The State of UX 2017 Presentation Given at WordCamp Miami by Karla Campos. FYI the Yale School of Art website is a mock website but is perfect example of bad design.

1. The State of UX 2017
By Karla Campos @SocialMediaSass #WCMIA

2. Hola, my name is Karla Campos.
• Founder Social Media Sass & Entrepreneur
Moms Club
• My company provides digital marketing &
web services for companies of all sizes
• Winner Small Business Influencer award in
2013
• Featured in Entrepreneur.com, T51, and
many other publications for our work with
women in marketing and education
Find me at @SocialMediaSass
#WCMIA

3. What is UX?
User Experience Design (UXD or UED) is a design
process whose objective is to design a system that
offers a great experience to its users.
@SocialMediaSass #WCMIA

4. UX Stats
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5. Learn From Bad Design

6. Reasons UX is Bad
@SocialMediaSass #WCMIA
1. Help Doesn’t Seem Right Around the Corner
Information Overload
Imagery
Your message is not clear
What do you want the user to do? Calls to action
Overly Complex Interfaces

7. Where Is The Info I need?
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8. Information Overload
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9. Yale School of Art – Imagery (Yale
Trolling)
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10. UX Embraces:
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User Interface Design
Usability
Accessibility
Information architecture
Human computer interaction

11. UX Design:
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Establishes a clear identity for your audience’s persona
Defines the overall brand guidelines
Creates a clear visitor journey
Develops a storyline
Pays attention to user sentiment
Human computer interaction

12. UX InfographicSource: http://www.homestead.com/blog/06/2013/ux-101-what-user-experience-infographic#.WLI_-fkrK00
@SocialMediaSass #WCMIA

13. UX InfographicSource: http://www.homestead.com/blog/06/2013/ux-101-what-user-experience-infographic#.WLI_-fkrK00
@SocialMediaSass #WCMIA

14. UX Trends 2017

15. VR & 360 Vid
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16. AI bots & Conversational
Interfaces
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17. Age Responsive Design
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18. Animations –
Click picture & Play With the Title
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19. Interstitial Anxiety
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20. Haptic Feedback
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21. Websites with Excellent UX

22. Time Saving Design
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23. Whiskey Exchange
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24. Free Ebooks
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25. Fin. The End.
@SocialMediaSass
#WCMIA
I appreciate referrals and
connecting on social media.
If you know any entrepreneur
moms who would like to connect,
please send them my way.