The document discusses the evolution and mechanics of online dating, tracing its roots from 18th-century matrimonial ads to modern algorithms matching potential partners. Online dating is a booming industry that provides access to a wide range of profiles, bolstered by a significant percentage of successful relationships formed through these platforms. However, it also highlights the risks involved, including fraud and privacy concerns, while offering safety tips for users.

1. Online DatingOnline Dating
The Use of the Internet to Meet Life Partners
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2. ……Did Online Dating ReallyDid Online Dating Really
Kill Cupid?Kill Cupid?
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3. History and BackgroundHistory and Background
In the 1700’s bachelors searched for wives through printed ads
Matrimonial agencies were a big business
in Britain by the 18th
century
Being single pass the age of 21 was
considered shameful
Print ads were a last resort for men who
advertised and women who read them
If a match was made, it was not talked
about freely
Personal ads went mainstream in early
20th
century died off until the
1960’s
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4. From Newspaper toFrom Newspaper to
the Internetthe Internet
Internet dating is the modern version of the first
“matrimonial” agencies of the 1700’s
Other dating sites at the time but were more focused
on international dating and “mail order bride” services
The online dating market quickly exploded
The popularity of online dating arises
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5. By 1996 there were 16 dating websites listed
The 1998 movie “You got mail”
put a positive light on meeting people online
Online dating still thriving, Americans spent
over $500 million on online dating in 2007
Expected to increase to $932 million in 2011
Online dating is the 2nd
highest industry for
paid content on the web
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6. How Does it Work?How Does it Work?
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7. TheThe MathMath Behind MatchmakingBehind Matchmaking
What’s an Algorithm?
◦ It is an effective method for solving a problem
expressed as a finite sequence of steps
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8. AlgorithmsAlgorithms
• Pepper Schwartz’s algorithm
–Developed one of the first algorithm
–Calculation to match daters with similar variables
• Helen Fisher’s algorithm
–Designed an algorithm to link brain chemistry traits as
well as psychological and sociological variables
• Categorizes people as an explorer, builder, director or
negotiator
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9. Galen Buckwalter’s algorithm
◦ His algorithm uses 29 variables
 social type
 relationship style
 emotional personality
◦ eHarmony
Soulmate Calculator
◦ These mathematical calculators allow you to rank a desired
mate by variables like:
 religious preference
 risk tolerance
 Ambition
 humor.
◦ Decide how wide a location and age range you are willing to
consider, hit the calculate button and the system will do the
math and tell you the statistical probability of meeting your
perfect mate.
Algorithms ContinuedAlgorithms Continued
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10. TheThe ScienceScience BehindBehind
MatchmakingMatchmaking
Science-based dating sites
Their Methods
◦ DNA matchmaking
◦ Sweaty t-shirt study
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11. Impact of InternetImpact of Internet
77% of our Population uses the Internet
News, Information, Research
Shopping
User Reviews
Social Networking
Entertainment
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12. Why Choose OnlineWhy Choose Online
Dating?Dating?
Busy Lives
Tired of Bar Scene
Expand your social circle
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13. More reasons online datingMore reasons online dating
services is on the rise:services is on the rise:
 Gives you the ability to access thousands of profiles of future potential
“matches”.
 Your prospective love connections are not limited by the people you meet
in your job, school, or social circle.
 Trusted security measures are set up to retain your privacy and safety.
 Your in charge of who you want to meet or talk to.
 You make the decision whether to meet someone.
 Online dating is reasonably affordable.
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14. Successful?Successful?
 Married couples who met online have an average courtship period of 18.5
months, and those who met offline courtship period last on average 42
months.
 17% of couples who married met on a dating site.
 1 in 5 singles have dated someone they met on a dating site.
 1 in 5 singles are currently in a committed relationship with someone they met
on a dating site.
 On average 10 percent of members pay for the dating service and stay for less
than 3 months
 For singles who use dating sites, 33% form a relationship, 33% do not, and
33% give up on dating online.
 Singles who are more likely to use dating sites are ones who are more sociable
and have high self-esteem. They also put more value in romantic relationships.
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15. ProsPros && ConsCons
Same
Interests
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16. DangersDangers
Fraud
Security and Privacy
Stalking
Physical Assault
Identity Theft
Exposure to Offensive Material
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17. Play It SafePlay It Safe
Plan first dates in public areas
Make sure your friends know
where you are on dates
Ask a lot of detailed questions
NEVER send money to someone online
Keep your information to a minimum
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18. Questions/Comments?Questions/Comments?
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19. Thank You
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