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#Wimbledon2015
The Top 6 Twitter Moments (So Far)
@TomStone__
© React Marketing
In the midst of brands aligning their
content to halo from the Wimbledon
equity, the beauty of a sporting event
means that organic peaks on social media
are often those that no marketeer can
ever plan for
© React Marketing
The Moments
© React Marketing
Lleyton Hewitt
A trueWimbledon legend left the
hallowed turn of SW19 for the last time
year.
The 2002Wimbledon Champion Lleyton
Hewitt said Goodbye to his fans for the
last time this year, and naturally the
official channels were all over it.
A potential missed opportunity for a
brand being fellow Australian Nick
Kyrgios’ attempt to see his hero play for
one last time at Wimbledon.
Data
A very positive Topsy sentiment score of 69 in the past 5 days for
the usually polarising Lleyton Hewitt
© React Marketing
Heather Watson vs Twitter trolls
© React Marketing
HeatherWatson has often come under
threat from the modern-day keyboard
warrior.
Post her impressive 2nd round victory, she
took to the TV to describe those people
as "cowards thinking they can say
whatever they want on the internet” .
A huge role model for young British
women, marketeers for a brand looking
to shift younger female perceptions could
look to Heather for inspiration.
Data
A spike of an extra 30k organic followers for @HeatherWatson92
on the day of her brilliant effort vs Serena Williams
Djokovic and the Blue Tit
© React Marketing
When Novak Djokovic took to the court
to defend hisWimbledon Championship,
he probably assumed that all eyes would
be on him.
Little did he know that a BlueTit would
take centre stage at the beginning of the
match.
A bird feed brand wouldn’t have the
biggest of budgets, but this kind of
talkable news in an obscure field, and
activated properly - brand awareness
would follow.
Data
Just under 150 followers for the ‘official’ Twitter account, not the
same pick up as Broady’s Beard
Wimbledon 2Day
© React Marketing
The BBC have been absolutely
pummelled in the first week of
Wimbledon as the cringeworthy
Wimbledon 2Day took to ourTV’s.
Despite using the usually brilliant Clare
Balding, the BBC have been accused of
trying to fix something that actually
wasn’t broken to begin with.
Brands looking to poke fun at something
topical must be licking their lips.
Data
No Twitter account as of yet for the show, however a popular
hashtag of #wimbledon2day for the wrong reasons now delivering
15mil timeline deliveries
#BroadysBeard
Liam Broady made a huge impact on the
British public after his courageous debut
singles victory over Marinko Matosevic
in the 1st Round.
This wasn’t the only attraction with
Broady – his superb beard caught the eye
of the nation and quickly the designated
Twitter account followed.
Brand Managers of beard trimmers /
barbers across the land may have just
found their new poster boy.
Data
16% week on week follower growth for @LiamBroady since the
start of Wimbledon. Just over 36k timeline deliveries of
#BroadysBeard.
© React Marketing
#TeamDreddy
© React Marketing
For the second year, Dustin Brown took
the UK media by storm with his
appearance atWimbledon.
His brilliant hashtag of #TeamDreddy ,
consistent branding throughout
everything he does and ultimately, a good
tennis player, has meant his social media
stock has risen.
Huge respect to lastminute.com for being
quick off the mark and ensuring their
brand was seen throughout.The stiching
even looking very ‘last minute’ – superb.
Data
Another extra 20k organic followers since the beginning of
Wimbledon for @DreddyTennis .
Predictions..
© React Marketing
© React Marketing
Thank you!
© React Marketing
@TomStone__

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The Top 6 Twitter Trends of Wimbledon 2015 (so far)

  • 1. #Wimbledon2015 The Top 6 Twitter Moments (So Far) @TomStone__ © React Marketing
  • 2. In the midst of brands aligning their content to halo from the Wimbledon equity, the beauty of a sporting event means that organic peaks on social media are often those that no marketeer can ever plan for © React Marketing
  • 4. Lleyton Hewitt A trueWimbledon legend left the hallowed turn of SW19 for the last time year. The 2002Wimbledon Champion Lleyton Hewitt said Goodbye to his fans for the last time this year, and naturally the official channels were all over it. A potential missed opportunity for a brand being fellow Australian Nick Kyrgios’ attempt to see his hero play for one last time at Wimbledon. Data A very positive Topsy sentiment score of 69 in the past 5 days for the usually polarising Lleyton Hewitt © React Marketing
  • 5. Heather Watson vs Twitter trolls © React Marketing HeatherWatson has often come under threat from the modern-day keyboard warrior. Post her impressive 2nd round victory, she took to the TV to describe those people as "cowards thinking they can say whatever they want on the internet” . A huge role model for young British women, marketeers for a brand looking to shift younger female perceptions could look to Heather for inspiration. Data A spike of an extra 30k organic followers for @HeatherWatson92 on the day of her brilliant effort vs Serena Williams
  • 6. Djokovic and the Blue Tit © React Marketing When Novak Djokovic took to the court to defend hisWimbledon Championship, he probably assumed that all eyes would be on him. Little did he know that a BlueTit would take centre stage at the beginning of the match. A bird feed brand wouldn’t have the biggest of budgets, but this kind of talkable news in an obscure field, and activated properly - brand awareness would follow. Data Just under 150 followers for the ‘official’ Twitter account, not the same pick up as Broady’s Beard
  • 7. Wimbledon 2Day © React Marketing The BBC have been absolutely pummelled in the first week of Wimbledon as the cringeworthy Wimbledon 2Day took to ourTV’s. Despite using the usually brilliant Clare Balding, the BBC have been accused of trying to fix something that actually wasn’t broken to begin with. Brands looking to poke fun at something topical must be licking their lips. Data No Twitter account as of yet for the show, however a popular hashtag of #wimbledon2day for the wrong reasons now delivering 15mil timeline deliveries
  • 8. #BroadysBeard Liam Broady made a huge impact on the British public after his courageous debut singles victory over Marinko Matosevic in the 1st Round. This wasn’t the only attraction with Broady – his superb beard caught the eye of the nation and quickly the designated Twitter account followed. Brand Managers of beard trimmers / barbers across the land may have just found their new poster boy. Data 16% week on week follower growth for @LiamBroady since the start of Wimbledon. Just over 36k timeline deliveries of #BroadysBeard. © React Marketing
  • 9. #TeamDreddy © React Marketing For the second year, Dustin Brown took the UK media by storm with his appearance atWimbledon. His brilliant hashtag of #TeamDreddy , consistent branding throughout everything he does and ultimately, a good tennis player, has meant his social media stock has risen. Huge respect to lastminute.com for being quick off the mark and ensuring their brand was seen throughout.The stiching even looking very ‘last minute’ – superb. Data Another extra 20k organic followers since the beginning of Wimbledon for @DreddyTennis .
  • 12. Thank you! © React Marketing @TomStone__