack existing values
Human Centered Research
Find motivations and needs
Experience Map or Service Blueprints for touchpoints

65. 3 Think about your customers as partners
Your customers are complex
Think win-win
Who are unlikely partners?

66. 4 Brainstorm and prototype proposed Value
Exchanges
Fail early and often
Learn quickly
Iterate

67. Thanks!
Erik Johnson, contact@erikjohnson.org
#findyourloosechange
@heyerok