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The
   untimely
   customer
(a marketing screenplay)
Characters
  (in order of appereance)


Production                     Shelf




Mass media                     Buyer




                             untimely customer
Specator
Communication
Distribution
Knocking on heaven’s door
Markets are conversations?
  Sorry, we don’t
  sell items to our
    own clients
To be
continued…
Sceneggiatura
         di
   Gianluca Greco

gialluca.greco@gmail.com
     www.retailforum.it

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The Untimely Customer A Marketing Screenplay