4. Questionnaire
• 1) Age
• 2) Sex
• 3) Occupation
• 4) Are you aware of a company called The Spacemen?
• 5) What type of images are the most important to you?
• 6) When choosing a photographer, what is the most
important thing you are looking for?
• 7) Do you prefer black and white or colored picture?
• 8) Which website would you prefer to use to check out
photographer’s work?
12. SNot only focus on the big company, not
only focus on money but they focus on
the value of the quality of the pictures
and friendship.
WThe only weaknesses is that The
Spacemen isn't a well known company.
They are lack of public awareness.
OSpacemen are unique. Other digital media
company only want money and big
company. Spacemen like to work with
independent-less-money
TBecause of the lack of credibility, people
are afraid to choose The Spacemen as their
photographer.
14. Target objective
To use moments as our main
campaign and create brand
awareness of this brand to the
public.
To show to the public that
The Spacemen is not like any
other digital media company.
15. • Primary target : Small Medium Enterprise (SME)
• Secondary target : a) Big companies
- Shell , Apple, BMW
b) Public : 18 – 35 yrs old
-People who is in this kind of industry-
Photography Enthusiasts
Target audience
Local, Klang Valley area
Future : WORLDWIDE
16. Target belief
We want to make the public belief that The
Spacemen is the only company that will
help them to capture special moments in
their life.
17. Target Reaction
They will realise that The Spacemen
is all they need when they want to
capture their moments.
18. Target Action
They will contact The Spacemen
when they need someone to capture
their moments.
39. Suggestions…
• We suggest that Canon Malaysia be the main sponsor.
• The Spacemen’s and the winner’s artwork will be printed into
canvas and hang it up at the party.
• There will be photo booth with spaceman helmet.
• The pictures can be print out on the spot using Canon’s printer.
• Editors from Malaysians magazine will be invited.
( Rottw magazine, Advanced Images, Photography &
Digital Imaging Magazine and KL
Magazine)
• 3 live band performance by local independent artist.
( They Will Kill Us All, Da Vagabonds and Seven
Collar T-shirt)
54. Newspaper
Newspaper Size Circulation Unit Price CPM
The Star 37cmX26.1cm 290,566 RM44,800 150.18
Sin Chew Daily 54cmX33cm 407,349 RM28,832 70.91
Harian Metro 33cmX26.1cm 394,026 RM28,784 73.05
55. Out of Home Advertising
Type Display Size
(height X width)
Ad Rates Offered Planned Ad
Duration
Total Ad Unit Total Cost
(RM)
Mid Valley Outdoor
Billboard
15 ft X 40 ft RM 134 000
per site per annum
One site for 3 months 3 33,500
KLCC Convex
Crossing
Various Sizes RM 132 000
per annum per
package
One package for 3
months
15 33,000
Pavilion Outdoor
Wallscape
Various Sizes RM 45 000
Per month per unit
One units for
3 months
3 135,000
Pavilion Indoor
Stroller Lightbox
7.25 ft X 2.41 ft RM 24, 000
Per month per set
One set for 3 months 15 72,000
Kuala Lumpur Bus
Wrap
Full Bus Wrap RM 2500 per bus 10 buses for
3 months
30 75,000
Kuala Lumpur
Causeway Link Bus
Wrap
Full Bus Wrap RM3000 per bus 10 buses for
3 months
30 90,000
KLIA Highway
Billboard
Unipole
20 ft X 60 ft
60 ft X 80 ft
RM 19, 000 per unit
per month
One Unit for 3 month 3 57,000
MRR2 Overhead
Bridge
Billboard
7 ft X 110ft RM 12, 500 per unit
per month
One Unit for 3 month 3 37,500
KL LED Mega
Screen/ Mega Light
9m² RM 450 000 per
month
One month 1 450,000
Total OOH advertised:
(*per package/set is equal to 5 units)
103 -
56. Magazine
Magazine Scheduling Frequency Insertion
per issue
Insertion
Entire
Period
Cost
per issue
(RM)
Total
Cost
(RM)
Impression
Her
World
Continuous Monthly (
June,
July&Aug )
Single
spread
3 5,500 11,000 148,000x3
=444,000
Malaysia
Business
Flighting &
Continuous
Monthly (
June,
July&Aug )
Single
spread
3 5,300 15,900 15,000x3
=45,000
Advanced
Images,
Photograp
hy &
Digital
Imaging
Continuous Monthly
(June,
July&Aug)
Single
spread
3 5,500 16,500 283,800
TOTAL 43,400 772,800
57. Magazine Optimization
Media Vehicle Schedule
Her World 3
Malaysia Business 3
Advanced Images, Photography & Digital
Imaging
3
Total Insertions 9
Total Cost RM 43,400
Gross Impressions 772,800
Gross Rating Points 265
58. Event
Cost
Venue Free of charge
Food ( Canapes) RM100 Per Person
= RM15,000
Beverages RM9000
Live Band RM15,000
Etc Rm1000
59. Total
Medium Cost
Youtube(in stream video ad ) RM 125,000
Magazine RM 43,400
Out of Home RM983,000
Event RM40,000
Newspaper RM 102,416
Professional Advisor RM50,000
TOTAL RM 1,343,816
61. Is to take a slot in the Print Ad and Out of home
advertisement because companies usually plan their work at
the beginning of the year. So the possibility that all slots are
full are high.
However ..
We can work this out next year and will give us sufficient
time to make it more detail and perfect.
