Ward Tongen discusses the rise of the Personal Intelligent Search Agents-software that finds information for you, acts autonomously, has intelligence and can learn, improving its performance in executing its tasks.
Injustice - Developers Among Us (SciFiDevCon 2024)
The Rise of the Personal Intelligent Search Agent
1. The Rise of the Personal
Intelligent Search Agent
Presented by Ward Tongen
2. A Top Trend in 2011?
In 2011 a new breed of search agent will develop that
will enable the search savvy to get relevant information
faster and in a format compatible for use in a
predetermined way.
This is important because search tools and search
engine results real estate changes rapidly - how can we
get in front of people that adopt these emerging tools?
What does this mean to you? - Adapt or perish.
3. What is a Personal Intelligent
Search Agent?
Intelligent Agents can generally be defined as software
programs, which assist their user and act on his/her
behalf: a computer program which:
Helps users in news-gathering, scheduling and
personal research
May act autonomously and on its own initiative
Has artificial intelligence (AI) and can learn
Improves its performance in executing its tasks over
time.
4. Who is searching?
What are they searching for?
Where are they searching?
When do they search?
How do the search?
Why do they search?
5. What we know about
Search Engines
They try to give us relevant results very quickly at
anytime we want.
Some search engines are broad (Google) and some are
specific (Wolfram)
They search many things - some things better than
others: text, images, video, blogs, books, news,
places, events, etc.
6. What the Search Engines
know about us
Who we are & who we
like
What we like
Where we are
Why we are searching
8. New forms of searching are
emerging
Audio search (Shazam and SoundHound)
Image-recognition search (Google Googles, TinEye)
Location-based search (Foursquare, Google Maps)
Social search (Facebook, Twitter)
Barcode QR Code search (RedLaser, Barcode Hero)
Realtime search (Twitter, Google News)
Suggestive search (Netflix, Hunch)
“Experiential Search” (Qwiki)
10. Here are the 3 things you
need to remember...
1.Find out what your
target audience needs
or wants.
2.Get in front of that
within the search tools
they use.
3.The only thing that
never changes is...
Change.
Search Engine Evolution\nGoogle: Enhanced SERP, Algorithms, Preview, Google Instant, sentiment analysis, realtime search (twitter), definitions, Image search, places search\nMSN -. BING + Yahoo\n\nSearching \nPeople, places, events\nAlerts as it happens\nDecision engines - recommendations, crowd sourcing, etc.\nDynamically use the best search engines (like Dogpile) based on user intent\n\nSearch engine results\nPaper.li - personalized newspaper\nAugmented reality\nGoogle translation (obtain search results in any language)\nDeliver time/date-based results (weather or traffic report in the morning)\nSearch result curation - preservation, archiving and maintenance of digital assets (like Delicious bookmarking)\nA personal agent could distribute information as well as collect it for us - automated social media posting & curation\n\nPrivacy\nCertain privacy protections - it’s a search agent not you. Depersonalized and controlled profile\n\nBeyond 2011?\nRobots?\n