This document discusses the key features of transformative business models. It analyzes 40 companies that launched new business models and identifies six common features among the most successful models. The six features are: (1) personalization, (2) closed-loop processes, (3) asset sharing, (4) usage-based pricing, (5) collaborative ecosystems, and (6) agile and adaptive organizations. The summary concludes that business models exhibiting three or more of these six features have the greatest potential to transform an industry.