The document outlines the user experience (UX) design process. It discusses defining the user and experience, the UX design process which includes strategy, user-centered design cycles, iterative prototyping and feedback. Key aspects covered are user personas, wireframes vs prototypes, design thinking, and aligning business objectives with user experience. The assignment is to divide into teams to apply the UX process - defining the process, value proposition, creating a user persona, user behavior process and website architecture - to specified projects.

1. The UX Design Process
The user experience (UX) is the level of customer
satisfaction with the brand. In other words, it is how an
end user interacts with the brand.

2. What you will learn
• Define User & Experience
• The process of UX design
• The Persona
• Wireframe vs Prototype
• UX vs UI
• The importance of Design thinking
• Design as a solution
• User requirements vs Client requirements

3. 1. UX strategy of four basic phases

4. 2. Five step User-Centered design process cycle diagram

5. 3. Pyramid of iterative prototyping & feedback for
improvements

6. 4. The User Persona

7. 5. Design vs. Prototyping

8. 6. Process diagram template design for UX designers

9. 7. User experience design with continuous feedback

10. 8. IDEO’s human-centered design process chart

11. 9. UX vs UI

12. 10. Benefits of Design to User

13. 11. Design Thinking

14. 12. Mind Maps

15. 13. Alignment of business objectives and user experience

16. Assignment
• Divide into three teams of 5 persons each. Two teams will handle one
project
• Cirruslabs Intranet Portal
• EazyPay
• Asset Management Software
Tasks
1. Define the UX process for each of your project
2. Define how the value proposition of the product meets the customers underserved
needs
3. Create a User Persona
4. Define the User behavior process &
5. Define the website architecture