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APRIL 2021
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2. T
hroughout recent decades, the
real estate industry has been
able to access more and more
resources which have increased
the ease of doing business. As
cloud technology has become more
accessible for smaller businesses
and franchises, one of its features –
SaaS – is proving to be of great use
to specialists in this particular field.
Keeping in touch with buyers and
tenants and contractors is made
a great deal easier with SaaS. Not
only are emails accessible from
any location, but it’s much easier
to share information and receive
updates from anyone and everyone
who has access. Task management is
also made much more streamlined
and easier.
Enertiv is a connected SaaS
platform that brings together
modern software tools to digitize
operations and provide real-time
visibility into the performance
of critical infrastructure for
commercial real estate portfolios.
With Enertiv, owners and
operators can ensure that on-site
teams are operating buildings at
peak performance while gaining
unprecedented transparency into
maintenance, energy efficiency,
capital planning, tenant billing, the
indoor environment, and more. The
platform can be delivered modularly
to fit the needs, capabilities, and
budgets of any property type. This
flexibility ranges from software-only
mobile apps to streamline routine
workflows to predictive analytics
capabilities delivered through
system integrations and stand-alone
sensor deployments.
Cutting-edge Real Estate
Digitization Solutions
and Products Offered by
Enertiv
The Enertiv App: The Enertiv
App is a mobile application built
to digitize common operations &
facilities maintenance management
and make critical information
available on-the-fly. These software-
only features can be deployed
immediately across any number
of assets. In addition to being
complete facilities maintenance
software, the app can integrate with
the BMS and over 25 different IoT
sensors & devices to enable real-
time equipment and environmental
monitoring. In addition, the Enertiv
App will be connected to asset tags
on equipment and other systems as
well as remote building access to
"Enertiv 360."
Equipment Monitoring:
Enertiv is the only company capable
of affordably capturing equipment-
level performance data without
relying on a BMS. This unique
capability, combined with the
industry's largest library of insights,
delivers a high-ROI solution for any
asset type. Enertiv’s technology has
consistently increased net operating
income by 21 cents per square foot,
delivering an ROI of 400% or more
and a payback period of less than
15 months. The Enertiv Platform
is designed to push and pull data
from other real estate technology
to gain deeper insight and increase
automation.
Environmental Monitoring:
Enertiv sources, installs and
networks a range of IoT sensors to
track indoor environmental quality
and notify operators of issues as
they occur. As importantly, each
new sensor type feeds into the same
platform so that adding capabilities
doesn't require adding more
vendors and software. Enertiv is not
Enertiv – The “all-in-one” operations
platform for digitizing the full scope of
operations in commercial real estate
The Silicon Review
2 April - 2021

3. The Driving Force
Behind the Triumph of
Enertiv
Connell McGill is the
Co-founder and also serves as
the Chief Executive Officer
of Enertiv. He’s responsible for
driving the company vision,
growing the team, and managing
key client accounts investor
relations. Under his leadership,
Enertiv was recently featured
as the Most Fundable Company
in the US in Entrepreneur
Magazine.
limited by property types or
whether there is a building
management system (BMS)
in place. There is no other
platform that can both tap
into the BMS sensors as well
as integrate sensors to serve
the broad market segments
that do not have robust BMS
in place.
Tenant Submetering:
The tenant billing process
in commercial real estate
is often manual, slow and
error prone. Enertiv not
only automates workflows
and provides unprecedented
transparency, the platform
integrates with existing
software to ensure that is
billing both streamlined and
dispute free. Enertiv has the
industry's largest dataset
of building performance
data. This translates to
more insights, a better
understanding of best
practices, and the ability
to apply machine learning
and other AI algorithms
that identify patterns and
correlations that would
otherwise be impossible to
spot.
“The Enertiv
Platform has been
adopted by many of
the top owners and
operators and has
proven to increase
net operating income
by an average of 21
cents per square
foot while
delivering
a payback
period of
under a
year.”
Connell McGill
Co-founder & CEO
SR

4. R
eal estate is a business that
always remains in demand.
The pandemic brought ups
and downs in several businesses,
but real estate is not going to lose its
charm anytime soon. The housing
market, after a slight downtrend,
bounced back in 2020 much faster
than other sectors of the economy
and has also sustained that growth
and pace in 2021. It has been one of
the safest investment options.
But finding appropriate real
estate or property has always
been complex. Zurple, a company
with expertise in real estate and
its marketing, provides end-to-
end software that captures real
estate leads and converts them
into Conversations™ and clients.
It provides services from finding
properties, engaging with clients,
generating leads, and other aspects
involved in the real estate business.
Zurple software offers a complete
real estate marketing solution for
busy agents.
Start Conversations™ with
Your Leads: Zurple intelligently
engages leads on your behalf by
sending personalized emails to
each lead from your email address.
The emails reference specific
properties and market data that
will be valuable to the lead based
on the lead’s behavior. These
personalized emails also
demonstrate you are paying
attention to your lead’s needs
and are a market expert in ways
that personally matter to them.
Receive Timely Lead
Contact Alerts: Zurple
notifies you immediately when
the time is right to contact a
specific lead based on the lead’s
behavior. Each notification
recommends specific properties
and market data to reference to
start a conversation that will be
optimally relevant and valuable
to the lead.
Meet the President
Robert Vickers is the President of
Zurple. He is a senior operations leader
with an extensive track record of building
and managing high-performance teams. He
is an organized, experienced change agent,
skilled at developing talent in a challenging
environment. Robert is a performance
management expert who thrives in a high-
expectation, fast-paced environment. He has
completed his B.A., B.Ed., from Memorial
University of Newfoundland.
Zurple – A complete Real Estate
Marketing Software
Robert Vickers
President
The Silicon Review
4 April - 2021

5. Track Lead Behavior: Zurple
provides a complete online profile
of each lead, including preferred
properties, price range, geographic
location, and more.
Generate Leads in the
Markets You Prefer: Zurple
can target subareas and not just
cities and zip codes. By limiting paid
traffic on Google and elsewhere to
your specific area, Zurple optimizes
your marketing budget by only
advertising to your most valuable
audience.
Working of the service
Zurple’s end-to-end software
captures real estate leads and
converts them into Conversations™
and clients.
Branded Home Search
Website: Zurple launches home
search websites for each target area
that you serve. Some agents using
Zurple have as many as 10 Zurple
websites to target subareas within
their city.
Drive Leads into Zurple
Software: Zurple customers
purchase search engine marketing
services from Zurple to ensure
a steady flow of new leads each
month is driven into their Zurple
software. Besides, about half of
Zurple customers pull in leads
they generate from Zillow or other
sources.
Analyze Lead Behavior:
Zurple provides you with a
complete profile of each lead’s
search behavior, so you can start
Conversations™ that can make
your lead want to engage. Zurple
will tell you the lead’s location, the
properties, and property types; the
lead prefers every search the lead
has performed, and more.
Focus on the Real Buyers:
Zurple’s patent-pending software
analyzes all lead behavior and uses
algorithms to determine which of
your leads are most likely to be real
home buyers in the near future.
Based on the algorithm, Zurple
notifies you if a lead returns to view
the same property multiple times,
saves property as a favorite, or
exhibits aggressive search behavior
correlated with buying a home in
the near future.
Personalized Follow-Up:
Like a personal assistant working
on your behalf, Zurple can email
your leads for you. Each lead will
receive timely, valuable, relevant,
and insightful messages that spawn
Conversations™. Emails reference
specific preferences and search
behavior of the individual lead,
demonstrating that you provide
valuable messages and are paying
attention to your lead’s needs.
Convert Leads to Clients:
Zurple’s highly personalized
follow-up messages generate
Conversations™ that culminate in
appointments to view homes. Leads
become appointments (and clients)
when you contact them at the
right time with the right message.
With the timely and targeted
information provided by Zurple,
you can engage your best leads in a
personalized and relevant way, turn
leads into appointments, and turn
appointments into closings.
“Zurple
provides
thousands
of Realtors
with a robust
marketing
automation
platform. In
August of
2013, the Inc.
5000 ranked
Zurple, the
33rd fastest-
growing
company in
America.”
The Silicon Review 5
April - 2021
SR

6. H
aving real estate recruiters
is a recent approach as the
solicitation of real estate
agents by brokers was practically
non-existent prior to 1983 when
the National Association of Realtors
repealed its bylaw restricting this
practice. Recruiting was initially
a secondary role of the brokers
or office manager, who focused
on recruiting new agents with
little effort towards recruiting
experienced agents. Priorities
have changed since then such
that some larger brokerages now
keep a dedicated recruiter on the
real estate team to bring new and
experienced agents on board. The
earliest recruiters were company
cheerleaders who could smile
and charm prospects into joining
the firm, but a new profile of
recruiters has emerged during
the last couple of decades. These
individuals are more likely to have
a solid understanding of the real
estate business and use metric-
driven practices to standardize the
recruitment process and improve its
efficiency. Capstone’s Construction
& Development team offers a wide
range of recruitment services to
clients and candidates, from Trainee
to Mid Management search through
to Director and Chief Executive
retained mandates. Capstone’s team
of recruiters has a blend of industry
and recruitment experience making
them highly regarded in their field.
With a global network of candidates
and clients, the Construction
& Development team provides
a comprehensive recruitment
solution across every stage of the
development process; from funding,
site acquisition, planning, design,
sales and management.
Capstone’s Real Estate division is
made up of an experienced team
of consultants who have industry
and recruitment track records. The
team is well connected and can
open doors that many others simply
can’t. The Real Estate team connects
its job seekers into positions
with Consultancies, Developers,
Investors, Corporate Occupiers
and Public Sector organizations.
Capstone has a global network of
clients and candidates resulting in
an unparalleled service within the
industry. The teams are actively
“We act for a diverse range of clients which
includes; Property Developers, Investors,
Funds, Property Occupiers, Consultancies
and Contractors.”
A specialist property and
construction recruitment
consultancy with a well-
earned reputation in the real
estate segment: Capstone
The Silicon Review
6 April - 2021

7. Meet the leader behind the success
of Capstone
Matt Cary is the Founder and Director of
Capstone. He leads the Data Centre and Mission
Critical Projects team delivering assignments
for Construction, Consultants, and Developers
in London, regionally and internationally. Matt
graduated in business from Bournemouth
University and experienced early success in
his recruitment career at an executive search
firm in Mayfair. Three years on, Matt joined a
global real estate business, where he met his
current business partners and the non-executive
directors of Capstone, Dominic Judd and Mark
Farris. With 12 years of experience as a recruiter,
Matt is a frontrunner on the sales floor and is
passionate about developing consultants into
high performers. He enjoys the delivery aspect
of the role as much as strategically advising
companies on their expansion plans. Matt
loves the travel his role allows, from meeting
candidates and clients in EMEA and America to
visiting Capstone's Sydney office. He also enjoys
celebrating Capstone's top performers' success
with trips to places like South Africa and Miami
and attending industry events such as MIPIM in
Cannes and BCO.
present at industry events such as
MIPIM and pride themselves on
living and breathing their area of
expertise.
Programme
Management Office
(PMO)
Capstone’s PMO teams are experts
in their niche sector. PMO’s are
set up for end users who are
non-property and construction
organizations to manage major
programmes of real estate capital
projects. Often covering global or
EMEA wide portfolios, expert teams
are embedded with clients to deliver
programmes ranging from corporate
office fit outs to prestigious heritage
refurbishments. Capstone prides
itself on being able to support
clients for all roles within their
real estate PMO’s from back office
support through to Programme
Leads involved from PMO set up to
completion.
Technical Services
Capstone’s expert building
services engineering recruitment
division work closely with leading
contractors, consultancies and
developers, who have trusted us to
deliver key hires and entire project
teams that have been instrumental
in the success of incredible
projects as diverse as; power
stations, £multi-billion mixed-use
developments, highly-confidential
medical research, data center and
military establishments, and some
of the world’s tallest buildings.
Capstone supply engineering talent
across the full project life cycle of
technical assets, from construction
and commissioning, to operation
and maintenance. Capstone’s
specialist Corporate Services team
work with Construction, Real Estate
and Engineering Consultancies as
well as client side organizations, to
recruit a variety of middle and back
office positions.
Matt Cary
Founder & Director
SR

8. Nutpods is A Delicious Dairy-Free Addition to All Your
Sweet and Savory Recipes
T
he old school half-and-half
is simply an equal-parts
(divine) combination of milk
and cream. It is half whole milk, half
heavy cream. This affects the taste of
many recipes including the working
class favorite drink – the coffee.
If you are watching your calories,
half-and-half is a good alternative
to heavy cream. But then what if
you’re lactose intolerant? Well,
fret not; there exists an alternative
– nutpods. It’s a delicious, dairy-
free and froth-friendly creamer for
coffee and tea, made from a special,
wholesome recipe of almonds and
coconut cream.
nutpods was born out of Founder
and CEO Madeline Haydon’s
personal need for a dairy-free coffee
creamer. Her inability to find a
plant-based, high-quality alternative
to half and half led her to create
nutpods in her own kitchen. On
vacation, pregnant and frustrated
with her non-dairy creamer options
at a Lake Tahoe diner, Madeline
finally resolved to commercialize
her recipe for nutpods and start a
business in March 2013.
To start the business off, Madeline
raised $32,000 to start the brand
through a Kickstarter campaign. She
took two years to commercialize
the nutpods formula because the
company was at the time doing
something that had never been done
before: a balanced mix of almonds
and coconuts, carrageenan-free,
unsweetened, and with only clean
ingredients. The company got five
different third-party certifications:
non-GMO Project Verified, Vegan,
Gluten-free, Kosher and Whole30
Approved. Today, nutpods has
expanded into more than 13,000
retail stores across the US. The
nutpods brand has developed a
cult-like following amongst health-
conscious consumers living a dairy-
free, plant-based lifestyle, and has
become an integral part of wellness
programs like Whole30. nutpods
dairy-free creamer is one of the
fastest-growing plant-based brands
in the U.S. and is a standout in the
natural foods industry.
Dairy-Free and Yum
Non-dairy products can contain
caseinate (often called sodium
caseinate), a milk protein that
has been processed to take the
lactose out, or other milk derived
ingredients. Items considered “non-
dairy” by the FDA are NOT suitable
for: those with milk allergies, Paleo
or Vegan or Pareve. But dairy-free
is generally accepted to mean that
the item does not contain any dairy
derived ingredients at all. nutpods is
proudly dairy-free for the benefit of
its customers.
Moreover, it qualifies as paleo!
nutpods almond and coconut
creamer (nutpods Classic) is paleo-
friendly and Whole30 Approved,
and unsweetened and dairy-free.
While nutpods Oat is unsweetened
and dairy-free, but since the Paleo
diet does not include grains,
nutpods Oat may not be appropriate
as part of a Paleo diet.
nutpods can be made into many
creamy coffee drinks when frothed.
For the best frothing experience, the
company recommends storing the
carton of nutpods in the refrigerator
prior to using a frother. Consumers
can also use it to bake or cook – like
they would half and half. And, since
it’s unsweetened, it can be used
in savory recipes too like mashed
potatoes, quiche, pasta sauce, etc.
You can also try nutpods with your
tea.
All the flavors nutpods uses in all
of its products are sourced from
naturally derived plant-based
ingredients and come in the form
of essences and extracts. Because
of the company’s commitment to a
delicious creamer without artificial
ingredients, these essences and
extracts are also vegan, gluten free,
“nutpods dairy-free creamer is one of the
fastest-growing plant-based brands in the U.S. and is a
standout in the natural foods industry.”
The Silicon Review
8 April - 2021

9. Kosher, and are Non-GMO Project
Verified.
Going Green with
Packaging
In partnership with SIG, nutpods
has started using Plant Pack™
sustainable packaging technology.
This new packaging contains up
to 95% plant-based renewable
materials. This has made nutpods
the first company in North America
to use this packaging. Plant
Pack™ technology promotes the
use of renewable raw materials
to save fossil resources while
making a positive impact on the
environment. These cartons are
made from paper board from wood
fibers and plant-based polymers
through mass balancing. That
means for polymers used in each
Plant Pack™ carton, an equivalent
amount of bio-based feedstock
goes into the manufacturing of the
polymers.
To ensure the integrity of this
process, the mass balancing is
certified through internationally
recognized third-parties. Polymers
of the Plant Pack™ carton are
linked to plant-based materials
from European wood sources using
recognized, audited certification
systems that ensure strict
traceability and accountability.
“We’re so excited to extend our
plant-based story into our new
plant-based packaging. One of our
core company values is to reduce our
impact on the environment wherever
we can!” said Madeline Haydon,
Founder and CEO of nutpods.
The Leader
Madeline Haydon, Founder
and CEO: An MBA by qualification,
Madeline Haydon is a versatile
professional with a passion for
people, products with strong
communication and self-motivation
to take on new challenges. She is a
sales and marketing professional
with a successful 14 year career
in the medical industry, spanning
medical devices to blood center
donor management. She brings a
strong analytical approach coupled
with superior communication and
inter-personal skills making her
very successful at connecting with
people and building relationships.
Madeline Haydon
Founder & CEO
The Silicon Review 9
April - 2021
SR