Data mining involves analyzing large amounts of data to discover patterns and trends. The two main objectives of data mining are uncovering trends and patterns. Uncovering trends and patterns provides valuable insights for businesses to better understand customers and develop effective marketing strategies. Automated software solutions can help uncover hidden trends and patterns within data. For example, data mining revealed that beer and diapers are often purchased together, allowing stores to place those products closer together.

1. WHAT ARE THE TWO MAIN
OBJECTIVES ASSOCIATED
WITH DATA MINING?
THE ANSWER IS:
Uncovering Trends and Patterns
UNCOVERING TRENDS AND PATTERNS IS A GREAT POWER FOR THE BUSINESSES
OF ALL SECTORS AND INDUSTRIES.
READ UP ON BREWING TIME, TOO!
WHAT IS DATA MINING?
Data mining is a process of turning raw data into
useful information. It is a process of sorting a large
amount of data to find out patterns and establish
trends and relationships to solve problems.
Why discovering hidden trends
and patterns is crucial for the business?
Companies which can successfully extract and uncover trends
and patterns are able to know and understand better their
customers. These companies are able to develop more effective
marketing strategies, increase sales, decrease costs and etc.
Who benefits from data mining?
- Marketing
- Finance and banking
- Governing organizations
- Manufacturing
- Science
- Policing
- Insurance
- Health industry and many many
others
How can the hidden trends and patterns
be uncovered?
With automated software solutions. You can detect
connections and patterns with intuitive tools, analyze key data
quality metrics and uncover important trends on the go,
explore big data in no time on your mobile phone, iPad,
iPhone, and etc.
One of the most popular examples of data mining that uncover
patterns is the discovery that beer and diapers are often purchased
together. Marketers discovered that it is a common habit for Fathers
to take some beer when they are going to buy diapers. The stores can
use this information to place the beer and diapers in closeness.
Example
http://intellspot.com