The Top 5 CRM Implementation Mistakes

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While a new CRM implementation has the power to transform your business, if implemented incorrectly, it can end up crippling your bottom line instead. Discover the 5 CRM implementation mistakes that can sink a system before it’s even fully implemented.

Business

When the Children's Place threw an online party celebrating their one millionth fan on Facebook, they turned social engagement into real dollars by rewarding their fans. Not only did the number of comments and likes skyrocket, but they were able to track sales from the campaign through an online coupon. Lorena Pino of The Children's Place and Avi Savar of Big Fuel share their secret to driving positive sentiment and increasing the lifetime value of customers through social media.

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Join an interactive discussion about how to effectively set expectations, manage requirements, and get buy-in across the enterprise to successfully launch CRM. To kick off the conversation, Babson College will share how they were initially just looking for a CRM solution, but soon realized that they needed to revamp business processes, systems, and technology from the ground up. World Learning will share how implemented Salesforce to three distinct business entities within one enterprise Salesforce environment for better cross-entity collaboration. You should walk away with shared ideas, best practices, and lessons learned from your peers as to how to manage change and adoption.

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Maximise CRM user adoption and make sure employee sentiment about your CRM is as positive as your ambitions for it. Do you know why some of the best CRM people have experience outside CRM? It’s because today, CRM providers and partners alike know people matter most. The value of CRM to your business doesn’t stem from just the software, but from how deeply people integrate it into their jobs. It’s why disciplines like change management, process improvement, and organisation design feature on the CVs of today’s CRM experts. Because when an implementation fails - as, sadly, some still do - it’s usually because the software was rolled out without taking the people along and there has been a lack of CRM user adoption. This SlideShare outlines how you can inspire positive attitudes towards CRM adoption.

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In order to really boost your business you need to be upselling and cross-selling to the customers who you know can best increase your margins. While CRM is a great toolbox for the complete sales cycle - cold prospect to red-hot lead - Customer Relationship Management needs to be looked at from another perspective: cross-selling and up-selling. In today’s market, concentrating on the customers who know you best can increase turnover and margins faster than any headline-grabbing push into new sales territories.

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