These two fiesty grannies of Varanasi are rocking! They run a profitable homestay and market largely through facebook and twitter. They have hosted guests from some 45 countries and counting! Connect with them for some social story telling!

1. The Social Media Savvy
Grannies of Varanasi

2. @grannys_inn
Picture your ‘Dadi’. What do you
see and feel? Her warmth, her cozy
cuddles and her home made recipes.
Now can you picture this?
Your Dadi busy with work and
present on all social media platforms.

3. @grannys_inn
Introducing the Social
Media savvy grannies
Two fiesty grannies - Asha & Aruna
running a profitable homestay
And using Social Media
to share their story!
With their guests and anybody
who cares to listen!

4. @grannys_inn
So what’s their secret recipe?
Secret Social Sauce
• The grannies thought - people are mostly
found on Social Media – .let’s meet and
greet them there.
• And they never SELL on Social Media.
They just TELL their STORY!

5. @grannys_inn
And their USP is
#ComeandBelong
• Strong belief in “Atithi Devo Bhava”
Making the guest become a local
and not just a tourist
• Basics - Comfortable rooms to
comfort food
• Extra - Tour Packages to Varanasi Trivia
Walking Trails to Tuk Tuk rides
• Delight - Pampering with love,
art and aesthetics

6. @grannys_inn
What makes them “unique”
and “different”?
Signature Offerings
• Offbeat Programs
• City Tours
• Programs to kindle Spiritual Quotient
• Life Coaching
• Yoga
• Secret Granny recipes
• Assisted Saree Shopping Saree Draping

7. @grannys_inn
It’s Your Dadi Nani Ka Ghar
It’s a home
• It’s a quaint, 1960’s built old Indian
house with a small courtyard
• Impromptu sing along sessions, chats
and discussions
• Informal and homely environment
to #ComeandBelong
• All make the Granny story come alive

8. @grannys_inn
And they aren’t Strict
like some Grannies:-)
Flexibility
• The grannies are very flexible
on request they can:
• Be flexible on Check in and Check Out
• Take specific meal requirement
for kids and the elderly
• Provide extra mattress, ayurveda tips
and cater to special needs

9. @grannys_inn
The Grannies are facebook
era story-tellers
Dadi Nani ki Kahaniyan
• Guests are exposed to stories
from the Grannies
• Part Fiction
• Mostly life experiences
• Combating language issues,
they connect with all their guests
(who come from the world over)

10. @grannys_inn
Do they know it all?
Learning and Unlearning
• The Grannies believe that the
best way to “Grow” is to learn and
unlearn, adapt with the times
• Regular updating from their daughter
and son-in-law
• Their 12 year old Grandson is
their “gadget guru”.. from apps to email..
he teaches them all!

11. @grannys_inn
What’s their BIGGER story?
Build An Ecosystem and
Not Just a Business
• Converge and Converse with
like minded people
• Collaboration with Silver Talkies
(online magazine for the elderly) ,
• Shuru – Art ( local art startup) and
Scrapshala ( local upcycling startup)
Serenity Routes Roobaroo Walks
(localtravel startups)
• Surround themselves with positivity with
Yoga, book reading, Ayurveda and Music

12. @grannys_inn
And they Live Their Story!
Travel
• They travel regularly and
update twitter and FB about
their escapades
• Their travel stories are ‘everyday’,
heart warming and they share them
all on the social media

13. @grannys_inn
Here’s their tip for you!
Be Curious
• Keep the child like curiosity
alive. It helps to overcome
inhibitions and become fearless
to try out new ventures
• Their tweets are mostly
on Positivity and LIFE

14. @grannys_inn
Wanna reach out to them!
If you are
• Looking for a comfortable homestay in Varanasi
• If you are a Granny or a Grandpa looking to begin second innings as a homestay owner
• Or have a homestay but need help in marketing sales by these grannies
Then visit us at www.grannysinn.in
Follow our story - fb.com/grannysinn
Write to us at namastey@grannysinn.in
Or Call
Manish - 9650400466
Shilpi – 9560550015
The Granny’s Inn is a part of the UnhotelTM
company head quartered in Gurgaon.