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Dental Social Media Strategy
- 1. Health 2.0 The New Word of Mouth Embrace it or Ignore it? During the recent American Dental Association (ADA) House of Delegates meeting, the delegates were asked how important it is for a dentist to incorporate social media into their practice • 68% of delegates thought it was very important for dentists to embrace social media • 29% thought it was somewhat important • 3% thought not too important These statistics exemplify social media’s growing popularity amongst the healthcare industry and confirm that not only the general public is interested in receiving information in this format, but health professionals are as well.
- 2. Health 2.0 Where is Social Media Headed? Social media has gone mainstream and ignoring it is no longer an option. The internet is not just a source of information. It is a two‐way communication highway Social networks, blogs and YouTube. where users provide as much content as traditional companies and media. People Three billion minutes are spent on want information now. And they want it in Facebook each day. The fastest whatever format they want. They don’t growing demographic on Facebook is want to be talked at. They want to be those 35 years old and older. talked with. They want to tell you their Hundreds of newspapers are going out opinion and they want you to listen. And, of business or going online. Traditional they want to hear back from you. media is losing share to online social media. Simple paid advertising is not So where is your target audience working the way it used to. going for these conversations?
- 3. Health 2.0 • 41% said businesses should solicit feedback on products and services. The Facts • 37% said businesses should develop According to a 2008 Cone Business in Social new ways for consumers to interact with Media Study, 60% of Americans use social media their brand. –which is defined as the phenomenon of internet based tools and spaces where people • 25% said businesses should market to share information with each other and create clients. their own content. • 43% of Americans said businesses The survey found that: should problem‐solve in social networks. • Of that 60% another 59% interact with businesses on their sites. One in four • 93% of social media users feel a respondents say they interact more than once business should have a presence in per week. social media because they are better served with direct contact.
- 4. Health 2.0 Creating a Social Media Strategy If you want to brand The Smile Shop as the area’s most experienced, well‐respected and specialized group of pediatric dentists offering state‐of‐the‐art dental care, than your online efforts must reflect that. As Web 2.0 continues to transform the marketing landscape, it is important to remain technologically savvy and incorporate the latest communications methods and tools to your fullest marketing potential. We will work with you to fully understand your objectives, create a strategy and utilize the most effective tools to compete in the new online and interactive media. We have been studying and training for the past three years, and continue to do so every day, to make sure we are on the forefront of modern communication. And, never history, has communications and marketing changed at such lighting‐fast pace. We will make sure you are engaging your customers and future customers in the method they most prefer. Ultimately, by incorporating a Web 2.0 strategy into your overall marketing matrix, we will ensure you build a brand people trust and recommend.
- 5. Health 2.0 Your Target Audience is Online The Smile Shop’s target audience is online in all these spaces. The way we market and communicate has never evolved and changed as rapidly as it does today. Social media is a useful tool for communicating with pediatricians and family doctors and opens dialogue with parents and others involved in the healthcare industry.
- 6. Health 2.0 Parents Online Moms have moved beyond email and search, and are now active users of Web 2.0 technologies. The majority of moms are using social networks (65%) and text messaging (56%). Women today take advantage of limitless opportunities to connect with other moms Momslikeme.com online. With the advent of social networks designed specifically for parents, it is easy to Northwest Reno Mother’s Club make new friends, find local playgroups, and get support and advice for their children. Reno Parents The Smile Shop must communicate the value Mama Source of selecting a specialist for their children’s dental healthcare in a space parents prefer to MomsLikeMe Twitter Account be reached.
- 7. Health 2.0 Doctors Online One of the most interesting developments in the social media arena is social networks for doctors. The theory is that most doctors work in small practices, they are busy and overworked and are geographically separated from their peers and can't enjoy the sort of collaboration, intelligence‐ sharing and collegiality that can do them (and their patients) a lot of good. Some are finding online communities to meet this need. The idea is that when doctors share ideas with trusted colleagues in real time, knowledge spreads more quickly, resulting in faster adoption of best clinical practices‐‐and, ideally, better patient outcomes.
- 8. Health 2.0 Doctors Online A service called Sermo is the largest social network for doctors, with a reported 50,000 members and Ozmosis is a similar physician community that allows doctors to share favorite journal articles and research by using social bookmarking functions, vote resources and postings up or down, or, like participants in any public online forum, ask and answer questions or join discussions. In addition to online social networks, doctors are using Facebook, Twitter and YouTube as method of communicating with other doctors, patients and healthcare patrons. Orthodontic Partners Absolute Dental Twitter Page Dr. Steven Althoff Absolute Dental YouTube Video Dr. Krista Colletti Revolution Health Blog Dr. Katie Dolan Blog Talk – Pediatric Dentistry Winnemucca Dental Care
- 11. Health 2.0 MassMedia Capabilities Social Networks Social networks give individuals a place to meet up and connect online. Users can communicate with their friends, network with professionals and share advice. Whether it’s creating a community or group on Facebook or creating our own exclusive social network for patients, we will utilize this forum to engage your target audience, promote events and specials and build patient loyalty. Twitter Twitter is one of the fastest growing methods for staying connected in real‐time. This is an exceptional way to communicate with your customers quickly and often and can be received on their mobile phones. Google AdWords Google Ad Words allow you to unobtrusively advertise to people already interested in your service and only pay for the clicks you receive.