This presentation highlights the key dimensions that define shareholder capitalism and describes the changes required if we are to successfully transition to a sustainable economy.

1. The Transition to a Sustainable
Economic Model

2. MORAL INTENTIONS
& OUTCOMES
DIMENSION UNIT OF
OF CSR VALUE
Survive
ENVIRONMENTAL LEVEL OF
and
IMPACT EQUALITY
thrive
Human instinct
Shareholder capitalism
VALUE
ECONOMIC GROWTH
CREATION
ASPIRATIONS
FOCUS
Shared value capitalism
MARKET Sustainable capitalism
DYNAMICS
The economic systems created by humans are ultimately designed to support our instinctual quest to survive
and thrive.

3. MORAL INTENTIONS
& OUTCOMES
DIMENSION UNIT OF
OF CSR VALUE
Self-interest
(good for me)
l nd
In oce
ga a
(e
di n
le mic
g
vi tr
du ic
o
on
al )
Ec
Profit before
inequality
Survive
planet
Social
ENVIRONMENTAL LEVEL OF
and
IMPACT EQUALITY
thrive
pi ma on
l e
e c e co
ca an- sis
Gr om lin
ta d
on up
ow y g)
m ha
d
h u mp
th (no
E
Competition
(survival of
the fittest)
Human instinct
Shareholder capitalism
VALUE
ECONOMIC GROWTH
CREATION
ASPIRATIONS
FOCUS
Shared value capitalism
MARKET Sustainable capitalism
DYNAMICS
The dominant model, shareholder capitalism, is powered by our basest instincts – self-interest and “survival
of the fittest” competition.

4. MORAL INTENTIONS
& OUTCOMES
DIMENSION UNIT OF
OF CSR Reciprocity VALUE
(good for
society)
(a
Co rop
n
m oc
th
al
m e
ic
un nt
h
Et
ity ric
Self-interest
(good for me)
l nd
In oce
ga a
)
(e
di n
le mic
g
vi tr
du ic
o
on
al )
Ec
Social equality
Profit before
minimisation
inequality
Survive
planet
Social
Harm
ENVIRONMENTAL LEVEL OF
and
IMPACT EQUALITY
thrive
pi ma on
l e
e c e co
ca an- sis
Gr om lin
ta d
on up
ow y g)
m ha
d
h u mp
th (no
E
Competition
ca so ma on
G r a t iv
(r
pi ci de
(survival of
d - s
el
ow e
an an si
m ha
t h de
ta al
the fittest)
h u mp
ec cou
Human instinct
l
E
on pl
om ing
y )
Cooperation
(creating Shareholder capitalism
shared value) VALUE
ECONOMIC GROWTH
CREATION
ASPIRATIONS
FOCUS
Shared value capitalism
MARKET Sustainable capitalism
DYNAMICS
We are currently seeing an evolution to the possibility of a more equitable system, based on the creation of
shared value. But this is not enough.

5. MORAL INTENTIONS
& OUTCOMES
Altruism
(good for the
planet)
DIMENSION UNIT OF
c
OF CSR VALUE
Bi oce
Reciprocity
pi
(e
os n
ro
c
(good for
ph t r
th
er ic)
n
society)
la
e
i
Ph
(a
Co rop
n
m oc
th
Corporations must
al
m e
ic
un nt
h
Et
ity ric
Self-interest
(good for me)
reimagine
l nd
In oce
themselves as
ga a
)
(e
di n
le mic
g
vi tr
du ic
o
vehicles for
on
al )
Ec creating social and
Environmental
Social equality
Profit before
minimisation
regeneration
environmental
Ecological
inequality
Survive
justice
planet
Social
Harm
ENVIRONMENTAL LEVEL OF
and
IMPACT
thrive
EQUALITY value, in addition to
the requirement
that they make a
pi ma on
l e
e c e co
ca an- sis
Gr om lin
ta d
profit.
on up
ow y g)
m ha
d
h u mp
th (no
E
Competition
ca so ma on
G r a t iv
(r
pi ci de
(survival of
d - s
el
ow e
an an si
m ha
t h de
ta al
the fittest)
h u mp
ec cou
Human instinct
l
E
on pl
l c so n
om ing
it a a l
Lo no e d
ra e, ee
ec lati
a p ci
w my e c
tu ad tw
(r
y )
l
o v
/n : o
e
Cooperation
n a m be
o “s up
d n- e
gr ta lin
(creating
a n ma a n c
Shareholder capitalism
ow si g
shared value)
hu Bal VALUE
th s” )
ECONOMIC GROWTH
CREATION
ASPIRATIONS
FOCUS
Symbiosis (harmony Shared value capitalism
between people,
planet and profit)
MARKET Sustainable capitalism
DYNAMICS
Our imperative is to evolve our economy to a truly sustainable model where our ability to survive and thrive
is actually maximised – but what will it take to get us there? It will require a new moral philosophy, a
reassessment of where humans fit in the world, and a redefinition of the core purpose of business.

6. MORAL INTENTIONS
& OUTCOMES
DIMENSION UNIT OF
OF CSR VALUE
ENVIRONMENTAL LEVEL OF
IMPACT EQUALITY
VALUE
ECONOMIC GROWTH
CREATION
ASPIRATIONS
FOCUS
MARKET
DYNAMICS
When describing the biosphere and the place of different species within it, ecologists commonly use the
analogy of a spider’s web.

7. The spider’s web analogy is useful because it highlights the interconnectedness of the biosphere and the
accompanying need for humans to extend notions of morality to include all life.
Evolutionary biologist Charles Darwin believed that the highest moral achievement is concern for the welfare of all living
beings, human and nonhuman.
Darwin wrote: “Sympathy beyond the confines of man, that is humanity to the lower animals, seems to be one of the latest
moral acquisitions… This virtue [concern for lower animals], one of the noblest with which man is endowed, seems to arise
incidentally from our sympathies becoming more tender and more widely diffused, until they extend to all sentient beings.”

8. To survive and thrive into the future, we must evolve our economic model
to embrace sustainability, to the extent that economic activity has a
restorative impact on the earth’s natural systems.
“Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web,
we do to ourselves. All things are bound together. All things connect.”
― Chief Seattle, 1854

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