Sachin Tendulkar is considered the God of Cricket in India. He was born on April 24, 1973 in Mumbai, Maharashtra. A book titled "Birth of a Master" was written about Sachin by his brother Ajit Tendulkar. Two wards in Tihar Jail, New Delhi are named after Sachin Tendulkar and Vinod Kambli for their record 664 run partnership in a school match. Sachin's first TV commercial was for the brand Band Aid, and the first brand he officially endorsed was Boost.